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At the end of the assessment phase of a 5 phase wayfinding project, Axia submitted an Assessment Report that summarized preliminary survey findings, stakeholder interviews, collaborative team meetings and recommendations for the program development. Axia is an award-winning visual communications company specializing in wayfinding, branding and advertising for city, corporate and retail markets. Axia provides solutions to move people forward, companies upward and communities onward. Here, great ideas take flight. At Axia, we believe there is no such thing as a bad idea, just another step toward a winning solution. We encourage our Clients to participate in the design process because their input is based on insight and passion. Our motto is simple. “Provide the best creative solutions for the best clients for the best results– and have fun doing it”. Axia Creative, formerly known as Mayfield Creative, is located in West Palm Beach, Florida with a client base that covers the entire US, parts of Canada and over 19 Caribbean territories. Todd Mayfield is the President and cofounder of Axia Creative. He has over 29 years of wayfinding, brand development, advertising and print graphics experience. He is also an accomplished fine artist and illustrator. Todd has earned numerous awards for design excellence and profound respect among his peers. His work has been featured in various industry magazines and books such as Print, Signs of the Times and American Corporate Identity. Currently, his company has a loyal client base from California to the Caribbean and parts of Canada. AXIACREATIVE.COM
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Town of Canmore, AlbertaWayfinding Program
Planning Summary
September 2013
DRAFT
C R E A T I V E
Axia Creativeaxiac.com 561.282.6205
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 2
C R E A T I V E
Axia Creative | axiac.com | 561.282.6205
CONTENTS
Overview
Preface 3
Objectives 3
Symbol Glossary 4
Project Timeline 5
Project Area Assessment
Existing Devices 6 - 9
Gateways, Arrivals & Decision Points 10
Ingress Vehicular Routes 11
Pedestrian Routes 12
Destinations 13
Stakeholder Interviews 14 - 17
Proposed Wayfinding System
Wayfinding Message Hierarchy 18
General Recommendations 19 - 22
Design Criteria 23 - 24
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 3
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Axia Creative | axiac.com | 561.282.6205
establish aesthetic features that celebrate Canmore’s social,
cultural and economic health of the community.
Pedestrian guides, information kiosks and trailblazers will improve
the town wide bicycle and pedestrian route system and decrease
vehicular use.
A clean and well-maintained wayfinding system in economic
centers tells visitors they are in a thriving and safe community. It
attracts new businesses and encourages residents to congregate
there.
The new Canmore brand has been used in print and digital
media to strategically market the community. Tourism Canmore
Kananaskis (TCK) has made effective strides in this effort.
Wayfinding and other visual communications in the Canmore
environment will help promote the brand and generate a positive
sense of place for visitors. It will also strengthen community pride
in its residents.
A successful system will tie parts of the community together and
serve as a visual catalyst to create the perception that Canmore
is a well-packaged and organized destination. It will contribute
to making Canmore a better place. By enhancing the aesthetic
perception of the environment, the overall experience visitors and
residents have of Canmore will improve.
Another objective is to build a system that is not only designed
well, but designed responsibly. This requires the use of
replenishable and recyclable materials. Where possible,
components of the system will incorporate green methodology.
This in itself will generate community pride and result in great PR
for Canmore.
OVERVIEW
This document represents Axia Creative’s summary of the site
assessment and planning tasks which precedes and will influence
the creative process.
Preface
On June 17th, 2013, Todd Mayfield from Axia Creative visited
Canmore to begin the official site assessment and project kick-off
for Canmore’s wayfinding initiative.
After meeting with the team and discussing the objectives of the
visit, a tour of the project area was conducted. Conditions were
observed and preliminary photos were taken.
On Tuesday and Wednesday, eight stakeholders were interviewed.
Each interview generated valuable information and insight that will
be considered in the development of the program.
All day Thursday and Friday morning, Todd explored Canmore
and neighboring areas. During this time, an extensive photo
inventory was conducted using a digital camera with geo-tagging
technology. The photo series were uploaded to a Picasa map for
reference.
On Friday afternoon, the team met for a site visit recap and further
discussions on the wayfinding objectives.
Objectives
The Canmore wayfinding program is an initiative that supports the
goals set forth in the Town of Canmore Strategic Plan. In addition
to its primary goal of improving visitor navigation through Canmore
and to its destinations, especially to the Town Centre, it will help
Furthermore, the goal is to develop a system that is expandable
and easily maintained. At the end of the implementation phase,
existing Design Intent documents provided by Axia will be
combined with as-built drawings and product maintenance
information provided by the fabricator. This combined document
will become a program manual for system maintenance and future
additions.
