Designing The Future

Designing The FutureThe relationship between people and thingsJohn V Willshire

@willshSmithery, London

Loft Digital 21.6.16

Strategic Design bridges disciplines and departments, roles and responsibilities.

It seeks to change the factors around a thing, not just the thing itself.

It makes things happen.

CULTURE

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PROTOTYPE

STRATEGYDESIGN

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Over a thousand days ago

stars: from nasa.gov

http://nasa.gov

pic: wikipedia.org

http://wikipedia.org

MAN OF STEEL 2013 dir. Zack Snyder

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020

Worldwide admissions

1978 20101990 20021982 1986 1994 1998 2006 2014

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020


1978 20101990 20021982 1986 1994 1998 2006 2014

Superman

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020


1978 20101990 20021982 1986 1994 1998 2006 2014

BatmanSuperman

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020


1978 20101990 20021982 1986 1994 1998 2006 2014

The Schumacher-Clooney near-extinction event

BatmanSuperman

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020


1978 20101990 20021982 1986 1994 1998 2006 2014

SpidermanThe Schumacher-Clooney near-extinction event

BatmanSuperman

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020


1978 20101990 20021982 1986 1994 1998 2006 2014


Iron Man

BatmanSuperman

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020


1978 20101990 20021982 1986 1994 1998 2006 2014


Iron Man

Kenneth Branaghs Thor

BatmanSuperman

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020


1978 20101990 20021982 1986 1994 1998 2006 2014


Iron Man

Kenneth Branaghs Thor

BatmanSuperman

Avengers: Age Of Ultron

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020


1978 20101990 20021982 1986 1994 1998 2006 2014

Man of Steel

watching as a father, not a son

Me, my ideas, and fools who didnt listen


My child with my instructions



A place where my ideas will save everyone

Its a film about parenting

Whos doing the designing?

Whos doing the designing?

Whose future is it anyway?

Who are we?

http://www.digitalartsonline.co.uk

http://www.digitalartsonline.co.uk

Suddenly, here was an entire generation crying out for an evolved version of the things they were consuming as children

Simon Pegg

http://simonpegg.net/2015/05/19/big-mouth-strikes-again/

http://simonpegg.net/2015/05/19/big-mouth-strikes-again/

In The Night Kitchen Maurice Sendak

saraelin.com

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020

*Worldwide admissions, calculated using box office adjusted for ticket price inflation

1978 20101990 20021982 1986 1994 1998 2006 2014

Hey, can we get some Superhero films now too..?

Catholic Guilt Batman

Bro-bin Hood

http://joshualaw88.blogspot.co.uk

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020

*Worldwide admissions, calculated using box office adjusted for ticket price inflation

1978 20101990 20021982 1986 1994 1998 2006 2014

These arent films. Theyre franchise wormholes.

DO YOU WANT SPARKLES?

Trapped in an ever-repeating present

Time for New Stories

inception

interstellar

"I liken it to the blockbusters I grew up with as a kid: edgy, incisive, challenging."

Christopher Nolan

Contains Spoilishes

In Earth's future, a global crop blight and second Dust Bowl are slowly rendering the planet uninhabitable.

Source: Google Description

Professor Brand, a brilliant NASA physicist, is working on plans to save mankind by transporting Earth's population to a new home via a wormhole.


But first, Brand must send former NASA pilot Cooper and a team of researchers through the wormhole and across the galaxy to find out which of three planets could be mankind's new home.


Weve seen this movie before

Farmer Scientist

Its a film about parenting

Prof. Brand has a massive equation



A place where my ideas will save everyone

I thought I was prepared. I knew the theory. Realitys different

Do not go gentle into that good night, Old age should burn and rave at close of day;

Rage, rage against the dying of the light.

Dylan Thomas

Prof. Brand Dr. Mann

Dr. MannsplainingProf. Brand Dr. Mann

Different daughters

Coop would have rather stayed home

We need to think less about being the hero

BREAKING NEWS: Wireframing is not a

superpower

If these guys build a ship

why would they want you on it?

Heres an alternative

How do we design for a future we cant see?

We dont

How do we design for a future we cant see?

