HELLO.

CLAUDIA BERGSDORF Design and Illustration

ABOUT ME

Over the last four years of professional experience I have gained a good understanding of the complex world that is graphic design. I have learned to manage accounts and work directly with clients and suppliers. Working as a member of large teams has allowed me to enjoy great brainstorming sessions and to benefit from the creative insight my co-workers had to offer.

I have a very good understanding of graphic computer programmes such as Illustrator, Photoshop and InDesign. In addition I have gained a lot of experience in offset printing processes, file preparation and print management.

Due to my illustration skills and a good understanding of digital media, I am experienced in creating strong analogue imagery and using it in a digital context.

Creative processes and research are integral to my work, which is why I have recently completed a masters degree in visual communication design.

Through my tutoring work and various client briefings and presentations I have developed excellent public speaking skills.

Finally I am a passionate dancer and cyclist. It is my strong belief that only a happy and balanced lifestyle can ensure excellence at work and a positive outlook when stress builds up and deadlines loom.

EDUCATION

2011 Master of Design (with distinction) at Massey University Wellington

2004/7 Bachelor of Design at Massey University Wellington completed with first class honours, graduated as a Massey scholar

2003 University Entrance Qualification at Louise Henriette Gymnasium; Oranienburg, Germany

EMPLOYMENT HISTORY

2009/11 Freelancer at ‘HelloClaudia’

2010/11 Contractor at ‘Homegrown Creative’

2010 Tutor at Massey University Wellington, teaching Graphic Design 1, a second year paper with a focus on concept development and the graphic visualisation of ideas

2009 Designer at ‘Malarky Brand and Media’: www.malarky.co.nz

2007/9 Junior designer at ‘Moxie Design Group’: www.moxie.co.nz

2008 Illustration work for Te Papa’s ‘The Colossal Squid Exhibition’

2007 Freelance work for ‘The Church Design’

2007 Comprehensive promotional design campaign for the ‘Young and Hungry’ theatre trust

2007 Speaker at the ‘AGIdeas’ conference in Melbourne representing Massey University Wellington

2006 Layout work for the magazine ‘Off the Menu’

ADDITIONAL INFORMATION

Date of birth: 20/05/1984 German and English: fluent French: intermediate level Spanish: beginner

PERSONAL REFEREES

Jess Molloy (Moxie Design Group senior designer) jess@moxie.co.nz, 04 802 4033, 021 121 7585

Caroll Simcox (Malarky Brand and Media partner) caroll@malarky.co.nz, 04 385 0166

CONTACT DETAILS

0064 (0)21 1429 631 bergsdorf.claudia@gmail.com info@helloclaudia.co.nz www.helloclaudia.co.nz

HELLO.

CORPORATEWORK.CORPORATEWORK.

Over the last four years I have worked on numerous corporate identities and annual reports for clients including Athletics New Zealand,

The Kotare Trust, The New Zealand Metservice, NZBIO and NZQA.

During my time at ‘Moxie Design Group’ in Wellington, NZ, I had major involvement in the concept development and design of the Metservice Annual Report for the year 2007/08. The brief required that the focus of the design concept was the weather and its impact on people and their environments.

Our solution was the use of photography in combination with line-drawings to illustrate certain weather scenarios and peoples reactions to the according weather forecast. The scenarios were based on stories and case studies that had been provided to us by the Metservice team.

The result was a beautiful and intimate document, using matt paper stock and metallic ink for the line art, which powerfully illustrated the importance of weather forecasting to our life. The report got excellent feedback from stake-holders and the printers, who asked to enter it into competitions.

THE METSERVICE Annual Report 2007/081

ANNUAL REPORT 07/08

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KURT VONNEGUT, NOVELIST AND ESSAYIST, 1922–2007

As a country strongly tied to its agricultural heritage, the impact of weather on New Zealand’s primary industries holds repercussions for us all. For farmers on low–lying land, flash floods may mean the difference between viability and a bank account in the red. And any hardship on the farm soon filters to all parts of the economy. But with accurate warning of severe weather events, stock can be moved and potential losses minimised, ensuring a healthier balance sheet – for the farming industry and for the nation.

Providing essential data for MetService weather forecasts are four weather radars stationed at Mt Tamahunga (Warkworth), Outlook Hill (Makara, Wellington), New Plymouth Airport and Rakaia (North Canterbury). Using Doppler technology these radars scan the Earth’s atmosphere to a range of 250 kilometres, locating precipitation and calculating its intensity and motion. From this data our forecasters estimate the form of the precipitation – whether rain, snow or hail – and how it is evolving over time. It is this key information that helps us predict the likelihood of hazardous weather events such as thunderstorms.

