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Typical project process
Starts well
Client feedback
Revisions approved
Stakeholder feedback
Development
Launch
Customer feedback
Learn together
Iterate quickly
Customer feedback
Developwith confidence
Ideal project process
Launch withconfidence
Customer validation
“You can use an eraser on the drafting table or a sledgehammer
on the construction field.” – Frank Lloyd Wright
What should you create?
Business(viability)
Technology(feasibility)
Human(usability, desirability)
Balance breakthrough
Clear need
Value proposition
Research
Experiments
Customer validation
Tenants of a strategic framework:
“We talk so much about having empathy for users as if those users are the only
ones that matter…” – Tom Greever
Articulating the processGarnering support from our team and stakeholders
Project manager Account executive
“You need an environment that not only supports, but encourages [saying that you don’t know everything],
so you can develop processes that assist in discovering the answer to what it is you don’t know.”
– Jared Spool