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Create Energy: Creating Smart Energy Citizens
TOPICS TODAY WHO IS WHO? CHALLENGES SMART ENERGY CITIZENS
- THE CONTEXT: WICKED PROBLEMS - MULTI STAKEHOLDERS
CREATIVE PRODUCER CASES & EXPERIENCES LEARNING FROM YOU
“SOME PROBLEMS ARE SO COMPLEX THAT YOU HAVE TO BE HIGHLY INTELLIGENT AND WELL INFORMED JUST TO BE UNDECIDED ABOUT THEM.” LAURENCE J. PETER
ONE CANNOT UNDERSTAND THE PROBLEM WITHOUT KNOWING ABOUT ITS CONTEXT, ONE CANNOT MEANINGFULLY SEARCH INFORMATION WITHOUT THE ORIENTATION OF A SOLUTION CONCEPT, ONE CANNOT FIRST UNDERSTAND AND THEN SOLVE.
WICKED PROBLEMS
• THE IDEA OF THE PROBLEM DEPENDS ON WHOM IS ASKED ABOUT IT. • AS THERE ISN’T A DEFINED PROBLEM, THERE ISN’T A DEFINED SOLUTION. • THERE ISN’T A GOOD OR WRONG SOLUTION, IT IS JUST BETTER,
WORSE, GOOD ENOUGH. • EACH WICKED PROBLEM IS IN FACT UNIQUE AND NEW • EACH SOLUTION IS A ‘ONE-SHOT’ OPERATION. • THERE ISN’T A DEFINITIVE SOLUTION BEFOREHAND.
WICKED PROBLEMS
MULTISTAKEHOLDER CONTEXT
CUSTOMER/ END-USERS PROVIDER OF SYSTEMS PROVIDER OF SERVICES SUPPLIER ENABLER
MARKETING & COMMUNICATIONS GODFATHER CERTIFICATION OF COMPANIES FINANCIERS OFFICIAL INSTITUTIONS SOCIETY
CREATIVE PRODUCERS
- BUILD SHARED UNDERSTANDING IN MULTI STAKEHOLDER ENVIRONMENT - CREATE USER INSIGHTS - EXPLORE CREATIVE SOLUTIONS
CREATIVE PRODUCERS |smart energy cities Human Centered Innovation
WHY?
Green Deal/Smart Energy
Cities
Create Energy
provide 100,000
buildings with new energy
concepts
people
technology
busin
ess
CREATIVE PRODUCERS |smart energy cities Human Centered Innovation
WHY?
people
technology
busin
ess
human centered innovation
insight in needs of (end)users in context
co-creation of concepts
design value network
co ownership of solutions
empowering smart energy citizens
service designdesign thinkinggamingdesign for behaviordata & appsarchitecture
CREATIVE PRODUCERS |smart energy cities Human Centered Innovation
HOW?
goal
stakeholders
tools
deliverables
Explore Generatedemand
Research & Creation Design Solve Scale up
creative producer creative collaboration
identify
promising initiatives
generate shared
demand
framework
design
promising concepts
design prototype
test
business case
implementation
concepts
municipality
building owners
team
municipality
building owners
team
owners, consortia
creative companies
team
owners/consortia
end users/ creatives/
team
municipality/owners/ consortia/ end users/ creatives/team
stakeholdermapping
SWOT
interviews
process mapping
mindmaps
interviews concept generationCreation Board‘power sessions’
service blueprints
business planning
project planning
project organisation
mappings
supported
opportunities
explicit demand
design process
visual conceptsroadmapcustomer journeyconcept interventions
prototypes of conceptsbusiness planservice blueprint
execution planmilestonesevaluationproject-tools
EXPERIENCES
THREE CASES: • CASE MEP BIOBASED ECONOMY: SHARED UNDERSTANDING
• CASE BEWEGING 3.0: REFRAME THE PROBLEM
• CASE BUURKRACHT: CO-CREATION WITH STAKEHOLDERS
CASE MEP BIOBASED ECONOMY: SHARED UNDERSTANDING KNOWLEDGE HUNT WITH MEMBERS OF EUROPEAN PARLIAMENT DESCRIBING THE IDEAS PRESENT AND POTENTIAL ROLES IN OVERCOMING THE BOUNDARIES IN STIMULATING THE BIOBASED ECONOMY.
HOLY GRAIL OF EFFECTIVE COLLABORATION (IN WICKED PROBLEMS)
SHARED UNDERSTANDING + SHARED COMMITMENT (ACCORDING TO JEFF CONKLIN, FOUNDER VAN COGNEXUS INSTITUTE)
Design for Understanding
Naam
Wat is je rol binnen dit vraagstuk?
Ruimte voor de casus door DIG
Waar draait het in dit probleem
om?
Hoe ziet volgens jou de oplossing voor dit probleem er uit?
Teken of schrijf hier hoe de oplossing voor dit probleem er uit zou kunnen zien als je geen rekening zou hoeven houden met anderen. Wat is ervoor nodig om deze oplossing uit te voeren?
Denk hierbij aan jouw waarden, jouw drijfveren. Waarom vind je deze belangrijk? Probeer hier zo veel mogelijk op te schrijven!
Kun je bijvoorbeeld een bepaalde dienst bieden, materieel iets bijdragen of een netwerk aanbieden om deze oplossing te bewerktstelligen?
Waar draait het in dit probleem om? Wat maakt het een probleem?
Wat vind je de belangrijke elementen in deze door jou geschetste oplossing?
Hoe zie jij je rol binnen de door jou geschetste oplossing?
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DESIGN FOR UNDERSTANDING WHEN A STAKEHOLDER UNDERSTANDS WHAT OTHER STAKEHOLDERS BELIEVE, THEIR VALUES, AND WHY THEY HAVE THE OPINIONS THEY HAVE. SHARED DISPLAY IS EXTREMELY HELPFUL
SOME INSIGHTS • USING THE CANVAS CREATED SHARED UNDERSTANDING • COMPARED TO THE USUAL WAY OF WORKING THE CREATIVE
APPROACH SPEEDED UP THINKING • THE CREATIVE APPROACH HELPED TO MAKE FIRST STEP IN THE
MULTISTAKEHOLDER CONTEXT • IT ACCELERATED MULTISTAKEHOLDER COLLABORATION
CASE BEWEGING 3.0 HOW TO TO CREATE A GOOD LIVING FOR THE ELDERLY IN THEIR OWN HOMES WITH REDUCED MEANS (TIME AND MONEY).
SOME INSIGHTS • STEP BACK AND REFRAME THE PROBLEM • CREATE INNOVATION SKILLS IN THE MIXED TEAM • VISUALIZE A SHARED FRAME • BE PART OF THE HANDOVER TO THE MARKET • IDEAS ARE GREAT, IMPLEMENTING THEM IS BETTER
CASE BUURKRACHT DESIGN A SERVICE THAT WILL LEAD TO A BREAKTHROUGH IN ENERGY SAVING FOR HOME OWNERS & ENHANCE THE RELEVANCE OF THE SMART METER TO THE CONSUMER
SOME INSIGHTS • ENERGY IS LOW INTEREST,, COMMUNITY IS HIGH IMPACT • KEEP A RIGOROUS EYE ON THE USER • HUMAN TOUCH PREVAILS OVER SYSTEMS • THINK PROCESS AND EXPERIENCE • THE ADOPTION CURVE ALSO APPLIES TO COMMUNITY INITIATIVES • BEWARE OF OWNERSHIP