Canmore belongs to its citizens. It is important to gain public
consensus along the way. Although it is impossible to make
everyone happy and to meet all personal expectations, Axia, in
partnership with the Canmore wayfinding team will make efforts to
involve the public in the early stages of the design phase. This will
be facilitated, in part, during a public concept presentation prior to
final design development.
At Axia, we are committed to maintain the highest design
standards possible, always listen with both ears, employ intelligent
rationale and take a methodical approach to developing solutions
that make sense and not just make our portfolio look good.
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 4
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Axia Creative | axiac.com | 561.282.6205
SYMBOL GLOSSARY
Art (Decorative) - Sculptures, murals and architecture in the environment
Banner - Hanging fabric graphics, usually from street light standards
Conditional - displays information about the status of an event, activity or venue
Display - Wall-mounted or free-standing promotional graphics
Exhibit (Interpretive) Tells a story about a place, object or event, often with graphics
Flag - Typically used to display a city, state or country identification symbol
Flag Pole - Used to display a flag or pennant.
Gateway - Marks arrivals to counties, provinces, states, cities, towns and districts
Highway Sign - managed by the USDOT (US) or Alberta Transportation (Canada)
Identity - Identifies an area, facility or event.
Kiosk - Free standing structure provides visitor information
LED - Electronic message sign
Area Map - displayed within a kiosk or as a stand-alone orientation device
Notice - Communicates a notice of information.
Outdoor Billboard - Large advertising devices placed alongside streets and highways
Pedestrian Guide - Provides guidance for pedestrians to places within walking distance
Regulatory - intended to control or prohibit behavior or an action
Street Sign - Identifies roads and streets at route intersections
Structure - Used as a landmark, device support or environmental accent
Trailblazer - Used to mark specific vehicular, bike or pedestrian paths
Vehicular Guide - Provides route navigation for vehicular traffic
Warning - Provides cautionary messages that promote awareness
Existing Sign to be removed or demolished.
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Device Types
Wayfinding sign systems vary in size and complexity. Depending on a
community’s density and geographical size, a wayfinding sign system can
be as simple as a few guide signs on Main Street or as complicated as a
comprehensive program with landscaped gateways, district demarcations,
several levels of vehicular and pedestrian guide signs, kiosks, directories,
interpretive signs and trailblazers. Each unique program incorporates a
combination of device types that are customized to perform within a specific
environment.
A successful wayfinding system includes seven basic function classifications that
are communicated through strategically placed devices:
1. Promotion
2. Orientation
3. Guidance
4. Identification
5. Information
6. Regulation
7. Enhancement
Each of these classification groups include several definitive device types. We
have developed a device type designation format that is used in this summary
and will be used in future project documents.
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 5
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Axia Creative | axiac.com | 561.282.6205
PROJECT TIMELINE
PHASE/TASK AUG SEP OCT NOV DEC JAN FEB MAR
Phase 1A-Project Area Analysis
Planning & Research
Review previous plans and studies
Review applicable regulations
Collect and study brand assets
Interview stakeholders
Site assessment
Identify arrival points & destinations
Identify decision points
Identify traffic flow
Photo existing conditions
Evaluate & recommend web-based media
Strategy
Develop preliminary system framework
Establish sign types & devices
Establish design criteria
Create online collaborative map
Create project website
Planning Summary
Phase 1B-Wayfinding System Design
Concept Generation
Define messaging concepts
Identify potential device locations
Concept draft
Public presentation
Concept/presentation Summary
Provide probable costs
Design Development
Design Summary (on-site meeting)
Interface with transportation official
Mock-up specifications/production
Mock-up on-site review
Refinements
Phase 1C-Tender Documentation Preparation
Bid Documents DRAFT
Bid Documents BID READY
Production Art
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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 6
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Axia Creative | axiac.com | 561.282.6205
PROJECT AREA ASSESSMENT: Existing Devices
Primary Highway Guide SignsLocated on the Transcanada Highway into Canmore.
H
Primary Gateways Located on the Transcanada Highway at the Northwest and Southeast entries into Canmore.
G
Secondary Gateways Located on routes after exiting the highway before a visitor enters the Town Centre.
G
Vehicular Guide Signs Located at key decision points throughout Canmore and its communities.
V
Metal KiosksLocated in the Town Centre.
K
Town Centre Maps Located on metal Town Centre kiosks.
K
Brochure DispensersLocated on metal Town Centre kiosks under Town Centre maps.
K
Wood KiosksLocated at public parks and community recreation areas.
