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Coca-Cola began in 1886.in 1916, they patented a unique contour bottle.In 1923, Coca-Cola introduced the first 6-pack as a convenient way for people to bring the drink home with them.1928 Coca-Cola followed the US team to the olympics1941 the name “Coke” emerged1943 Coca-Cola allowed its product to be sold for 5¢ to any soldier in uniform1950- first product to ever appear on TIME magazine1955- king size and family size bottles are introduced1960s other drinks like Sprite and Minute Maid juices are introduced1964 first lift top cans are produced1970 the white flowing ribbon becomes an icon for the company1971 commercial of people around the world singing “I’d like to buy the world a Coke”1985 first soft drink consumed in space1985 tries to change recipe, but people are angry, so it is restored to Coca-Cola Classic1991 made bottles from partially recycled plastic1993 the “always Coca-cola” Bear appears in marketing2001 fridge pack 12 pack launches in US2005 aluminum contour bottlesThe coke side of life9 drinks sold per day to 1.4 billion per day2,800 beverages
Advertising
Brand Application
1886- first Coca-Cola drinks were made1916- patented a unique contour bottle1923- introduced the first 6-pack as a convenient way for people to take the drink home1928- followed the US team to the olympics1941- the name “Coke” emerged1943- allowed its product to be sold for 5¢ to any soldier in uniform1950- first product to ever appear on TIME magazine1955- king size and family size bottles are introduced1960s other drinks such as Sprite and Minute Maid juices are introduced1964- first lift top cans are produced1970- the white flowing ribbon becomes an icon for the company1971- commercial of people around the world singing “I’d like to buy the world a Coke”1985- first soft drink consumed in space1985- “Coca-Cola Classic” emerges when a new recipe is rejected by the public1991- bottles made from partially recycled plastic1993- the “always Coca-Cola Bear” appears as an icon2001- fridge 12 pack launches in US2005- aluminum contour bottles
Coca-Cola started out selling 9 drinks per day, which has increased to the current 1.4 billion sold daily.
The Coca-Cola brand has expanded to include over 2,800 different beverages.
Brand History
Advertising
Coca-Cola began in 1886.in 1916, they patented a unique contour bottle.In 1923, Coca-Cola introduced the first 6-pack as a convenient way for people to bring the drink home with them.1928 Coca-Cola followed the US team to the olympics1941 the name “Coke” emerged1943 Coca-Cola allowed its product to be sold for 5¢ to any soldier in uniform1950- first product to ever appear on TIME magazine1955- king size and family size bottles are introduced1960s other drinks like Sprite and Minute Maid juices are introduced1964 first lift top cans are produced1970 the white flowing ribbon becomes an icon for the company1971 commercial of people around the world singing “I’d like to buy the world a Coke”1985 first soft drink consumed in space1985 tries to change recipe, but people are angry, so it is restored to Coca-Cola Classic1991 made bottles from partially recycled plastic1993 the “always Coca-cola” Bear appears in marketing2001 fridge pack 12 pack launches in US2005 aluminum contour bottlesThe coke side of life9 drinks sold per day to 1.4 billion per day2,800 beverages
Competitive Benchmarking
Brand Application
Advertising
Coca-Cola began in 1886.in 1916, they patented a unique contour bottle.In 1923, Coca-Cola introduced the first 6-pack as a convenient way for people to bring the drink home with them.1928 Coca-Cola followed the US team to the olympics1941 the name “Coke” emerged1943 Coca-Cola allowed its product to be sold for 5¢ to any soldier in uniform1950- first product to ever appear on TIME magazine1955- king size and family size bottles are introduced1960s other drinks like Sprite and Minute Maid juices are introduced1964 first lift top cans are produced1970 the white flowing ribbon becomes an icon for the company1971 commercial of people around the world singing “I’d like to buy the world a Coke”1985 first soft drink consumed in space1985 tries to change recipe, but people are angry, so it is restored to Coca-Cola Classic1991 made bottles from partially recycled plastic1993 the “always Coca-cola” Bear appears in marketing2001 fridge pack 12 pack launches in US2005 aluminum contour bottlesThe coke side of life9 drinks sold per day to 1.4 billion per day2,800 beverages
Brand Application
Competitive Benchmarking
Advertising
1886- first Coca-Cola drinks were made1916- patented a unique contour bottle1923- introduced the first 6-pack as a convenient way for people to take the drink home1928- followed the US team to the olympics1941- the name “Coke” emerged1943- allowed its product to be sold for 5¢ to any soldier in uniform1950- first product to ever appear on TIME magazine1955- king size and family size bottles are introduced1960s other drinks such as Sprite and Minute Maid juices are introduced1964- first lift top cans are produced1970- the white flowing ribbon becomes an icon for the company1971- commercial of people around the world singing “I’d like to buy the world a Coke”1985- first soft drink consumed in space1985- “Coca-Cola Classic” emerges when a new recipe is rejected by the public1991- bottles made from partially recycled plastic1993- the “always Coca-Cola Bear” appears as an icon2001- fridge 12 pack launches in US2005- aluminum contour bottles
Brand History Coca-Cola started out selling 9 drinks per day, which has increased to the current 1.4 billion sold daily.
The Coca-Cola brand has expanded to include over 2,800 different beverages.
Original
Drives Industrygraphicspackagingenvironment
Global
Coca-Cola is set apart
Innovativethinking differently about how drinks could be sold
