Designing for Startups

Hi, I’m ManojI’m a User Experience Designer

manojmani.com

Designing for Startups

Today, I’m going to talk about…

Agenda

The What & Why of Design

The Design Process

Running a Design Sprint

Prototyping Tools

Designing for Delight

What is Design?

What is User Experience Design?

NOT just User Interface (UI)

An Iterative Process

Organizational Culture

Product Strategy

What is User Experience Design?

User Research

Brainstorming

User Interface Design

Prototyping

Usability Testing

Design Process

Personas

Scenarios

Interaction Design

Visual Design

Information Design

Information Architecture

Customer Journey Map

Customer Value

Storytelling

Typography

User Centric Design

Minimum Viable Product

Design Management

Data Visualization

Design Thinking

Empathy

Experience Design

Why Design?

USER CENTRIC DESIGN PROCESS

USER EXPERIENCE DESIGN

Why Design?

It’s all about people

Why Design?

Time to sketch

Why Design?

It’s all about people

Empathize

Embrace Subjectivity

Focus on Priorities

The Design Process

The Design Process

Understand the User

Conceptual Design

PrototypeEvaluate &

Iterate

Case Study: Sportee

Sample Size

17

Demographics

14 Working Professionals2 Women1 CFI approved cyclist

+ 2 School Students1 Housewife

Documentation

97 minutes of Audio & Video Interviews

User Interviews

I quit smoking by engaging myself in sports. Everybody that

I taught smoking, I encourage them to quit by taking up

some sport.

- KDV Prasad, 25 yrs, Techie, Works at a Startup

“

Competitive Analysis Mapping

Personas, Storyboarding & Scenarios

User Flows & Wireframing

Final Prototype


Based on Google Ventures Design Sprint (www.gv.com/sprint)


Unpack Team

KnowledgeSketch Ideas

Narrow Down

Prototype Test

Day 1 Day 2 Day 3 Day 4 Day 5

+ Talk to at least 3 potential users

+ Create Proto-personas

Creating Proto-Personas

Demographics

Goals Frustrations

Behaviour

Prototyping Tools

Paper Prototype

Marvel App

Framer.js


ReadMe - The owl covers her eyes while you type your password.

Google Maps - When dragging pegman around, the hand cursor is actually holding his hand and dragging him around.

IMDb - Shows movie quotes on its 500 error page.

WhatsApp - The mobile web interface tells you when your phone is running out of battery.

Summary

The What & Why of Design

The Design Process


Prototyping Tools


Questions?