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Culture changeFrances Berriman@phae
Front-trends 2013
Monday, 29 April 13
HELLOI’m @phae
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www.gov.uk
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www.gov.uk/mod
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www.gov.uk/foreign-travel-advice/poland
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www.gov.uk/service-manual
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We’re not
done yetMonday, 29 April 13
2000Monday, 29 April 13
1Monday, 29 April 13
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Culture shift
is hardMonday, 29 April 13
User experience
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What is the absence of
user experience?
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User experience is your
responsibility
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Better for users
or
GTFOMonday, 29 April 13
1START WITH USER NEEDS
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What is the user trying to
achieve?Monday, 29 April 13
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2DO LESS
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“The government should only do what the government can do”
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3DESIGNWITH DATA
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4DO THE HARD WORK TO MAKE IT SIMPLE
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"The quest for simplicity has to pervade every part of the process. It really is fundamental."
- Jonathan Ive
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5 ITERATE.THEN ITERATE AGAIN
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MVP ↓
Alpha↓
Beta↓
Live
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6BUILD FOR INCLUSION
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User research
> Academic ideals
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www.digital.cabinetoffice.gov.uk/2013/02/11/beyond-box-ticking/
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7UNDERSTANDCONTEXT
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Hidden waterfalls
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Design in
browser
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Jekyll + Heroku
= easy, sharable, prototyping
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8 BUILD DIGITAL SERVICES, NOT WEBSITES
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Your site isn’t the destination
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9 BE CONSISTENT,NOT UNIFORM
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MAKE THINGS OPEN:IT MAKES THINGS BETTER10
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Commit to better experiences
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Be part of the team
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THANKS@phae
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