DESIGNING FOR DELIGHT

Hi, I’m Jeremy

Hi, I’m Jeremy

72% prefer “hi” to “hello” - 2014 Study by Huge

A DIGITAL INNOVATION AGENCY

Established 2007 | Independent

Headquarters: San Diego

Los Angeles | Boulder

GOOD DESIGN DELIGHTS

DESIGN WINS

JUST ASK THIS GUY

APPLE’S VALUE SINCE 1996

11,126% Increase

README: OWL DOESN’T WANT TO SEE YOUR PASSWORD

YAHOO WEATHER: FROST ON A COLD DAY

GOOGLE MAPS: STICKMAN CHANGES IN AREA 51

YELP: REFRESH

GRAMMYS R&D

SUNRISE CALENDAR: ICONS CHANGE CONTEXTUALLY

HIPMUNK: VEGAS, BABY!

CRAIGSLIST: PRICE LOW TO HIGH

GOOGLE MAPS: STICKMAN CHANGES IN AREA 51

HOW TO DO IT

CHILDLIKE CREATIVITY

TED TALKS SIR KEN ROBINSON: HOW SCHOOLS KILL CREATIVITY

MAILCHIMP: NERVOUS MONKEY

START OUTSIDE

GOOGLE MAPS: SHADOWS RESPOND REAL TIME

GOOGLE MAPS: BIKE ROUTES SHOW ELEVATION

GOOGLE MAPS: STICKMAN CHANGES IN AREA 51

MAILCHIMP: NERVOUS SEND

BE TRULY HELPFUL

BEANSTALK: HOW LONG WILL IT TAKE TO CRACK YOUR PASSWORD?

BEANSTALK: HOW LONG WILL IT TAKE TO CRACK YOUR PASSWORD?

SLACK: DON’T WAKE YOUR CO-WORKERS

GOOGLE CHROME: INTERNET CONNECTION DOWN? PLAY A GAME.

MAKE MISTAKES FAST

EMBRACE BRAINSTORMING

Yes, and…

EMBRACE BRAINSTORMINGYes = Acceptance

And = Building upon the idea

CONSTRUCTIVE CRITICISM

You’re constructing at the same time that you’re criticizing. You’re building as you’re breaking down, making new pieces

to work with out of the stuff you’ve just ripped apart.

The notes you give should inspire the recipient.

MINDMAPPING

WORK WITH PEOPLE YOU

LIKE AND ADMIRE

PERSONAS

THE TARGET

AUDIENCE IS MALES

AND FEMALES AGED

ZERO AND UP

76% of New Uniques

76% of New Uniques 96% of Multisessions

EXPERIENCE MAPS

Going one step further from Personas, experience maps chronicle all the conditions surrounding a single interaction, including emotion and external circumstances.

EXPERIENCE MAPS

Going one step further from Personas, experience maps chronicle all the conditions surrounding a single interaction, including emotion and external circumstances.

SKETCH LIKE CRAZY!

OLD SCHOOL TOOLS

NEW SCHOOL TOOLS

PROTOTYPES

SIMPLIFY.

Write the story, take out all the good lines,

and see if it still works.

- Ernest Hemingway

“Good design is as little design as possible.”

- Dieter Rams

PATTERNS INFORM

Design patterns are effective due to mass usage and a shared visual lexicon. They increase conversions.

MMMM… HAMBURGER

PATTERNS INFORM

But they are a perfect place to delight.

LIGHTSABERS!

THANKS! Any questions?

www.mjdinteractive.com

jeremy@mjdinteractive.com

P.S. We’re hiring delightful people.