How do you design a world of designers?

Different daughters

METADESIGN

METADESIGN

to nurture the emergence of the previously unthinkable through interdisciplinary collaboration

Wikipedia

to nurture the emergence of the previously unthinkable through interdisciplinary collaboration

User-centric design

Participative design

Metadesign

User-centric design


Metadesign

You start, Ill finish

User-centric design


Metadesign


Lets do it together

User-centric design


Metadesign


Lets do it together

Here - off you go

METADESIGN

ProceduralEmergence

Topologies

Synergies

Diagrams

Languaging

Interdisciplinarity

METADESIGN

Procedural

Emergence

Topologies

Synergies

Diagrams

Languaging

Interdisciplinarity

Give people the tools to do things together

people

IAM Barcelona 2016

Metamechanics

Jean Tinguely 1925-1991

http://www.vernissage.tv



if you stare long enough, you see how they work


Stare at it, see how

it works

spotting patterns in repeat behaviour

Mechanics

the behavior of physical bodies when subjected to forces or displacements, and the subsequent effects of the bodies on their environment

Wikipedia

Mechanics:

What happens to things when things happen to them

What makes the internet go round?

Lets think Small, then big

an aggregation of many individual pieces of content

Content: whats on the cards

Design Fiction Kit: Near Future Laboratory

Design Fiction Kit: Near Future Laboratory

Mechanics: that they are cards

Deal

Shuffle

Order

Stack

Turn

Spread

Rearrange

card Mechanics are about movement

https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E - Prof. John Wood, TED, on Synergies

The Creative Quartet - Prof. John Wood

https://www.youtube.com/watch?feature=player_embedded&v=9dIQOrVhM5E



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We are currently witnessing a

re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content

Paul Adams, Intercom

@padday

an aggregation of many individual pieces of content

Mechanics can be about small things

Lets zoom out

but this year

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SLOW

FAST

FAST

SLOW SLOW

FAST

THE GEARBOX

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THE GEARBOX

slowFast

slow

Fast

people

SPACE

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Long, slow beliefs + Solid, static structures

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Long, slow beliefs + Solid, static structures

rapid interactions +

Transient ephemera

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The Long, Slow Drift EasT

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The Long, Slow Drift EasT

Cronuts for lunch

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Fast people influences slow space

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Fast people influences slow space

e.g. Action-based Light displays

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Fast space influences slow people

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Fast space influences slow people

e.g. Prototype Marketing

P1 P2 P3 P4 P5

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the relationship between people and things

slowFast

slow

Fast

people

things

Internet Mechanics:

continually moving, always unexpected, often unintended



Working out how the internet works

Stare at it, see how

it works?

We wanna see the patterns

Pattern match that, kids

People keep getting in the way



In science, when human behaviour enters the equation, things go nonlinear.

Thats why physics is easy and sociology is hard.

@neiltyson

Strategy is dead. design appropriately.

OODA Loops

OODA Loops

Observe Orient Decide Act

Observe Orient Decide Act

Design WITH the mechanics, not AGAINST them

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PEOPLE (population x impact)

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PEOPLE (population x impact)

THINGS (output x change)thi

ngs

people

Strategic Design in practice

CULTURE

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PROTOTYPE

STRATEGYDESIGN

PROTOTYPING

CULTURE

CUSTOMER JOURNEY MAPS

https://www.shopify.com/enterprise/87845062-optimizing-the-customer-journey-tips-from-ecommerce-experts

https://www.shopify.com/enterprise/87845062-optimizing-the-customer-journey-tips-from-ecommerce-experts

DESIGN

Origin. - Cone of Plausibility, Charles William Taylor, 1990

STRATEGY

Strategic Design: approach

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EACH SPACE IS SELF-CONTAINED

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DIFFERENT PROJECTS TAKE DIFFERENT JOURNEYS

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TIME IS AN OUTPUT, NOT AN INPUT

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IMPROVE

SHARE?OR

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IN SUMMARY

DESIGN FOR PEOPLE TO DESIGN

DESIGN FOR THE WAY THINGS REALLY WORK

DESIGN FOR MANY ANSWERS

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