Design thinking

Little about myselfMechatronics Engineering @ Waterloo

Cofounder of YC backed startup

Design thinking (Masters + Johnson & Johnson)

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Today - OpenIDEO, Global Service Design Jam

For the next hourWhat is design thinking?

Examples of design thinking

Design thinking vs UX vs Google Sprint

You’ll leave with

Understanding, Behaviors, ToolsDialogue

Talking

6-week discovery process

We can do moreWe do enough

Where is our center of gravity?

EngineeringDesign

What is strategy?

Changing a lightbulb

Asking questions“One of the most trusted axioms in business is that a great managers finds the answers, while a great leader discovers the questions”

Peter Drucker coined the phrase “knowledge workers”... He wrote, “The leaders of the past knew how to tell. The leaders of the future will know how to ask.”

Designers should be problem identifiers, not just problem solvers searching for a solution to a pre-established set of parameters. We must seek to guide our technology, rather than just allow it to guide us.

Reframe - selling more milkshakesMilkshake story “jobs to be done”

Reframe - From LEGO bricks to LEGO empire2004-2014: Sales have more than quadrupled.

2014: added 893 employees, opened new offices in Shanghai and London, passed Mattel to become the leading toy manufacturer in the world, and topped Ferrari as the world’s “most powerful brand” in the rankings by consultancy Brand Finance. (source: Red Associates)

Who are the players?Design Managemen

t ConsultingAgency In-house Startups

Design thinking vs UX

Design thinking

Design strategy

Innovation strategy

Service design

Product strategy

Strategic Design

Design thinking vs PM

Design thinking vs Google Sprint

Empathize and define

Where does this fall under?

Tools

Ethnography

Empathy

What are people really saying?“We want something edgy” -- failed project due to failed understanding

Prototype early

Prototype early

Business Model Canvas

Three thingsWhat kind of problem is this really? Why do people really do something?

What assumptions are you making? What’s the quickest way to run an experiment?

How might we build a useful and beautiful product → how might we help our client grow?

More on this topicLocal

● OpenIDEO Toronto● Design Thinking Toronto● Global Service Design Jam● Service Design Network

Global

● d.School● IDEO● UK Design Council

6-week discovery process

We can do moreWe do enough

DiscussionThoughts? Questions?

Problem that you are facing today? A new project you will begin shortly?

Appendix

More examples● Fetching water in Ghana - some problems don’t need to be solved● Pump up● Coffee and bagel● robot turns around in elevator● new guinea— doctor.. wants fridge for my vaccines… there’s doctors,

vaccines, no doctor● people don’t steal vaccines, people steal fridges..●

Shh! Don’t Tell Them There’s No Magic In Design Thinking

Medium post by Jared Spool

One traveler, upon arriving at a new town, knocked on the door of the first house he saw. However, despite the tradition, the homeowner didn’t offer any food. She explained that they were experiencing a drought and barely had enough food to feed their own family. They couldn’t spare a scrap.

When the traveler reached the center of town, he took out his pots, started a little fire, and set up to cook himself some dinner. He reached into his bag and pulled out a round stone. He set the stone in the bottom of the pot and started stirring. A crowd of villagers started to form.

https://medium.com/ux-immersion-interactions/ssh-dont-tell-them-there-s-no-magic-in-design-thinking-b95f33867656

Shh! Don’t Tell Them There’s No Magic In Design Thinking(Part 2)“What are you doing?” a curious villager asked.

“I’m making Stone Soup,” the traveler responded.

“You can make a soup out of stone?” asked the villager.

“Yes, but a little water makes it better.”

“What will it taste like?” a villager new to the scene asked.

“Well, it would taste better with some carrots.”

….