Community Manager Appreciation Day 2013 A look at the social media conversation

•  Close to 24,000 social media mentions on 1/28 •  Conversations peaked at 10 a.m. Eastern •  98% of the mentions were on Twitter •  66% of mentions were in English followed by 24% in Spanish • United States, Spain, Canada, France and the UK housed the

most conversation

CMAD 2013: Social Conversation Highlights

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CMAD 2013: Conversation Peaked at 10am EST

CMAD 2013: Twitter was the Most Popular Medium

Twitter; 98%

Facebook; 1% Blogs; 1%

English; 66% French; 6% Other; 1%

Spanish; 24%

Italian; 1% Dutch; 1%

Portuguese; 1% German; 0%

CMAD 2013: 66% of Social Conversation was in English

United States; 57% Other; 17%

Canada; 5%

Spain; 7% France; 4%

Mexico; 3% UK; 4% Colombia; 4%

CMAD 2013: US Housed Much of the Social Media Conversation

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@jowyang @mashable

@marketingcloud @mycmgr

@houseofbrew @socialnerdia

@wswcsm @juanpamadero

@socialmediaclub @eldadodelarte

CMAD 2013: Jeremiah Owyang and Mashable Among Top-Tweeted Users

Men; 45% Women; 55%

CMAD 2013: Females are Leading the Conversation

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