In a programme aimed at further improving the accuracy of our weather warnings, MetService is investing $12 million to enhance radar coverage around the country. As of this year, the wind-finding radar at Invercargill has been adapted to switch into Doppler mode

when not tracking weather balloons. A similar dual-purpose radar is now in operation at New Plymouth, providing much-needed coverage for the central North Island. Two dedicated Doppler weather radars will come on stream over the next two years – the first on Hawke’s Bay’s Mahia Peninsula in 2009 and the second in the Bay of Plenty in 2010. Following a successful bid for Government funds in Budget 2008, we are now planning the installation of two additional radars, in Northland and the West Coast. When fully operational, the enhanced radar network will deliver seamless coverage to most of the country and increase our capability to provide highly specific, localised forecasts.

Improving the quality of our aviation observation network is the objective of another MetService investment programme. At a cost of $1.5 million, we are upgrading observation equipment at 24 airports and installing automated weather stations at six aerodromes. The automated stations measure temperature, wind speed and direction, rainfall, humidity, solar radiation and pressure, and will eliminate the need for costly manual observation. In particular, the upgrade will increase the robustness of data collected at key sites overnight and in the early morning, periods most critical to aviation forecasting.

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IDEAS INTO ACTION Identity and Layout

'Moxie Design Group' in partnership with the Ministry for the Environment was planning to host a workshop for the World Environment Day 2008. The brief was to design an identity for the event as well as a document to be sent out to city councils.

In partnership with another illustrator/designer we created a complex coat of arms for the project, which was aimed to inform city councils about sustainable leadership. The secondary light bulb appearance of the image related to the title of the project: ‘Ideas into Action’. Despite the complexity of the image, the identity holds itself well and could have been easily applied to posters and banners.

The typographic treatment of the document aimed to be clean and tidy. Graphic elements like the windmills (left) were meant to tie the inside pages back to the overall identity of the project.

NZBIO brochures

NEW ZEALAND DELEGATION TO AUSBIOTECH 2009

GOLDPARTNERS

'NZ BIO' promotes bio events and research in New Zealand. At 'Malarky Brand and Media' we looked after all of their print documents.

Despite the fact that 'NZ BIO' has very rigid brand and colour guidelines (established before we took them on as a client) we usually managed to create documents for them that looked sharp and professional.

CONFERENCE 201121-23 March 2011 SKYCITY Convention CentreAuckland, New Zealand

CONFERENCE HANDBOOK

CONFERENCE

2011 New Zealand’s Premier Bio Event

ENABLING SUCCESSFUL BIO ENTERPRISE

PLATINUM SPONSOR

SILVER SPONSOR

CONFERENCE 201121-23 March 2011 SKYCITY Convention CentreAuckland, New Zealand

CONFERENCE HANDBOOK

CONFERENCE

2011 New Zealand’s Premier Bio Event

ENABLING SUCCESSFUL BIO ENTERPRISE

PLATINUM SPONSOR

SILVER SPONSOR

My grandmother in Germany commissioned me to design an invitation for her 80th birthday.

Christa Bergsdorf is an extrodinary woman and has seen a great deal in her time. She lived through WWII, the Cold War and remarkably was one of few female East-German rally drivers.

To honour her life I wanted to create a card that functions as an autobiography at the same time. Using old photographs and a race track in the shape of the number 80 I crafted this foldout invitation.

80 YEARS OF GREATNESS Invitation

HOME

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CHALLENGE ANALYSE STRATEGISEKotare Trust is an Incorporated Charitable Trust which organises workshop programmes and develops community research on social change issues.

Our Trustees have backgrounds in social change activism, adult education, unemployed rights, womens issues, Te Tiriti issues, community development, union building and environmental perspectives.

The Kotare VisionKotare is a Charitable Trust established in 1996 by a wide range of people involved in community, church, youth, union, local economic development and adult education. This group has since broadened to include people from Te Tiriti and environmental activism backgrounds. Kotare was founded in the belief that people from all sectors need to be inspired and supported to develop and sustain their organisations working for justice and positive social change. We saw a need for the potential of flaxroots/grassroots people and communities to be fostered, supported, sharpened and realised. Our initial years of experience has taught us that this potential needs to be realised and encouraged outside of conventional institutions within an independent and creative environment.

The Kotare Trust believes that for real change to be effective, solutions to poverty, inequity and injustice must come from the people who are most directly affected. Our educators have learned that respecting culture and developing analysis, organising and leadership skills are fundamental requirements for successful community development in all its forms.

