Embed Size (px)
DESCRIPTION
Since Digital Printing became a viable solution in the past decade, there has been a lot of dialogue regarding what digital printing technology CAN do… but there has been very little information available on what challenges you may face when using this format and how to address them. This presentation will give you the tools you need for successful digital printing.
Citation preview
Digital Printing in an Electronic World
Before printing was
discovered, a century was
equal to a thousand years.
-Henry David Thoreau
3
Why Is Print Important in a Digital Age?
4
Print Stands the Test of Time
PRINT IS…
Tangible: A print piece is a physical thing. Magazines and
newspapers can stay in houses or offices for months or
years, while Internet ads can disappear into cyber space
instantaneously.
Credible: The saturation of pop-ups and banners ads on
the web can be overwhelming and the fear of spam and
viruses make people weary of clicking on it. There is no
imminent danger in a print ad.
Engaging: Consumers are more engaged when reading
printed material than websites, which are often skimmed in
as little as 15 seconds.
5
Print is a Viable Option in a Digital World
Print has been an effective marketing medium for
thousands of years, but digital advertising has only been a
viable marketing channel since the 1990’s.
Digital and print are both effective marketing tools. In our
increasingly digital world, information rules all.
It’s not a question of print or digital – it’s
how they work together to ensure a
meaningful connection with consumers.
6
From Offset to Digital: The Print Evolution
7
Digital Printing was first used in the early 1990’s and became a viable option in the early 2000’s.
The process eliminates many of the steps involved in offset printing, such as creating films and plates for ink rollers.
Digital presses apply ink in a single pass from a single ink head, resulting in a quick turnaround at a (generally) lower cost.
What’s the Difference Between Offset and Digital?
Offset Printing has been in use
as we know it since the early
1900’s.
It involves a mechanical process
of applying layers of ink (Cyan,
Magenta, Yellow and Black) to
paper with a series of rollers.
These rollers transfer ink and
build layers of colors, resulting in
complete images and text on the
page.
8
Is Digital or Offset the Better Solution?
While you still can’t beat offset for very large
runs that require exact color and quality
standards, digital has quickly gained
ground as a viable option for
marketers with high standards and
competitive budgets.
Appendix A:
Facing the Nuances of Digital Printing
10
What are the Challenges?
Since Digital Printing became a viable
solution in the past decade, there has been a
lot of dialogue regarding what digital
printing technology CAN do… but there has
been very little information available on
what challenges you may face when using
this format and how to address them.
11
How is Digital Printing Different?
In most cases, a digital press will produce a high-quality
piece with few challenges. However, when preparing
files for a digital job, give special consideration to the
following:
PMS Colors: PMS reproduction is more of a challenge on a digital press
than on offset. Always ask for a color accurate proof.
Registration: Proceed cautiously with designs than require close
registration of PMS and 4 color areas.
Fine Type: Achievable and legible limits on type size are subjective, and
particularly challenging in serif fonts. Beware of fine grey type.
Appendix B:
Tools for Designers and Printers
13
Tools for Designers and Printers
FIND THESE TOOLS AND MORE AT UNISOURCEDIGITAL.COM
14
Tools for Designers and Printers
FIND THESE TOOLS AND MORE AT UNISOURCEDIGITAL.COM
Download our test sheet to
compare four color process,
halftone and line art images on
the same sheet and more.
Test serif, sans serif and 5pt
type for legibility.
Appendix C:
The Equipment
16
Equipment
The HP Indigo 7600 prints up to 120
page/minute; maximum sheet size of 13” x 19”
The HP Indigo 10000 prints about 57.5
pages/minute; maximum sheet size of 29.5” x 20.9”
The Kodak NexPress SX3900 is always
updatable and upgradeable; prints up to 3600
pages/hour; maximum sheet size of 14” x 36”
The Canon IMAGEpress C7000 prints up to 70
pages/minute; maximum sheet size of 13” x 19.2”
17
Equipment
The Xerox J75 prints up to 75 pages/minute;
maximum sheet size of 13” x 19.2”
The Xerox iGen4 prints up to 110 pages/minute;
maximum sheet size of 14.33” x 22.5”
The MGI DP8700 XL Up to 4,260 A4/Letter
pages/hour; maximum sheet size of 13x26’’
standard or 13x40’’ with option **
Online and Offline, Unisource is your
digital printing partner.
Visit UnisourceDigital.com for tools
and resources essential to a successful
digital printing experience.
twitter.com/Unisource_UWW linkedin.com/company/unisource-worldwide-inc
Check out our blog post,
Four Challenges You May Face With Digital Printing
on our blog, Unisource Unplugged.
