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Corporate Identity Guide
WE DO IT FOR YOU
Table of Contents
1| Logo
2| Colours
3| Typography
4| Key-visual
5| Materials
6| Branding
1.1 Full Colour1.2 Black & White1.3 Different Backgrounds1.4 What is Allowed and What is NOT
4.1 Slogan4.2 Graphic Elements
5.1 Corporate material - Business card- Envelope- Memorandum- Folder- Notebook5.2 Electronic Signature
1.1 Full Colour1.2 Black & White1.3 Different Backgrounds1.4 What is Allowed and What is NOT
1| Logo
1.1 Full Colour
Logo of EPTISA Southeast Europe d.o.o. has been derived from the logo of EPTISA Madrid. This logo variation is made according to their guide, and guidelines for its usage will be explained futher on in this document.
Full colour version Variations in one colour
Full colour original version with gradients Lighter side of the gradient is 70% of the original colour
Darker side of the gradient is 100% of the original colour
1.2 Black & White
Monochrome logo (positive and negative variations)
Usage of the positive and negative logos on backgrounds with diferent percentage of black colour
80%
80%
60%
60%
40%
40%
20%
20%
1.3 Different Backgrounds
Logo should be placed on a surface that will not reduce its visibility. Depending on the back-ground, one of the proposed variations of the logo should be used. The main version of logo is for usage on light and white surfaces.
NO
YES
Smallest recommended size
Recommended white space
20 mm
1.4 What is Allowed and What is NOT
Logo should not be streched, outlined, twisted, coloured in any colour that is not specified in this guide, reduced in size below the lowest recommended value, and finally, it should not be placed at the very edge of a page nor can any other objects be found within its save space area.
CMYK
RGB
PANTONE
C:0, M:59, Y:96, K:0
C:100, M:25, Y:0, K:50
R: 245, G:102, B:0
R:0, G:71, B:107
PANTONE 165C
PANTONE 302C
10% 2030405060708090100
Colours that represent EPTISA Southeast Europe d.o.o are blue (PANTONE 302C) and orange (PANTONE 165C). For materi-als that will primarily be used in digital format (on screen), colours should be used in RGB colour mode. For printed materials colours should be in CMYK colour mode.
2| Colours
Primary Typography used is Helvetica Neue LT Pro in all its variations (bold, regular, italic, black etc.). In case that primary typography is not available, secondary typography that can be used is Arial Narrow.
3| Typography
Primary Typography
Secondary Typography
4| Key-visual
4.1 Slogan4.2 Graphic Elements
Slogan can be used on all materials. Recommended colour variations are found below. Text of the slogan: “WE DO IT FOR YOU” (all capitals)
4.1 Slogan
Squares in PANTONE 302 C colour with opacity variations.
“ti” letters isolated from the logo
4.2 Graphic Elements
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
5| Materials
5.1 Corporate Material - Business Card- Envelope- Memorandum- Folder- Notebook5.2 Electronic Signature
5.1 Corporate Material
Folder
Notebook
Business Card
EnvelopeMemorandum
5.2 Electronic Signature
Colours in the signature should be the colours that represent EPTISA Southeast Europe d.o.o. For this purpose colours should be used in RGB colour mode defined previously in this guide.
Electronic signature should be made according to the instructions given on this page.
6| BrandingIt is recommended for the logo to be printed in original colours on the materials with white back-ground. If materials have some other colours on them, they are recommended to be blue or/and orange.