Clarice Technologies - Animation: Entertainment, Art and Experience

Snehal Ghag UX Designer November 2012

AnimationEntertainment Art Experience

Snehal Ghag November 2012

AnimationArt and Experience

Animation film design has three significant stages: pre- production, production and post- production.

In this article, I would like to share my experiences and insights on the pre-production of 3D animation film process.

Process

Pre-production Production Post- Production

Animation Film Production

Research Design Colour ModellingT exturing Compositing

Data collection

Image collection

Creating library

Story Boarding

Set Designing

Character Designing

Colour Concept

Colour key

Character Modelling

Set Modelling

Character Texture

Set Texture

Lighting

Rendering

Editing


Pre-production is an important part of the Animation film making, in which research and conceptualization are involved. Animation welcomes pre- production design to contribute to the development of an innovative Animation Film technique.

ColourConcept

ReferenceImage

Research


Pre- production team follows their own bespoke conceptualization supported by the director of film and creative leads. Storyboard artist attends a stimulating visualization alongside the set design and the color concept with the Assistant Director to investigate the look and feel of the film.

Design


On each stage pre- production artist is guided by one or more creative heads and additional specialist advisors.

Colour


The artist who is drawing for 3D sets needs to study of perspective quite detail, as each drawing turns into 3D model. In this stage the artist needs to design a Layout referance sheet (LRS) to give more details. This process of pre-planning is very important as it save time and money.

Modelling


Animation gives emphasis to development of auteur- artist- designer and filmmaker in relation to the information and entertainment. The process of pre-production helps production and post-production to improve film craft.

Texturing


Animation deals with making films and moving images within visually sophisticated, innovative and multidisciplinary art and design context; which includes and demands developed skills and expertise.

Compositing


Overall, animation is a process of experimental practice and continues efforts to achieve the desired infotainment.

2D drawing

Final Rendering

Conclusion