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Conférence de Christian Guellerin Designing Designers, Academy of Fine Arts in Krakow - Cracovie (Pologne) - Octobre 2014
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« Design schools: the new incubators for a new entrepreneurship »
Christian Guellerin [email protected]
Honorary President of Cumulus President of France Design Education Executive Director of L’École de design Nantes Atlantique
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C.Guellerin – Jan Matejko Academy of Fine Arts in Krakow – October 2014
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Design schools/schools of creation From creation to management
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New to the field of design education was the requirement that an institution was not to judge itself based only on the quality of its graduation projects, but rather on the quality of job opportunities found by students
during his/her whole career
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The pressure coming from the society which waits for design schools for solving some complex problems the business and the engineering schools can’t solve anymore
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The focus is no longer solely on training « creative individuals » but « creative professionals » Design has become a discipline of project management at the same time when the capacity of innovation is becoming a priority criterion for business and society.
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Student designers must have learned the business at the same time they learned sharing, collaboration, team spirit and the need to work together They must have learned to share their ideas
From Creation to Innovation
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Design schools take a new identity: a center of innovation exhibiting an objective and reproducible nature. They become « centers of experimentation of the future »
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Innovation to a new entrepreneurship
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A new quality criterion will be implemented for the most efficient creation venues. The percentage of students who start their own business based on products they devised during their studies will be decisive.
Implementation of « incubation centers » is expected.
A new era for entrepreneurship More reasonnable More sustainable To build a better future
