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Presentazione per il Design with a view festival alla Pensione Bencistà di Fiesole, Firenze, Luglio 2013 La co-progettazione è un approccio complesso che richiede empatia, collaborazione, comprensione reciproca e interdisciplinarità. https://www.facebook.com/commongroundpeople
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CREATIVE PROCESSDEGREES OF PARTICIPATION
Vincenzo Di Maria@vdmdesign @cmngrd
commongroundpeople
CREATIVITY. service design
EMPATHY. social innovation
STRATEGY. entrepreneurship
creation
co.creation
co.design
CO.DESIGN
0% ENGAGEMENT100% CONTROL
100% ENGAGEMENT0% CONTROL
co.production
authorshipconsultation
participatorydesign
user.leduser.owned
co.creation
USERDESIGNER
TRUST
common.ground
engagement
Malkovich bias: tendency to believe that everyone thinks like you do
loose.control
design.not.anarchy
design
?problem idea solution
design.process
? ??
?
?
! !!
!!
!
?
problems
ideas
solutions
insights
iterate
iterative.creative
#SDS2011
The Squiggle by Damien Newman, Central Inc.
creative.thinking
The Squiggle by Damien Newman, Central Inc.
#SDS2011
DISCOVER DEFINE DEVELOP DELIVER
The Double Diamond as described by the Design Council double diamond by design council 2005
diverging.converging
#SDS2011
DISCOVER DEFINE DEVELOP DELIVER
The Double Diamond as described by the Design Council double diamond by design council 2005
user.engagement
CO-DESIGNUSER RESEARCH CO-PRODUCTION
points.of.view
understanding.complexity
PROFESSIONALS/EXPERTS
POLITICAL
ECONOMICAL
SOCIAL
TECHNOLOGICAL
knowledge
ideas
money
need
experience
PRODUCT/SERVICE/STRATEGY
DESIGNERS
PROCUCT/SERVICES USERSOR CLIENTS
SERVICE PROVIDERSFRONT LINE STAFF
PURCHAISER/COMMISSIONEROR FUNDING BODY
! $
multi.stakeholder
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Vincenzo Di Maria@vdmdesign @cmngrd
commongroundpeople