K
Bike Service KioskLocated in two locations in the Town Centre.
K
Tourist SignsLocated on routes to featured resort and tourist destinations.
H
Older Vehicular Guide SignsLocated on the Transcanada Highway at the Northwest and Southeast entries into Canmore.
V
Secondary Highway Guide Signs with Multiple PanelsLocated on the Transcanada Highway at the Northwest and Southeast entries into Canmore.
H
Older Vehicular Guide Signs Branded with an older town logo, marking routes to municipal destinations.
V
Secondary Highway Guide SignsLocated on internal routes off of the Transcanadian Highway.
H
Town Centre IntersectionLocated on Railway Avenue after Elevation Place just before entering the Town Centre.
G
Service SignsLocated on secondary gateways.
G
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 7
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Axia Creative | axiac.com | 561.282.6205
PROJECT AREA ASSESSMENT: Existing Devices
Pedestrian Guide SignLocated throughout the Town Centre.
P
Pedestrian Guide SignLocated on walking/biking trails at key decision points.
P
Primary Gateways Located on the Transcanada Highway at the Northwest and Southeast entries into Canmore.
V
Vehicular Guide Sign Guides visitors to the Town Centre.
V
Vehicular Guide Sign Guides visitors to parking areas.
V
Vehicular Guide Sign Old version. Guides visitors to parking areas.
V
Vehicular Guide SignTo parking areas and boat launch.
V
Vehicular Guide SignDirects vehicular traffic to hospital. Combined with pedestrian guide to washrooms.
V
Vehicular Guide SignDirects vehicular traffic to the Nordic Centre.
V
Vehicular Guide Sign Guides visitors to Spray Lakes.
V
BannersVinyl street banners hung throughout Canmore.
B
Vehicular Guide SignsIconic, highway type directionals.
V
Vehicular Guide SignGuiding visitors to the Town Centre area.
V
Vehicular Guide SignDirects vehicular traffic to the information centre.
V
Vehicular Guide SignsDirects vehicular traffic to golf course.
V
Outdoor BillboardPromotional display for Canmore Kananaskis.
O
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 8
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Axia Creative | axiac.com | 561.282.6205
PROJECT AREA ASSESSMENT: Existing Devices
RegulatoryAccessible parking restriction.
R
RegulatoryLocated at boat launch.
R
RegulatoryLocated on restricted street curbs.
R
RegulatoryLocated at off-leash dog park.
R
RegulatoryLocated at dog park.
R
RegulatoryLocated at campground.
R
RegulatoryTemporary signs used for events.
R
RegulatoryTemporary signs used for events.
R
Regulatory (Barricade)Street bollards used to restrict vehicular traffic.
R
RegulatoryOff-leash dog park and Quarry Lake.
R
RegulatoryLocated at campgrounds.
R
RegulatoryLocated at off-leash dog park.
R
RegulatoryLocated at park near river.
R
RegulatoryLocated on barrier gate.
R
RegulatoryLocated at Trail Head.
R
Parking Area IdentityIconic identity sign for public parking area.
ID
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 9
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Axia Creative | axiac.com | 561.282.6205
PROJECT AREA ASSESSMENT: Existing Devices
Public Facility Identity Identifies arrival to golf course.
ID
NoticeNotifying public to bring wood without bark for pest control.
N
Municipal Facility IdentityCivic Centre
Municipal Facility IdentityElevation Place
Municipal Facility IdentityPublic Works
Area MapLocated at trail heads
M
Street IdentitiesLocated on all town streets that are not within resort or private development areas.
ID
Public Facility IdentityIdentifies arrival at public park.
ID
TrailblazerMarking bike routes.
T
Identity/Area MapLocated at the entrance to the Nordic Centre.
ID
Crosswalk IdentityMarking crosswalk areas. Also serves as an alert to vehicular traffic.
ID
Exhibit/Interpretive Interpretive panel with information and graphics.
E
Street Identities Custom street identity signs within resort and private development areas.
ID
Visitor Centre IdentityLocated near the northwest exit off of the Transcanada Highway.
ID
NoticeNotifying public that this is a Block Parent community.
