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CIRCO: Designers as Change Agents Arjanna van der Plas
Role of designers in a circular world Circular change agent: Pelican House Your insights & next steps
Arjanna van der Plas
OUR MISSION
OUR MISSION
OUR MISSION
WHO ARE YOU?
Get your feedback fruits ready!
xTHE ESSENCE FOR DESIGNERS: VALUE CREATION
… NOW FOLLOWED BY DESTRUCTION
WE NEED CLEVER WAYS TO MAINTAIN VALUE CIRCULAR OPPORTUNITIES FOR CABLE SYSTEMS
RECYCLING MATERIALS
SYSTEMMANUFACTURER
RECYCLINGFACILITY
INSTALLATIONCOMPANIES
USERSUP
GRADE
REUSE
OF CABLE
CRS HOLLAND
REUSE
OF CABLES
...AND TELCOS ARE THE KEY PLAYERS TO MAKETHE CURRENT SYSTEM CIRCULAR
WHAT CAN A DESIGNER DO?
By addressing the "afterlife” of every product, designers contribute to a change of mentality in both users and producers. An all-encompassing approach requires designers not to focus exclusively on the functionality and expressive power of a design, but also to investigate how maintenance and repair can be integrated into the final product. -HellaJongerius
WHAT CAN A DESIGNER DO?
• Reframe the design brief • Zoom out • Design for a clever business model • Make circular design choices
1. REFRAMING THE DESIGN BRIEF
2. ZOOMING OUT
• Inputs • Use phase • Outputs
3. DESIGNING FOR CLEVER BUSINESS MODELS
4. MAKING CIRCULAR DESIGN CHOICES
Longuse Cascading
Standardisa6on&compa6biity
Maintenance&repair
Easeofuse
WHAT CAN A DESIGNER DO?
• Reframe the design brief • Zoom out • Design for a clever business model • Make circular design choices
WHAT CAN I DO NOW?
• Check out more circular design @ DDW! • Check out circulairondernemen.nl • Check out the linkedin group of NLcirculair • Go to www.clicknl.nl/circo &
• Sign up for circular design class (2/12) • Sign up for circular design track (starting 4/11)
BACKUPSLIDES
LINEAR TO CIRCULAR
29
NATURAL SYSTEMS
30
ThinkaboutComponentsandmaterialsBusinessmodelServicesystem
WHAT ARE THE CONSEQUENCES OF GOING CIRCULAR
- ON YOUR BUSINESS MODEL? - ON SERVICE DESIGN?
- ON THE PRODUCT & ITS CONSTRUCTION?
Ditnogergens
verwerken
