Designing for the Experience Age

In the age of Experience, design is no longer critical just from a functional perspective. Design needs

to have an emotional impact on the user that supports the overall design objective. Learn how we use

an emphatic design process in creating experiences, products and services for clients such as

Supercell, HBO, Ferrari, Google, Lego and more.

Jakob Nylund DESIGN DIRECTOR / PARTNER

TWITTER: @formconspiracy

INSTAGRAM: jakobnylund

Robert Lindström CHIEF DESIGN OFFICER / FOUNDER

TWITTER: @designchapel

INSTAGRAM: designchapel

Los Angeles Stockholm Skellefteå

Design Agency for the Experience Age

“The Information Age is over. Welcome to the

Experience Age.”— Mike Wadhera, Tech Crunch

We create emotional connections between brands and consumers by innovating experiences, products and services

that are meaningful and relevant in people’s lives.

We are digital storytellers

VR

Designing for the Experience Age means

crafting digital stories for other people to experience.

UX Design Animation

Storytelling

through

Storytelling

through

Storytelling

through

UX Design Animation

Storytelling

through

Storytelling

through

Storytelling

through

UX Design Animation

Storytelling

through

Storytelling

through

Storytelling

through

UX Design Animation

Storytelling

through

Storytelling

through

Storytelling

through

Designer for the Experience Age?

The details will betray you

CONCEPT ART

Mobile2013

VR/AR2016

Desktop2007

Mobile2013

VR/AR2016

Desktop2007

2007

VR/AR2016

Desktop2007

Mobile2013

2013

2013

Desktop2007

Mobile2013

VR/AR2016

2017

“To make it look real We have to do it for real”

— Chimney

The details will betray you

Experience Director Film DirectorArt Director

ED

VFX

Timings

SoundTech

Design

3D

UX

STORY

3D

TECH

ED

Photorealism 4K film in layers

Previz

Prototype

ProductionImage from Unitys demo “Adam”

Future?

M A D E I N

L A B R O Y A L E

N O R T H K I N G D O M

T M

D E S I G N + I N N O V A T I O N

“If the last 10 years have been about exploring whats possible with new

techniques on the web then the next 10 years will be defined by the

application of these techniques to the physical world.”

— Chris Anderson, Makers (The New Industrial revolution)

KODON (HTC VIVE) & ZBRUSH MAGICA VOXELCINEMA 4D

Personal Development

Learning by

doing

Tell stories to reach peoples hearts and minds

Details will betray you don’t be sloppy

Thank you

Jakob Nylund DESIGN DIRECTOR / PARTNER

TWITTER: @formconspiracy

INSTAGRAM: jakobnylund

Robert Lindström CHIEF DESIGN OFFICER / FOUNDER

TWITTER: @designchapel

INSTAGRAM: designchapel