Designing the Conditions to Design Everything

TEDx Alameda Lisbon, 2016

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Designing the conditions to design everything



We’ve been doing so many different projects in the last years that sometimes it becomes really difficult to explain things in a easy form



We worked with the banking industry in brasil to understand how people relate to money and banks and helped them design a new digital platform to support users in saving money and better manage their investments Partner: NoOne http://www.noone.is/



We were challenged by some of the brightest minds in the Portuguese startup scene to re-name their company and ended up Landing a great peace of brand voice

Client: Landing Extras: http://blog.landing.jobs/lean-startup-branding/



We worked with one of the most vibrant startups in the world, operating in the hearing technology/wearables space and, together, designed an incredible brand that reacts to voice, a brand that can actually listen to audio inputs

Client: Mimi Hearing Technologies Extras: http://with-company.com/work/the-true-importance-of-hearing-well/



We can say we are the first Strategic Design Consultancy venturing a fish shop. Yap, you heard us well. We are proud partners a fish shop

Partner: Peixaria Centenária Extras: https://www.instagram.com/peixariacentenaria/



We defined a news business model for an internet cloud platform, validated and designed a digital concept where memories can be stored, sealed and relieved in the future

Partner: The Capsule Extras: http://with-company.com/work/its-about-time/



We played a significant role in changing the way an International Environmental Consultancy manages innovation by integrating Design Thinking as a cultural trigger for change

Partner: Bio Insight



We worked with a hospital to understand what people feel and how they perceive time in the waiting rooms so that we could create a better waiting experience

Partner: José de Mello Saúde + Universidade Nova



One minute pitch was not enough. Fortunately TEDx gave us 15 minutes

TEDx ISTAlameda Lisbon, 2016


https://fishingforideas.wordpress.com/



That was more than 4 years ago



We were back from a Design Thinking - one year - course in Berlin



and we wanted to see if it worked



so we went



fishing for ideasDocumentation blog www.fishingforideas.wordpress.com

http://www.fishingforideas.wordpress.com





Wholesale company drowning Fishing Industry



Their Needs





They needed help





Someone who could



listen





understand





care





about all of the aspects of their business



Here’s what we achieved in 3 months



Optimized processesmanagement & communication






Identified new channelssales & distribution





Reduced 2/3 of debtnegotiation & business control tools


Identified new channelssales & distribution





and…



…steady growth in the last 4 years



From this we’ve learned




1. DT works as a good trigger for change




1. DT works as a good trigger for change 2. It’s more about mindset than the methodology




1. DT works as a good trigger for change 2. It’s more about mindset than the methodology 3. Culture is defined by conditions



…while we are solving our clients problems



we are actually designing our own conditions for great design



and how do we create these conditions?



we do it in the way



we choose our

People Tiago, Rui, Inês, Francisco, Juliana, Matilde, Raquel,

João, Gabi, Quinan, Daniela





we set our

Teams Multidisciplinary, senior, juniors,

and with clients





we define the

Roles The documenter, the ground to earth, the time keeper





we go

Together Project group definition - contrary to the old models - until the end





we find our

Balance Daily organisation, space to fail and to explore





we set our

Timings Creativity needs time





we manage

Motivation People need to rest and variation





we

Play Warm ups, bad jokes, taking fun seriously





we

Share Like today, flash sessions & friday lunch





we freely use our

Space Material for prototyping, space as a reflection of ideas





we

Nurture Open communication, daily check-ins, feedback culture





we provide

Attitude Doing is bigger than talking





we set

Responsibility Everybody needs a stage to grow





With Company is our stage



and these are our conditions for:



significantlyand these are our conditions for:




significantly different



significantly different design


with-company.com

Also thank you to the 30 people who gave us feedback last night - http://www.meetup.com/Design-Thinking-Flash-Sessions-With-Company/ - and helped us improve this

presentation!

Thank you

http://with-company.com

http://www.meetup.com/Design-Thinking-Flash-Sessions-With-Company/