Our educators and researchers are trained by the Trust and in addition to many years experiences in the fields of expertise, they are constantly challenged to reflect on their practice and maintain the principles of popular and radical adult education.

SUPPORT INSPIRE AND STRENGTHEN EACH OTHER FOR JUSTICE

If knowledge can create problems, it is not through ignorance that we can solve them.

Isaac Asimov (1920 - 1992)

Black Hat Chefs

Black Hat Chefs

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Wellington is a bustling hub for small businesses. During my time as a contractor I have helped multiple small companies to establish an identity for themselves.

‘Black Hat Chefs’ is a catering service who were in need of a logo that represented sophistication and simplicity. The client was extremely happy with the solution.

‘Wellpet’ was a Job handed to me by ‘Eden Design’. They needed a mark for a large veterinary practice that had to be friendly, show a variety of animals and also still retain the idea of professional care. The mark had a very tight deadline and was created within less than a day from initial concepts to completion.

‘Kotare Trust’ was a pro-bono job, which also included the design of a website. The logo had to include the Kotare bird and be bold and friendly.

‘Kiwicar’ was a large job including the design of a logo, website and collateral. The owner of the business wanted to look distinctly different and friendlier than other car brokers. He also insisted on the inclusion of the kiwi bird.

‘Candle Couture’ sells boutique candles and asked for an identity that reflects the up-market value of the product and can also serve a decorative function. The client used the logo extensively in the signage around the store.

‘Susan Whisker’ is a Wellington jewellery designer and was in need of an extensive brand for her business. Susan also asked for several multi-cultural characters and the design of a cat, which was then further developed into a pendant and design element.

'Bergsdorf Rechtsanwälte' are a German lawfirm. They wanted an abstract logo that speaks of their ability to bring a variety of multi-skilled staff together in order to solve the client's problems.

IDENTITIES Logo Design

Pantone 412 C

100%60%

20% text 10%

Text 90%

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ILLUSTRATION WORK.ILLUSTRATION WORK.

This section displays a variety of illustration-based work. Often I am asked to create illustration work for corporate clients, in other

instances more traditional illustrations have been required.

This one-year research project was focused on visual narratives and how specific themes like death, nature and time in crossover children’s literature can be enhanced through illustrative methods and techniques.

The visual component of the thesis was a 6 metre long continuous illustration which was exhibited at the ‘This Way Up’ 2011 Design Masters Exhibition in Wellington.

MASTER OF DESIGN THESIS 2011 Illustration

Pretty Sweet Things is a new blog, that publishes regular posts on topics such as craft, cooking, dining, music to name a few.

I was asked to illustrate a selection of headers for the website. In co-operation with another designer/ illustrator I conceptualised and executed the headers, making use of analogue and digital media. The overall tone was lighthearted and funny, reflecting the cheeky and experimental nature of the blog.

To view the website take a look at: www.prettysweetthings.com

PRETTY SWEET THINGS Website Headers

Career Services is a Crown entity dedicated to help New Zealanders achieve their dream career. Their brief was to design an illustrated Christmas card with emphasis on the holiday season. They also wanted to explore different postage possibilities and formats and try to keep the material cost to a minimum. The difficulty here was that budget and time were very limited.

The final product was a self-closing card, which also functions as an envelope through a tab.

For the illustration the client was offered a few options, and they decided chose a collage style, using photography and paint-textures. This style looks beautiful and is quickly achieved.

The scene depicts a New Zealand family at a picnic on the wharf, the colours are summery and elements in the picture (like the Pohutukawa flower) hint at Christmas without being to culturally exclusive.

The client was happy and the card was well received with Career Services staff and customers.

CAREER SERVICES CHRISTMAS CARD Illustration and Collage

BIOPAINTS Illustration for Advertising

‘Biopaints’ is a New Zealand-based company that specialises in 100% natural house paints.

Inspired by Art Nouveau pieces ‘Moxie Design Group’ developed an emotive advertising concept of a woman emaerging from the foliage, embracing nature. This image was first drawn and then vectorised. i added a watercolour paint-texture in the background to soften the image and enhance the idea of nature and freedom.

PERSONALWORK.PERSONALWORK.

The work featured in this section is a combination of personal illustration and graphic design projects. Most of these stem from

my two visual communication degrees.

The Massey University ICD Department approached me and three other students to plan, design and present a multimedia presentation for the AGIdeas international design conference in Melbourne 2007. We were given four months to complete this brief.

The final presentation was a 6 minute long show reel, which visualised how Massey designers are influenced by Wellington as an inspirational environment. To complete this brief, our team did extensive research into the history of Massey University and Wellington. We filmed hours of footage, documenting practices on campus as well as the Wellington creative community.

