Eason ux design_portfolio

Research SolutionDesign TestAnalysis Iterate

My Design Solution is a Strategic Process

UX Design StrategiestShelda Eason

About Me OverviewTools

& Techniques

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Client Project

I worked at Comedy Central for 6 years but I am not a comedian. That’s

where I honed my skills in brand marketing by targeting key demographics

for a national cable network. I left the doors of Comedy Central to enter the

world of UX design. Now I get to interact with an audience’s needs from a

different perspective. I am merging the worlds of media/UX design by

exploring opportunities and providing design solutions. This makes me an

advocate for the user by discovering additional ways to simplify content. As

a result, I tell their story in a pleasant visual design experience – and that’s

no joke.

While I am not in design mode, I am at home taking care of my dogs — yes I have four rescue dogs: Shadda, Tanzi, Natey Batey, and Jack!

I am also a TV junkie and love pop culture! I watch almost everything from Keeping Up With The Kardashians to a cool documentary on the History Channel.

Contact


& Techniques

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Client Project Contact

Interviews:Conduct 1:1deep dive interviews

ExploreCreative

Brief

Identify:Stakeholder’sneeds

Observe:Userneeds via surveys

Empathize:Analyze feedbackand strategizesolutions

Sketch:Collaborate designconcepts

Identify MVP:Map out MVP &feature prioritization

Create Scenarios:Tell a story aboutour user

Persona:Develop primary,secondary & tertiary

Architecture:Create user flow

Wireframing:Design low-fiinfrastructure& usability test

Iterate:Design hi-fiinfrastructure& usability test

Refine:Annotate wireframes& validate

Evaluate:Measureresults

DesignStudio

Deliver


& Techniques

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Research Design Prototyping

Surveys

Interviews

Observe

Contextual Inquiry

Empathize

Sketch

Photoshop

Illustrator

Principle

Keynote

OmniGraffle

Invision

Axure RP

Test

Iterate


& Techniques

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Daisy Amornvivat | Baladan Cho | Shelda Eason

Opportunity: Meetup would like to create a first-class means through its website and apps to increase the ability of Organizers and Hosts to find one another.

Our UX design team wanted to clearly define what Meetup is, what it is not, and what it could be: • Meetup connects event organizers with people in their local community.

• Meetup doesn’t connect organizers with venues.

• Meetup can become the foremost one-stop-shop for local community self-organization.

Agenda Opportunity

PersonasCompetitive Heuristics User Research Personas

Organizers

Venue

"I want to host THE party of the year, every year...but where?"

Celine35 yr old Game Designer

"I need a bigger, better venue for a huge event, but I'll believe in it when I see it "

Jessica24 yr old Marketing/PR Executive

"I want to discover unique venues to host more outrageous events"

Kara31 yr old Fashion Blogger

“I’d like to better utilize my space, but it has to be for the right event and right person”

Michael45 yr old Real Estate Agent

"I want an easy way to rent my venue out in the evenings and on weekends"

Mitch42 yr old Start-up company owner

"When listing my venue, I want the communication process to be more automated; streamlined."

Maria56 yr old Business owner

Primary Secondary Tertiary

8

PrototypeFeature/MVP User Flow Sketching/Wireframes Testing Prototype Summary/Next Steps

https://projects.invisionapp.com/share/4Z4HIAYXA#/screens

What I learned: • It’s ok if you are not sure what the answers can be right away; they are usually not

what you think. That is where the exploration from the research comes in. Be open to how the results are developing.

• Lots of information comes from the users, what their needs are. I am a better observer by keeping my mouth closed and my eyes open.

• Learned from my peers to jump in and take those risks! It’s ok that I am not perfect!

• Don't let a first-time failure stop further attempts. If at first you don't succeed (with your prototype), Try, try, try again.


& Techniques

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PageLearn

A Strategic Proposal in UX Design Solutions

Opportunity: Youtube has the opportunity to create a learning platform that goes beyond simply presenting content by way of videos/tutorials, and bring users to its site by offering structured and transparent learning content. In addition, there is an opportunity to display legitimacy by way of offering a “Learning Certificate” with accompanying learning criteria.

Our UX design team’s approach: • Implementing the massive open online course (MOOC) model for an external

platform that will exist as one of YouTube’s properties. • They are ideal for independent study, and users can select courses from any

institution offering them. • MOOCS do not always lead to formal qualifications. There are no entry

requirements. • Video-based, they offer interaction either through peer review and group

collaboration.

User Personas

Primary

Secondary

TertiaryTim Johnson Sam Indelicato Fatima Johnson

Learn

Responsive Platform

Our design included crafting an optimal viewing and interaction experience—easy reading and

navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from

desktop computer monitors to mobile phones).

https://invis.io/5G4NGERQ2























































































































































What I learned: • Massive open online course (MOOC) is a growing area and people crave to learn

something new. • Carefully select who your primary persona will be and how you are providing a

solution for that archetype. • Designing a responsive web platform is different from creating just for mobile,

tablet, or desktop. • Be more creative in representing quantitative data in presentations (oppose to the

standard bar/graph charts).


& Techniques

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Shelda Eason Liz Heywood Sunil Manchikanti

Opportunity: In The Black Workshops partners with employers to provide financial planning & education to employees as a perk, with the belief that financially healthy employees are productive employees. ITB is seeking to design a web platform that enhances the education offered to employees currently enrolled in their workshops. Not only should the app be engaging, but it should help users foster behavioral change.

Flatiron Design’s UX strategy: • Created a user-friendly prototype to distill complex financial analysis into

actionable summaries. • Incorporated a secure on-boarding process for employees.

Uninformed Optimist

Informed Pessimist

ExperiencedRealist

Brian, 24 year old

Millennial

Jackie, 37 year old

Generation X

Margaret, 51 year old

Baby Boomer

“Financial wellness means comfortably maintaining my lifestyle. It’s about balancing money coming in and money going out.”

“To me, financial wellness means stability, freedom, and the power to make my own choices.”

“Stability, freedom, and the power to make my own choices is financial wellness to me.”

PersonasOverview

UX Process

Market Inquiry

UserResearch

ITB’s Strengths

MVP

Ideation

Prototyping

BusinessBenefits

Next Steps

Prototyping

https://invis.io/GH4XCQMFP

What I learned: • Clients do not always know what they want. It’s my job, as a UX Designer, to fully

understand their concept. Ask a lot of questions and do not be afraid to dissect the information bit by bit!

• Getting design inspirations is resourceful. You don’t always have to reinvent the wheel. It is also a good way to improve on what has already been done.

• Collaborating and communicating with team members are essential. My team was awesome and we certainly clicked well. Unfortunately, some future projects may be a little more challenging and it will be beneficial to flex those soft skills.

• It’s ok to solve a piece of what the client wants. Knowing how to identify the Minimal Viable Product (MVP) early will make the process more organized. The rest can be delivered with “next steps.”

“The eye should learn to listen before it looks.”


& Techniques

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Robert Frank

https://www.linkedin.com/in/shelda-eason-b1473114

medium.com: https://medium.com/@Shelda_Eason

[email protected]

646.351.9827

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https://medium.com/@Shelda_Eason

mailto:[email protected]

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