Design for Conversion in a nutshell

in a nutshell (and why it rocks)

DESIGN FOR CONVERSION in a nutshell

Proudly presented by and

Are you a marketing guy, interaction designer,

user experience designer, web analytics expert, SEO specialist,

eCommerce guru, business strategist, copy writer, service designer or someone related?



Are you exhausted of these boring conferences, where you just sit around and just listen to an endless lineup of talks? And measure your success in exchanged business cards?

Then you need the DfC!Inspiring Speakers, real life challenges and great people*!*Weʻre totally OK with exchanging business cards though. We would do it, too.


Experience

Persuasion

Evidence

DESIGN FOR CONVERSION is all about


The who is who of the

The crew organises the DfC. We look for interesting

case studies with our sponsors and good guys

All attendees will be separated into teams led by

captains . The teams have one day to find a solution

for one of the given cases. Inbetween the speakers

will inspire you. The grand final is the presentation of

the solutions in front of the jury and everyone

else.

DESIGN FOR CONVERSION

Experts

Gurus

Professionals (Design, Analytics and Managing)

Bunch of volunteering fanatics

product managers, eCommerce managers,... also fanatic

Together they have one hell of expertise and insight knowledge

Persuasive TechnologySuck on my persuasive stickiness! Free will is an overrated concept, people are influenced by professional nudges.

User Experience DesignProducts and services are like so 2008! Itʻs all about meaningful user experiences, positive memories and happy customers.

Evidence Based MarketingIn God we trust, all others bring data! All mumbo jumbo set aside, letʻs focus on finding/measuring the truth.

Choice Architecturepresenting choices in ways that affect the outcome. Taking cognitive biases and heuristics, that underlie the science of decision making, into account.

Service Designchannels are only a means to communicate, in service design we take all touch points into account to deliver rich and consistent customer journeys.

Next best action marketingthe paradigm for true cross channel interaction design. Balancing sales, service, loyalty and risk in a real-time multiplatform environment.

Ethical Influenceconversion professionals further develop their field by being honest, maintaining integrity and promoting prosocial behavior. We acknowlegde that a better future is our shared responsibility.

ExperienceDesignultimate goal is design for flow (as part of wellbeing). The optimal customer journey becomes a heroʼs journey and experiences are emotionally engaging in the best way possible.

Survival Marketingthe concept that takes next best action (nba) marketing one step further on the path of analytics. All champion treatments designed in nba are under constant pressure of challenger offerings.

Meet people on their path to enlightenmentPr

oEx

pert

Gur

u


Registration and KickOff

Keynote

Case Session 1: Getting to know the challenge

Keynote

Keynote

Case Session 2: Off the wall ideas (find the right solution)

Keynote

Case Session 3: Making your ideas stick (how to tell your story)

Case Finals: Presentations and Judgement

Party and Chillout: everybody

One day to rock them all!


+ cheering crowd

Lunchbreak (Youʻll need it, trust us)

Finish

How does it work?


best team

semi final semi final semi final

also threeteams

also threeteams

grand final

semi final

also threeteams

we have a winner!

party and chill out

The best of three teams in a case challenge will enter the grand final and then probably win.

So itʻs all about you meeting great people and be one of them.


3–4 case owners4 speakers18-24 team captains90–120 attendeesand the crew.

and about having agreat time together


Get more media at flickr or youtube.http://www.flickr.com/search/?w=all&q=dfc09+OR+dfcnyc+OR+dfccgnhttp://www.youtube.com/watch?v=uS3HDSvSMl8

http://www.flickr.com/search/?w=all&q=dfc09+OR+dfcnyc+OR+dfccgn


http://www.youtube.com/watch?v=uS3HDSvSMl8






This is not just an exercise

$ ”At many industry conferences you meander from talk to talk, wondering if the disparate parts will come together at some point. At DfC the parts comes together by design. Rather than trying to jam a bunch of loosely related talks into a short day, DfC picks a few emerging topics talks and creates an integrated design experience around them. You will be exposed to new thinking. Along the way, you will be challenged – by the speakers and with your peers – to apply what you are learning to a case project (with a real corporate sponsor) in real time. [...] The details are meticulously planned. The venue and the schedule support effective, hands on collaboration. The teams are diverse yet focused. The case studies are real and relevant. This is not just an exercise. If you are tired of conferences where the best part is the proceeding, and want your next conference to be different ... have a serious look at DfC.“

$

Kath StraubDirector usability.org

“



If you never joined before, you have missed: BJ Fogg (Director of the Persuasive Technology Lab at Stanford University), Hannah Donovan (Creative Lead last.fm), Eric Schaffer (CEO Human Factors International), Karl Blanks (Conversion Rate Experts), Andrew Chak (Author of Submit Now) and many more.

And finally some name dropping

Get involved now!

designforconversion.org


Buy your ticket, become a sponsor, just say hello or do whatever comes to your mind.

http://designforconversion.org

http://designforconversion.org