Codes and Conventions

Sound

The sound in most soap trailers is a non diegetic sound track that goes with the theme of the trailer.

In some cases (waterloo road trailer) there is a voice over that takes the viewer through the trailer introducing characters and storylines.

In other cases the sound comes from the scenes of the actual soap.

Lighting and Mise-En-Scene

The lighting in soap trailers is usually quite dark due the to narrative. Lighting is also used to highlight the focus of the trailer.

The setting of a soap trailer is almost always in the setting in which the soap takes place this make it easier for the viewer to automatically recognise the place and the setting.

Editing

The cuts in soap trailers are usually very quick to create pace and to give a lot of excitement and drama to the piece.

The channel of the soap is also usually shown over the trailer or at the beginning or at the end.