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Presented at the GLAM session of CC Global Summit 2011 in Warsaw.
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Creative Commons In
Museums
2011.9.17Chiaki Hayashi
The first step was to invite Prof. Lessig in 2009.
Mori Art Museum challenged to use CC.
Exhibition: Ai Weiwei (2009.7.25-11.8)
First time MAM let audience take photos.
People enjoyed,
children enjoyed,
and Ai Weiwei himself enjoyed.
CC Japan drafted agreement between artist and museum.
Went through negotiation and reviews.
Notice at the entrance,
Notice in the gallery,
and prepared a paper handout.
Over 100 media covered this attempt.
MAM continues usage of CC since then.
When they cannot use the scheme,
本展は、「科学（医学）と芸術が出会う場所としての身体」をテーマに、医学・薬学の研 究に対し世界最大の助成を行っているウエルカム財団（英国）の協力を得て、そのコレク ションから借用する約150点の貴重な医学資料や美術作品に約30 点の現代美術や日本の古美術作品を加えて、医学と芸術、科学と美を総合的なヴィジョン の中で捉え、人間の生と死の意味をもう一度問い直そうというユニークな試みです。
会期：2009年11月28日（土）～2010年2月28日（日）
会場：森美術館 六本木ヒルズ森タワー53階
展覧会ウェブサイト：www.mori.art.museum/contents/medicine/index.html
9 photos | 2,048 views
items are from 26 Nov 2009.
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Mori Art Museum > Collections > 「医学と芸術展：生命（いのち）と愛の未来を探る」
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MAM guided to Flickr for download with CC.
CC could be strong tool for PR.
500,000
600,000
700,000
800,000
900,000
Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sept-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10
Website PV: Increasing
Blog launched
Photography allowedFlickr launched
Twitter launched
0
3,750
7,500
11,250
15,000
History in the Making Anette Messager Chalo! India Kaleidoscopic Eye Ai Weiwei Medicine and Art Roppongi Crossing 2010
Blog: Doubled since Ai WeiweiPhotography
AllowedPhotography NOT Allowed
Other museums are succeeding.
Museum of Contemporary Art Tokyo uses CC.
Artworks were designed to be captured.
Unexpected number of families visited & enjoyed.
Latest case is Yoko Ono “The Road of Hope”
The most sensitive artist agreed on CC.
Audience enjoy taking photos with her works.
So do I!
All materials for this scheme
are available under CC.
Appendix1: contract between museum and artist
Appendix2: loan agreement between museum and owner
Contact me [email protected]
This project is in cooperation with:Mori Art Museum,
Museum of Contemporary Art Tokyo,Hiroshima City Museum of
Contemporary Art,Creative Commons Japan, and loftwork.
