CHANGES MADE TO MY ALBUM COVER:

After asking people confirmative of my target audience, to review the

album cover I made, I was able to gain a substantial

amount of audience feedback enabling me to

change and alter my album cover in ways in

which would appear more preferably for my target

audience. These changes will ensure

the ultimate success of my product, of which must

be appealing for my target audience if I wish to gain their attraction.

The majority of the changes were made by

adding additional features and layers to the

document on abode Photoshop, which is

shown below.

CUSTOMER ADUEINCE FEEDBACK LEADING TO CHANGES MADE:

1. Reviewee one: “ I really liked this product. Its definitely eye catching and would appeal to people my age! I like the fact that the cool kids is in red and therefore distinctive. Altogether though I really love this album cover!”

2. Reviewee two: “ This album cover is really nice! I love it! However, I think the red writing on cool kids Is good but you should add more colour to the album, as I feel the rest of it is just too black and white which could be a bit boring, and not very eye-catching, so maybe add a few features that increase the interest so its not so black and white?

3. Reviewee three “ This is a really good album cover. I really like the main image, however I feel more colour could be added to the entire album cover, as its quite black and white which doesn't appeal to me, and possibly not other people my age.”

4. Reviewee four “This album cover is really good and eye-catching. I think the placing of the words is really good, however maybe add more of a background layer- this way its not just the writing and image, but there could be colour and a background style, just to make the album look more advanced and complex which looks more professional and interesting, as right now it looks quite mundane and ordinary, so add a few more features?!”

Original Design:This is the original album cover I produced. After showing people of my target audience, I gathered a large amount of audience feedback, suggesting improvements that could be made (see previous slide above). The strongest suggestion, was that this album cover is too black and white and therefore could be too conformative of the rock genre, or just boring, which is not very conformative of Indie pop genres of which are more joyful. For this reason I made some changes of which are displayed below.

Revised Design:After reading and gaining feedback from my customer feedback, I decided that I should add some conventions to my album cover that made it appear more interesting and stand out more. This was strongly suggested in my customer feedback with concerns over the boring appearance of the above first draft, of which was too black and white which is a colour scheme less conformative of the indie pop genre. For this reason I used Photoshop to add both scan lines ( a arrangement of vertical lines created on Photoshop) on the background of the album cover and also a colour split of green, red and blue of which added a more interesting ‘happy’ colour scheme more conformative of the indie pop genre and also gave the vintage video feel to my album cover, vintage being a feature very much conformative of modern indie pop genres.

Two features I added to my revised version of the album cover, of which was an attempt to add a more vibrant colour scheme and interesting appearance to my album cover was the inclusion of scan lines. These lines are present in old videos, when the picture is changing are therefore associated with vintage products. Because of the similarities ade with both the indie pop genre and vintage material, I decided this would not only be an interesting background layer (indicated by reviewee four) but also would make my product appear more vintage further enhancing the indie pop genre. To make this, I created scan lines (vertical lines) and added them as a background layer on Photoshop. In addition to add more colour, I added green, blue and red colour split. This again is a feature associated wit the old videos, and vintage and therefore further increased the indie pop genre. After reviewing this with the audience of my target group, reviews seemed more positive and expressed appleaseale with these changes.

In the revised version of my album cover, there are several conventions of which I changed to improve it. These included, the inclusion of scan lines again. This is important not only because it is further conformative of my indie pop genre, but also because it ensures that the front and back cover of my album are in synch and contain the same features. In addition to this, I also included a red, blue and green colour split, however more moderately presented this time. This enabled the album cover to look more interesting and ‘up beat’ further conrformative of the indie pop genre.