Design thinking, from Idea to Product
CONVERGENT VS DIVERGENT THINKING
Test & Iterate
Elaborate Solutions Find Patterns
Understand Behaviours
LEARN
MAKE
ABSTRACTCONCRETE
IT’S NOT THE CUSTOMER’S JOB TO KNOW WHAT THEY WANT
Steve Jobs
TIME CONSTRAINTS
GETTING BUY IN
LACK OF EXPERTISE / RESOURCES
PRODUCT INTUITION STILL MATTERS
IT APPLIES TO ALL ARTEFACTS(B2B, B2C, Physical products, services etc…)
WHAT THE CUSTOMER ASKED FOR
FOCUS ON BEHAVIOURS AND MOTIVES