N
Municipal Facility IdentityRecreation Centre
ID
ID
ID
ID
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 10
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Axia Creative | axiac.com | 561.282.6205
N
PROJECT AREA ASSESSMENTGateways, Arrivals & Decision Points
Primary Arrival Routes
Secondary Arrival Routes
Primary Gateways (Highway)
Secondary Gateways (Street)
Tertiary Gateways (Town Centre)
Decision Points
Existing primary gateway location
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 11
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Axia Creative | axiac.com | 561.282.6205
N
PROJECT AREA ASSESSMENTIngress Vehicular Routes
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 12
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Axia Creative | axiac.com | 561.282.6205
N
PROJECT AREA ASSESSMENTPedestrian Routes
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 13
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N
PROJECT AREA ASSESSMENTDestinations
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Town Centre 1Centennial Park 2Millennium Park 3Elevation Place 4Canmore Golf 5Cross Zee Ranch 6Silvertip Golf 7Nordic Centre 8Off-Leash Dog Park 9Quarry Lake 10Scenic Overlook 11Ball Park 12Alpine Club 13Ball Park 14Disc Golf 15Grassi Lake 16Visitor Centre 17Stewart Creek Golf 18Bow Valley Trail 19Three Sisters Parkway 20Riverside Park 21West Canmore Park 22Legacy Trail 23Cougar Creek 24
18
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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 14
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Axia Creative | axiac.com | 561.282.6205
All stakeholders agreed that exit 93 into the Three Sisters
development gives the impression that it is the main entrance into
Canmore. One person suggested that the green highway sign just
before it should be changed to read: “Canmore Scenic Route”.
It was also suggested that at exit 91, signage might convey
something like: “Canmore Industrial”.
All were in agreement that traveling on the Transcanada Highway
from the Northwest, exit 86 is the desired entrance into the Town
Centre. The prominent first stop off of this exit is the Alberta
Information Centre which is the location of the new Canmore
Legacy Trail head. Once visitors enter the parking area, is not
apparent that Canmore can be accessed through the Southern
point of the lot. It was suggested that additional signage may be
needed guiding travelers to Mountain Avenue and to adjoining
routes leading to the Town Centre.
One of the stakeholders stated that traveling from Calgary, to
Canmore/Banff, highway signs do not mention Canmore, instead
include Banff. It was suggested the Alberta Transportation should
be lobbied to add Canmore to more Northwest bound highway
signage on the Transcanada Highway.
Bow Valley Trail / Town Centre Connections
It was stated that there are three main commercial clusters in
Canmore, the Bow Valley Trail business area, Railway Avenue
business area and the Town Centre commercial district also known
as the Town Centre.
A few stakeholders talked about the standing perception by most
visitors that Bow Valley Trail is Canmore’s Main Street and is
perceived as the Town Centre. Many visitors also assume Mountain
STAKEHOLDER INTERVIEWS
On August 13th and 14th, eight key stakeholders were interviewed.
The goal was to collect information, opinions and ideas for
consideration in the development of an effective wayfinding
program for the town of Canmore. Each interview yielded valuable
information that will be digested and considered during the creative
process. Surprisingly, there were few opposing opinions. In fact,
many of the comments were repeated or stood in corroboration
with others.
This summary is a collection of key points drawn from the
interviews. Duplicated information or those that are closely aligned
have been distilled into common points. For this reason, individual
stakeholder names will not be attributed to specific comments.
Transcanada Highway
Most interviewees suggested that some of the messages displayed
on the green guide signs along the Transcanada Highway should
be changed or augmented to strategically guide visitors to specific
routes into Canmore.
Most interviewees shared in the opinion that the “mustache”
rampway (exit 89) should serve as the primary entrance into
Canmore for Northwest-bound traffic. Furthermore, it was stated
that the current design of the “mustache” is not efficient and should
be reconfigured to become a shortened right turn next to the
cougar point development for Northwest bound traffic directly to
the overpass into Canmore. It was suggested that this could free
up the mustache area for an iconic building or the development of
a pedestrian bridge and additional parking to connect pedestrians
into the Town Centre.
Avenue is all there is to Canmore. These instances do not allow
visitors to get a true sense of the Canmore experience. The initial
impression is unimpressive and leads many day travelers to just
travel through without knowing about the actual Town Centre area
or the surrounding amenities.
It was also suggested that since the railway divides the Town
Centre from Bow Valley Trail, improve or add signage along the
street connections to the Town Centre from Bow Valley Trail.
The addition of pedestrian signage along walkways and alleyways
to the Town Centre, food stores, restaurants and shops from
the walkway along Bow Valley Trail was recommended. Another
suggestion was to remove the trails that are parallel to the railway
tracks, but retain the crossing connections. Others feel that the
trails that parallel the railway tracks are widely used by locals and
should remain.
It was suggested to let visitors know that it is a ten-minute walk
from the Bow Valley Commercial area to the Town Centre. This
comment led to the statement that most points within Canmore
are within walking distance and should be promoted as such.
