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PROVIDING THE INFRASTRUCTURE FOR CONNECTED PRODUCTS Marcel Schouwenaar | The Incredible Machine Jan Belon | Afdeling Buitengewone Zaken
1
just things
JUST THINGS FOUNDATION
ClickNL DRIVECircular Economy meets Internet of Things
DRIVE Festival - October 27, 2016
Workshop program11.30 Welcome & introduction case
11.45 Round #1 - Design principles
12.00 Round #2 - Mash up
12.10 Plenary presentations
JUST THINGS FOUNDATION
1
just things
JUST THINGS FOUNDATION
“… increase the awareness about ethical dilemmas in the development of internet connected products and services”
Peak of inflated expectations
Technology trigger
Trough of Disillusionment
Plateau of Productivity
Slope of enlightenment
Manifesto10 Principles
Open for discussion
Guidelines for design
A tool for conversation
JUST THINGS FOUNDATION
Why this workshop?The interplay between value drivers of
circular economy and internet of things can drastically change the nature of
products and business models.
An exploration of both worlds…
JUST THINGS FOUNDATION
“To be sustainable, a system must be responsive; actions and behaviours must be connected via data and knowledge.” Tim Brown, IDEO
Tyres equipped with sensors
From selling to leasing
Make types last as long as possible
Make recycling as efficient as possible
The case of Michelin
A complex web of stakeholders is forming around IoT products: from users, to businesses, and everyone in between. We design so that there is a win for everybody in this elaborate exchange.
WE AIM FOR THE WIN-WIN-WINIII
IoT products are uniquely connected, making the flow of information among stakeholders open and fluid. This results in a complex, ambiguous, and invisible network. Our responsibility is to make the dynamics among those parties more visible and understandable to everyone.
WE MAKE THE PARTIES ASSOCIATED WITH AN IOT PRODUCT EXPLICIT
VII
Thingformationwashing instructions for the IoT
Expiration dateTill what date does the seller of this product guarantee that its online service or app will work.
Data lawsWhich national or international data and privacy legislation does this product and its online services abide to.
EncryptionWhat is the type of encryption, if any, that is used when this product sends data to its online service or app.
Trustwortyhness levelA simple gradation from A to G, not unlike an energy label, that an independent agency assigns to the seller of this product.
CompaniesHow many different companies are involved in making this product work and process the data it produces while you use it.
7RSA C
09/2022EU
• Users often do not have control over their role within the network of stakeholders surrounding an IoT product. We believe that users should be empowered to set the boundaries of how their data is accessed and how they are engaged with via the product.
WE EMPOWER USERS TO BE THE MASTERS OF THEIR OWN DOMAIN
VIII
Currently physical products and digital services tend to be built to have different lifespans. In an IoT product features are codependent, so lifespans need to be aligned. We design products and their services to be bound as a single, durable entity.
WE DESIGN THINGS FOR THEIR LIFETIMEIX
Workshop program11.30 Welcome & introduction case
11.45 Round #1 - Design principles
12.00 Round #2 - Mash up
12.10 Plenary presentations
JUST THINGS FOUNDATION
Round #1 - 11.45-12.00III We aim for the win-win-win (Recurring) business models; sustainable for all stakeholders, etc.
VII Make parties associated explicit Building trust, informing the user, etc.
VIII Master of your own domain Keeping things open, adaptable, accessible, hackable, etc.
IX Design for their lifetime Designing an exit strategy, etc.
JUST THINGS FOUNDATION
Round #2 - 12.00-12.10Switch groups,
we’re mashing things up!
Prepare your power pitch!
What makes your product the best?JUST THINGS FOUNDATION
Workshop program11.30 Welcome & introduction case
11.45 Round #1 - Design principles
12.00 Round #2 - Mash up
12.10 Plenary presentations
JUST THINGS FOUNDATION