DESIGN PRINCIPLES

Introduction

In the quest for creativity, beauty and rationalism, designers are always searching for effective ideas that can provide meaning and order in their

work.

Order refers not only to geometric regularity, but to a condition in which parts of a whole relate to other parts in a harmonious way .

Why do we need to have Order? In our normal lives, ORDER helps us to organize things logically- so that they make sense.

ORDER without diversity can result in monotony or boredom .

The opposite of Order is chaos or anarchy. At the same time,

DIVERSITY without ORDER can produce chaos .

In a design, what is most desirable is to have a balance between DIVERSITY and CHAOS

a sense of ORDER and UNITY .

Order can be achieved in many ways using any of the following

Visual Design principles:

Symmetry,

Hierarchy ,

Datum,

Repetition,

Balance ,

Rhythm ,

…etc.

SYMMETRY

Visual Design PRINCIPLES

HEIRARCHY

Visual Design PRINCIPLES

REPITATION

Repetition with variation is interesting, without variation repetition can become boring .

If you wish to create interest, any repeating element should include a degree of variation

Visual Design PRINCIPLES

RHYTHM

Visual Design PRINCIPLES

GRADATION

GRADATION

Visual Design PRINCIPLES

DOMINANCY

The feature in a design that attracts one’s eye – the focal point

Dominance can be achieved through size, placement, shape, color, and/or use of lines

Wikipedia.org

Visual Design PRINCIPLES

Balance

Used to create a sense of stability - can be asymmetrical or symmetrical or radial

Equal distribution of VISUAL weight on either side of a composition’s center

Visual Design PRINCIPLES

SYMMETRICAL–Achieved by placing identical objects on either side of a

central point.

ASYMMETRICAL–Achieved by placing

different objects of equal visual weight on either side of a central point.

CONTRAST

Contrast is the juxtaposition of opposing elements .

Visual Design PRINCIPLES

Unity & Harmony

Harmony is the visually satisfying effect of combining similar, related

elements .

Unity is achieved by the consistent use of lines, color, material, and/or texture within a design.

Visual Design PRINCIPLES

MOVEMENT

Combines elements to create the illusion of action

Visual Design PRINCIPLES

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