Introduction

In 1886, Coca-Cola history began when the curiosity of an Atlanta pharmacist, Dr. John S.Pemberton, created a distinctive tasting soft drink that could be sold at soda

fountains.

The Coca-Cola Company was incorporated on September 5, 1919,as a beverage company. The Company owns or

licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a

variety of still beverages

Logo

Evolution of the logo

Contour Bottle

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Brand Portfolio

Customer JourneyGlobal Brand Portfolio

Competitors

*Exclusive of sports drinks

Market Share

Customer Journey

Persona

Innovation Space

INSPIRE MOMENTS OF

HAPPINESS

MAKE A DIFFERENCE

Motivate the user to exercise more

Health and price conscious people Aged between 16-29yrs

FITBEE – Be Fit!

Mobile application which converts calories burnt into

cash credits which can be used to redeem Coke

Rewards.

Mobile application built onto activity trackers• Distance ran• Calories burnt• Steps walked etc.

App tracks how much calories have been burntand convert them into credits using the metric:

10 CALORIES = 1 CREDIT

The credits can then be encashed with REWARDS

WISH METER shows credits needed for the itemsMarked on wish-list.

More rewards can be unlocked by earning STATUS. Status points are earned by completing challenges.