Cards for discovery in 5 mins

Cards for discovery in 5 minutes!Emily Heath @gradualist

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Cross-product journeys

A single currency for cross-product journeys

Pick a card, any card

A card is a piece of portable, snackable

micro-content presented in a consistent and

recognisable format.

Hakonart’s lunchbox design available on zazzle.co.uk. Other lunch boxes and designs are available.

http://zazzle.co.uk/

The Mona Lisa lunchbox

Hakonart’s lunchbox design available on zazzle.co.uk. Other lunch boxes and designs are available.

FamiliarPortableSnackabl

e

http://zazzle.co.uk/

1. Familiari

ty

Footnote (*these psychologists!):

Halberstadt, J., Pecher, D., Zeelenberg, R., Ip Wai, L. and Winkielman, Piotr. (2013)

Two faces of attractiveness : making beauty in averageness appear and reverse.

Psychological Science, Volume 24 (Number 11). pp. 2343-2346. ISSN 0956-7976

Who’s the prettiest?

Beauty-is-averageness

Cognitive fluency

Try it for yourself on http://facelab.org/

http://facelab.org/


e

2.Portability


e

portable |ˈpɔːtəb(ə)l| adjectiveable to be easily carried or moved, especially because being of a lighter and smaller version than usual: a portable television.

Card architecture:a) the most useful bits

of one thing

Card architecture:b) the mash up of many

things

Card architecture:c) the card as micro

content

portable |ˈpɔːtəb(ə)l| adjective

• Computing (of software) able to be transferred from one machine or system to another. portable versions of IBM's Systems Network Architecture technology.

The journey of a card

3. Snackabili

ty


e

Image: loveyourlocalmarket.org.u

k


e

E.g. Twitter video player, soundcloud, Yummly


e

lanyrd.com/2015/euroia/sdtbhf/

Thanks!

Emily Heath@gradualist

Design

Cards for discovery in 5 mins