Upload
nick-iozzo
View
422
Download
1
Tags:
Embed Size (px)
DESCRIPTION
An ideation technique for translating a business strategy into product requirements. The technique is based on nearly 20 years of refinement based on use within 50 different companies and 100's of projects across retail, travel, manufacturing, pharma, and high tech. This presentation focuses on a technique that can be used by any organization regardless of their software development process. If the organization is trying to move to lean or agile, then this technique can be used to jump start the first presentation. This technique is also practical. In the ideal world, you can start from a green field of exploring user needs and different product hypothesis. In the real world, your product has a defined strategy and mandate on what should happen by when.
Citation preview
CLASS IdeationTechnique to bring lean UX to the
Enterprise
Lean Virtuous Cycle
?
11/5/14 2© 2014 Humansize LLC
Multiple studies over 50 years talking about why brainstorming does not work
Root cause, “Do not criticize”
Brainstorming does not work
11/5/14 3© 2014 Humansize LLC
Origins of this technique
11/5/14 4© 2014 Humansize LLC
Preparation Persona’s ready
Feature List
Not to be shared, map features to needs
11/5/14 5© 2014 Humansize LLC
The Equipment
http://bit.do/ClassIdeation
11/5/14 6© 2014 Humansize LLC
The Environment
11/5/14 7© 2014 Humansize LLC
The Players • Max 8 (Plus you)• Cover
o Executive sponsoro Technicalo Business/producto Design
11/5/14 8© 2014 Humansize LLC
The Session• Intro’s
• Homework
• Review Feature List
• Review Persona’s
• Ground Rules
• Feature Exploration
• Review
11/5/14 9© 2014 Humansize LLC
The Ground rules
11/5/14 10© 2014 Humansize LLC
Use the right color stickies
11/5/14 11© 2014 Humansize LLC
• Yellow—Feature, requirement, or step in a user flow
• Blue—Design note, issue, or follow-up
• Green—Technology note, issue, or follow-up
• Red—Business note, issue, or follow-up
Write your own notes
11/5/14 12© 2014 Humansize LLC
Write clear notes
11/5/14 13© 2014 Humansize LLC
Stay at same level of detail
11/5/14 14© 2014 Humansize LLC
Work toward consensus
11/5/14 15© 2014 Humansize LLC
Focus on the panel, not your devices
11/5/14 16© 2014 Humansize LLC
It’s OK to say “I agree”
11/5/14 17© 2014 Humansize LLC
Feature Exploration
11/5/14 18© 2014 Humansize LLC
Review, Review, Review• Whenever the
momentums slows
• Before changing topics
• At the end of the day
11/5/14 19© 2014 Humansize LLC
Output: Product HypothesisA testable statement distilled from the entire CLASS ideation process.
11/5/14 20© 2014 Humansize LLC
Output: User stories
11/5/14 21© 2014 Humansize LLC
Output: Feature Matrix
11/5/14 22© 2014 Humansize LLC
Next steps
11/5/14 23© 2014 Humansize LLC
Sprint planning
11/5/14 24© 2014 Humansize LLC
PM: Plan tests
Sprint 1
Sprint 2
Sprint n
UX: Gauntlet
Dev: spikes
Validation activity
Example validation tests
11/5/14 25© 2014 Humansize LLC
• Contextual Assessment: Contextual Inquiry + Usability assessment
• SEM to wrapper site
• Usertesting.com after every sprint
• Opt in beta with life site intercepts
A/B tests
Pick the winner
Usability tests
Gauge usability
Survey’s
Feature Rank
Focus Groups
Get ideas
Quant
Att
itu
des
Beh
avi
ors
Qual