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Creative has substantial impact on the success of a campaign. A good and effective creative can result in higher ROI. Bad creative can ruin your investment. Online allows you to test creatives quickly and by different metrics. Even tiny differences can have significant impact on the performance of ads.
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CecilieBurleson•OnlineSalesManager•StephensMedia/WestHawaiiToday•August2013
The Importance of Creative Design
CreaBvehassubstanBalimpactonthesuccessofacampaign.AgoodandeffecBvecreaBvecanresultinhigherROI.BadcreaBvecanruinyourinvestment.
OnlineallowsyoutotestcreaBvesquicklyandbydifferentmetrics.EvenBnydifferencescanhavesignificantimpactontheperformanceofads.
DESIGNER1Impressions:4,300Clicks:20CTR:0.47%
DESIGNER2Impressions:2,666Clicks:3CTR:0.11%
WINNER!