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DESIGN FICTION AS A SERVICE PROTOTYPING APPROACH GERT PASMAN // FACULTY OF INDUSTRIAL DESIGN ENGINEERING // DELFT UNIVERSITY OF TECHNOLOGY
BACKGROUND
• Industrial design engineering, strong focus on design methods
• Increasing number of service design projects
• Interaction design educator, focus on video as a design and prototyping
tool
• Video for Designers elective
Gert Pasman // ServDes.2016 // Copenhagen 2016
MOTIVATION
• Many service design tools used in the early phase of the design process are experienced as very high-level, abstract and technical
• Transition from analysis to synthesis difficult for many students
• Video more and more applied in design projects, increased level of resources and skills
• However, use of video mostly restricted to final phase as a presentation tool
Gert Pasman // ServDes.2016 // Copenhagen 2016
GOAL: HOW TO…
4
• … apply video in a service design process?
• … not at the end, but more in the beginning?
• … as an analytical and generative tool?
• … to explore and design?
• … in a more holistic and engaging way?
Gert Pasman // ServDes.2016 // Copenhagen 2016
DESIGN FICTION
• An approach to design that speculates about the impact of new ideas
through storytelling and prototyping (story + object)
• “Space between science of fact and the science of fiction“ (Bleecker,
2009)
• “Envisioning alternative presents in order to understand and evaluate
the world we are living in” (Auger, 2010)
Gert Pasman // ServDes.2016 // Copenhagen 2016
CORPORATE DESIGN FICTIONS
• Blue-sky videos of an idealized and utopian world
• High production value, created by professional video production teams
• People are mostly props for technology
• Glossy and seamless, but also somewhat emotionless and plotless
Gert Pasman // ServDes.2016 // Copenhagen 2016
Microso=, 2011
• Realistic, sometimes distopian world
• Lower production value, created by design research teams
• More grounded in the normalism of everyday life (future mundane)
• More emphasis on the humane aspects of new technology
RESEARCH DESIGN FICTIONS
Gert Pasman // ServDes.2016 // Copenhagen 2016
Thingtank, Superflux, 2015
POSSIBLE CONTRIBUTION TO A SERVICE DESIGN PROCESS
• Speculative character provides more freedom to explore and remove real world constraints
• Integration into everyday life gives more emphasis to the possible impact of new services, both positive and negative
• Focus on ‘things as actors’ supports the design of Internet of Things-type of services
• Application of different cinematic techniques, such as establishing shots and close-ups, gives emphasis to different levels of the service
Gert Pasman // ServDes.2016 // Copenhagen 2016
INITIAL EXPLORATIONS
• Assignment with the Video for Designers elective
• Design fiction that shows the possible impact of an emerging technology
• Team of four design students, four days full-time
• Pre-production: scenario, storyboard + shotlist, interface designs
• Post-production: Editing in Premiere, visual effects in After Effects
Gert Pasman // ServDes.2016 // Copenhagen 2016
RESULTS AND LESSONS LEARNED
• Relatively easy to construct a rich storyline with several interactions and/or service moments
• Easy integration of interfaces using visual effects
• Difficult to speculate and provoke, especially regarding possible negative aspects
• Difficult to go beyond screen-based interactions
Gert Pasman // ServDes.2016 // Copenhagen 2016
FUTURE PLANS
• Formalize the design fiction approach for service design
• Develop a framework for analysis and reflection
• Probe where to best apply it in the process
• Study its feasibility in an actual service design process
Gert Pasman // ServDes.2016 // Copenhagen 2016