© 2011 Karoshi

Designworks this way.

2011 credentials:Professional Institutions, Membership Organisations& Learned Societies

Who we are

© 2011 Karoshi

Karoshi is a creative-led, graphic design agency dedicated to all aspects of visual communication, from brand identity inception and evolution to application and management.

We were born from a team of senior creatives who had worked with some of the world’s leading brands. Our experience showed that the needs of a client were not being effectively handled by the traditional agency structure and an opportunity existed for a fresh approach.

Karoshi is driven by the principle that creative thinking and client interaction are not mutually exclusive. Our clients deal directly with the creative individuals responsible for their account. This ensures a more efficient execution and a level of understanding that surpasses that of the accepted agency model.

This approach is underpinned by three fundamental principles: insight, creativity and service.

InsightCreativity& Service

What we do

© 2011 Karoshi

In the challenging environment of the multi-platform world, Karoshi places your brand identity at the core of every strategic decision made and every creative idea executed. We are experienced in all aspects of print and digital media, and have helped a broad and diverse range of clients adapt, develop and thrive in the modern business landscape. Long-standing relationships with an extensive production network ensure that Karoshi is uniquely placed to manage any aspect of a project from concept to distribution. Digital &

Print DesignBranding

AdvertisingMobile Apps

Who we’ve done it for

© 2011 Karoshi

The Institution of Mechanical Engineers

© 2011 Karoshi

A Case Study

The Institution of Mechanical Engineers (IMechE) is the fastest growing professional engineering institution in the country and became our client in 2005. Their 94,000 members work at the heart of some of the world’s most important and dynamic industries.

With a 160-year heritage, the Institution is a progressive and campaigning organisation, positioned as the pre-eminent voice of the profession.

We apply their bold, authoritative and typographically driven brand identity in complete alignment with their vision of ‘Improving the world through engineering’.

“”We have worked with Karoshi on a wide range of membership and thought leadership projects for over five years. In this time they have provided high value creativity, innovative design and exemplary customer care. They are timely and conscientious, and continue to provide an ever-broadening portfolio of services to meet our changing needs.

Richard CampbellSenior Communications Manager

Principal reports, aimed at media and MPs, address the key themes of Energy, Environment, Transport and Education and establish the Institution’s perspective through valuable insight and impartial advice.Leading thought

© 2011 Karoshi

Bespoke CAD visualisation illustrating geo-engineering technologies

Bespoke CAD animation illustrating the suggested implementation of mitigation, adaptation and geo-engineering (MAG) technologies to reduce carbon emissions over the next 100 years

Over £20 millionof media coverage generated by 17 principal reports since 2007

Karoshi has developed an engaging and accessible report format delivering scientific information to a broad audience. Bespoke imagery is used to illustrate key recommendations and has attracted worldwide media coverage.Informing opinion

© 2011 Karoshi

The geo-engineering report was a global success with the story and imagery reproduced in over

60 nations

£450,000 increasein revenue generated in the first two weeks compared to the previous year

Membership retention is a key focus of the Institution’s marketing strategy and for 2011 Karoshi created a suite of eight segmented renewal packs. With key benefit messaging, packs included an A2 foldout poster, membership card and personalised letter.A war on attrition

© teamkaroshi.com

Karoshi produced the identity and charter for the launch of the Institution’s Engineered in Britain campaign. Printed on British manufactured stock, bound with four stainless steel screw rivets, and inserted into a bespoke slipcase, the document showcases British engineering.Securing support

© 2011 Karoshi

Over 300key stakeholders pledged their support for the Engineered in Britain campaign within the initial 12 months

Karoshi were commissioned to produce a comprehensive introduction to the Institution – communicating its vision of improving the world through engineering to a non-expert audience. The resulting booklet established key messages through engaging typography, illustrative photography and bold use of colour.Bold vision

© 2011 Karoshi

Shaped opinionsof 5,000 global influencers from business, industry, government and media

The Annual Review provides a summary of the Institution’s activities and achievements during 2010. Reflecting the members number one priority to promote engineering to educational establishments, Karoshi used bespoke photography showcasing the Institution’s involvement in the high profile Bloodhound SSC project.Breaking records

© 2011 Karoshi

Shared achievements with engineering industry stakeholders from the

top 1,000 employers

The Institution’s policy statements cover a wide range of topics and are specifically designed for the public affairs environment. They contain concise background information on the chosen subject, practical engineering recommendations and dynamic solutions.Shaping policy

© 2011 Karoshi

Highest rankedengineering institution for awareness among MPs –ICM/Dods 2010 poll

Lead Creatives

© 2011 Karoshi

Gavin Ireland Creative Director

Gavin is a client-facing Creative Director with extensive experience in brand identity.

He was at the creative forefront of the UK new media boom and designed digital communications for such high profile blue chip clients as Egg and British Airways. As part of a creative team at The Creative Partnership, he worked on the Channel 4 account.

As Design Director at the groundbreaking agency Perfunktory, he led the team that designed the websites and accompanying collateral for the pioneering webcasts of the Reading, Leeds and Essential Music Festivals.

Gavin founded Karoshi in 2002 and is responsible for the overall creative direction of each project as well as day-to-day client interaction.

Ben Vincent Design Director

Ben’s career has encompassed all aspects of graphic design and visual identity management.

He gained his formative design experience in the studio of WPP’s Lansdown Conquest (latterly HHCL/Red Cell) before moving to Spring London, where the focus was on graphics and packaging for FMCGs including Sony BMG, News of the World, Wrangler, Tommy Hilfiger and Ben Sherman. As Senior Designer, he created the visual identity of findaproperty.com and managed project teams for Mercedes Benz and BenQ.

Ben became Design Director of Karoshi in 2006, having previously partnered with Gavin on the rebrands of Diageo’s Smirnoff Experience and the digital media agency i-level.

He personally oversees all of Karoshi’s visual output.

Contact

© 2011 Karoshi

To discuss how we can help develop your brand please contact:

Gavin Irelandgavin@teamkaroshi.com+44 (0)20 7490 5955

Karoshi77 East RoadLondon N1 6AH

www.teamkaroshi.com

Karoshi is the trading name of Team Karoshi Limited.Registered in England & Wales No. 5843712.