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[A description for each slide can be found in the slide notes.] Whilst knowledge of, experience with and an understanding of accessibility guidelines are key skills for an accessibility practitioner, one of our hardest challenges isn’t just the technical aspects of accessibility – it’s dealing with organisations, their people, their misconceptions and their attitudes towards accessibility. How often have we heard the phases, “oh, we don’t have any disabled people using our site” or “accessibility – that’s just for blind people, right?” Changing an organisations culture to the extent that accessibility becomes embedded into the day-to-day operations of the business is often a very difficult process. Identifying and dealing with these attitudes is an important part of this cultural change. In this presentation, we’ll take a fun look at the seven attitudes to accessibility. We’ll look at identifying the trolls and ninjas of accessibility, how to deal with the seven attitudes and why it’s important to focus on the human experience of accessibility.
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@StamfordUX
OZEWAI
1 DECEMBER 2011
Dealing with different attitudes to accessibility
Accessibility – that’s just for blind people,
right?
@KimChatterjee@RuthEllison
Who are we?
LNKim Ruth
Passionate | Working in the UX & Accessibility space for a combined 18 years
EYay!
WCAG
2.0
Guideline
s
WCAG 2.0 guidelines are finally implemented in your organisation….
Does this sound familiar?
Don’t know that it exists
Accessibility checks done right at the end
Little consideration of the overall user experience
But…
nMagic happens!
Awareness of accessibility
A few fails…
E
Culture & attitudesA few fails…
ChampionCommitmentEducated &
aware
BargainingDenialApatheticIgnorance
The 7 attitudes
Accessibility – that’s just
for blind people, right?
All that effort for just a few!
So can we just not hire blind people?
lack of knowledge or information about accessibility
Ignorance
It can’t be accessible AND usable
Ignorance: strategies
It doesn’t affect me
Whatevs...
I know what you’re saying, but I don’t really care
not interested or concerned
Apathetic
Apathetic: strategies
We only have 2 people using that internal
system and they don’t have any disabilities
We don’t have any blind people using our site
an assertion that something said, believed, alleged, etc., is false
Denial
Accessible sites can’t be beautiful
Denial: strategies
Bargaining You can’t make our stuff
accessible as it’s legal text
What’s the minimum that we need to do?
Who’s paying for this?
We don’t have time to
fix this
negotiating on what each party shall give and perform
The Troll
Watch out for…
Gimme something
first
No.
The Zealot
Watch out for…
It’s all or nothing
Because it’s the law
You’re doing it wrong
Bargaining: strategies
Educated & aware
This accessibility stuff is totally important!
What do we do first?
Can’t you just tell me if my site is
accessible or not?
Oh crap – there’s lots of work to do!
conscious of the importanceof getting it right
The Zealot
Watch out for…
It’s all or nothing
You’re doing it wrong
Educated & aware: strategies
Commitmentdedication, application
Let’s get our people trained up
Yes, let’s do it!
We need to secure funding...
The Cowboy
Watch out for….
My way or the highway
Move out of my way
Commitment: strategies
Championa person who fights for or defends accessibility *facepalm*
Champion: strategies
If all else fails……
Key stuff
Requires time, commitment, planning & proper execution
Need to educate, assist and support transition of attitudes from ignorance to champions
Focus on the human experience of accessibility
Engage, acknowledge and share the successes
In summary…
“Never doubt that a small group of thoughtful, committed, citizens can change the world.” Margaret Mead
for her wonderful illustrations
A BIG thank you ...
Other credits:Speech bubbles - http://mediamilitia.com/thought-and-speech-bubbles-pack-104-free-vectors-and-images/
Some fonts & images by Tom Murphy- http://fonts.tom7.com/
@KimChatterjee@RuthEllison
THANK YOU
CHAMPIONS!
:)
Thank you
www.stamfordinteractive.com.au
