Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon

Research Branding motion Graphic for Nudge Design Studio

People leaving faucet running in public bathrooms

Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon

Not all of them turn off by themselves

Research Branding Motion Graphic for Nudge Design Studio Arturo chacon

People leave the bathrooms without realizing that the water is still running

Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon

Desired behavior

• We want to make people turn the faucet off before getting out of the bathrooms

Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon

Designed Tip Employed

• To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default

Research Branding Motion Graphic for Nudge Design Studio Arturo Chacon

Nudge Design Proposal

• Add signs “turn me off” close to the faucet handles and a sticker in the sink to encourage people to

Researching Branding Motion Graphic for Nudge Design Studio Arturo Chacon