We juxtaposed student work with photography and the collected footage, using local music as a key element to give the reel structure, mood and pace. A key stylistic and structural element was the Wellington map, which was animated as a motion-graphics piece.

After the completion we presented the reel in Melbourne as part of a speech about the department in front of a large audience of design students and industry professionals.

AGIDEAS PRESENTATION Art Direction and Editing

The brief asked for a promotional foldout poster to motivate academics to attend the 24th congress of reading and to volunteer in the global battle against illiteracy.

This is a topic, which will easily be overlooked or brushed off. I decided to take a slightly provocative approach with this project by suggesting the disadvantages, which illiteracy brings to the individual.

The colours are very bright and can’t be overlooked and the poster will have impact when hung up. The backside contains additional information for the event.

READING CONGRESS Awareness Poster

The Kiwi Diary is an annual calendar, which can be purchased in book stores and boutique cafes around New Zealand. Its aim is to feature New Zealand artists and share experiences, recipes and wisdoms. The diary is also dedicated to encourage a sustainable lifestyle and provides useful information and tips for the average Kiwi household. I have been involved with the diary for several years and contribute free layout work and illustrations.

This spread features some of the design work I have contributed and a selection of 'Mullet Man' zodiacs which I illustrated to lighten up the horoscope pages included in the diary.

THE KIWI DIARY Annual Calendar

The brief was to promote the event Communication Week NZ to a New Zealand audience. Communication Week hosts discussions based on questions collected from the general public prior to the event.

The design aesthetic was inspired by the questions used to host the event. Through a variety of media (posters, brochures, installations) the questions were presented to the audience in sometimes provocative, sometimes startling situation.

The promotion was designed to act as a teaser campaign and aimed to start conversation on the spot. Interactive components such as stickers and the option to text a reply to a web blog were also part of the project.

?”“WHY

TALK TO

WEEK 2008CONVERSATION

www.conversationweek.co.nzTO FIND OUT WHEN AND WHERE VISIT

When was the last time you’ve had a great conversation? One that you will carry with you for hours after

it ended, a conversation that has taught you something and made you laugh at the same time. Well here’s

your chance. During CONVERSATION WEEK free public discussions will be hosted in local venues. Topics

are based on questions collected from the public. A mediator will be present to ensure everybody gets a say.

DRINKS AND NIBBLES PROVIDED!

CONVERSATION WEEK

JULY 14 -19TH 2008IN SELECTED VENUES

HOPE BROTHERS // PARAMOUNT CINEMA // EMBASSY CINEMA // TE PAPA // SOUTHERN

CROSS BAR // WELLINGTON TOWN HALL // WELLINGTON CENTRAL LIBRARY // MGHTY

MIGHTY // PLUM CAFE ON CUBA // J.J. MURPHY’S // BATS THEATRE // VICTORIA

UNIVERSITY SCHOOL OF PHILOSOPHY

CONVERSATIONS WILL BE FACILITATED BY GUEST MEDIATORS

JEMAINE CLEMENT // TAIKA WAITITI // GERHARD SCHRÖDER // KERRY PRENDERGAST

SCRIBE // RACHEL HUNTER // TWINSET // BILL AND BEN // CORI GONZALEZ // URS

SIGNER // HON DR MICHEAL CULLEN // STEVE LOGAN // FRED DAGG // BROOKE FRASER

JASON GUNN // GREG MURPHY

“WHY

AS MUCH AS THEY DO? WHY IS

THIS HEAVY DRINKINGCULTURE

ENGRAINED?”SO

• 17TH OF JULY 3PM SOUTHERN CROSS BAR

• MEDIATORS BILL AND BEN

DO MOSTNEW ZEALANDERS

Anonymous Wellington

“WHY DO YOUNG NEW ZEALANDERS DRINK AS MUCH AS THEY DO? WHY IS THIS HEAVY DRINKING CULTURE SO ENGRAINED?”

A conversation held on the 17th of July; 3.00pm at the SOUTHERN CROSS BAR

Name

Address

Anonymous Wellington

FREEPOSTAGE

WEEK 2008CONVERSATION

POVERTYMURDER

STARVATIONGENOCIDE

DRAUGHTSEXPLOITATION

DEASEASEAIDS“WHAT THE HELL IS GOING ON IN AFRICA?”

A conversation held on the 13th of July; 5.00pm at TOWN HALL

Name

Address

Micheal Barron Wellington

FREEPOSTAGE

WEEK 2008CONVERSATION

CONVERSATION WEEK Major Project