The current state of Bow Valley Trail encourages a “drive-through”
mentality. Vehicular traffic tends to pick up speed and there is
nothing to slow traffic down or to promote awareness of other
Canmore opportunities. Suggestions included adding landscaping,
curbing and visible crosswalk devices.
One idea was to introduce visual elements that plainly mark
pedestrian crosswalks on Bow Valley Trail. Additional crosswalk
signage may not be the answer, nor would speed bumps or new
paving markings have the desired results.
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 15
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along with the signs within the centre are old and unwelcoming.
The opinion is that they diminish the centre’s value as a primary
destination.
Vehicular Guide Signs
It was noted that branding is missing from vehicular guide signs
and that some destinations are not properly represented.
The pervading opinion is that current guide signs are not effective
for several reasons and should be replaced by brand-supportive
signs that make navigation to key destinations more efficient.
It was suggested that the wayfinding system include a device
that promotes special events such as the Triathlon, 24 Hours of
Adrenalin, Highland Games, Folk Fest and others. Directional signs
should accommodate seasonal event messages i.e. street closures
and traffic re-routing.
During peak events, both four-way intersections on Main Street get
congested and backed-up. It was suggested that alternate route
signage be added. Also, signalized pedestrian cross walks would
help to improve traffic flow.
Stronger and more frequent guide signs are needed along the
routes to the Nordic Centre. There is ample highway signage but
internal signage does not provide consistent connectivity. The
same goes for Quarry Lake, Grassy Lakes trail head, and other
hiking/biking trail heads.
In two interviews the fact was mentioned that there are many
weddings during the summer at places such as golf courses and
Quarry Lake. The suggestion was offered to add better guide
signs to these areas.
STAKEHOLDER INTERVIEWS, continued
It was stated that some driving lanes will be narrowed to include
bike lanes.
Gateways
There was a recommendation to remove the primary gateway sign
before the Three Sisters Parkway exit. A new gateway should be
constructed at exit 89.
The primary gateway before exit 86 should be redesigned but
remain located where the existing structure is now.
It was also recommended that both Secondary Canmore gateways
be replaced with new signage and but remain in existing locations.
An idea was floated that Town Centre gateways could be added
to both ends of the Town Centre area. It was suggested that
monumental intersection structures, much like those used in Banff,
could be designed to help establish a grand sense of arrival. These
structures may also serve as supports for signal lights.
It was suggested that large banners or additional dedicated poles
with banners be placed at each gateway area.
Identity Signs
Many thought that Quarry Lake/Off-leash Dog Park should receive
an identity sign at the entrance on Spray Lakes Road.
It was also noted that public parks and recreation areas could
receive standard, branded identity signs.
The condition of the Nordic Centre entry sign was brought up. This
A stakeholder commented on the need to remove signs that no
longer serve a viable purpose or are in dilapidated condition.
Remove any outdated/irrelevant signage such as directions to the
curling rink that is not necessarily a tourist or visitor destination.
It was warned that too may signs can have a negative impact on
an environment and that sign pollution can result in navigational
confusion and missed messaging.
Pedestrian Guide Signs
It was suggested to clearly mark pedestrian routes with guide signs
and area maps, especially from the hotel areas to Bow Valley Trail
crossings and through connectors into the Town Centre.
It was also suggested to add signs that encourage exploration and
guide visitors to areas that are in need of more pedestrian traffic.
Many commented on the need to improve sign to washrooms and
info centres.
Trail Signage
It was noted that the town trail system has been improved but
marking and mapping paths needs improvement.
An idea was offered that trail maps should be clearly identified as
being either provincial or town maintained/unmaintained to better
manage or redirect incoming phone calls. This will also serve as a
liability protection.
It was suggested that trail area maps be designed with the same
character and with the same graphic conventions as all other
Canmore maps. They should include you-are-here indications and
a level-of-difficulty rating.
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 16
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It was agreed that stationary maps should be positioned as “right-
read”, oriented to the viewer’s point of view. Maps would include
you-are-here icons. Printed and online maps would be designed
with the same graphic vernacular. Better printed maps should be
designed and given to hotels for free distribution to visitors.
One idea was that existing kiosks in the Town Centre should be
retrofitted to integrate with the comprehensive wayfinding program.
One interviewee suggested to Include a kiosk between the new
Cougar Creak pedestrian underpass and Bow Valley Trail.
Another suggested installing an information booth / kiosk at the
Nordic Centre to direct people to other trail and biking destinations
throughout Canmore.
We were told that when placing kiosks or upgrading existing ones,
use both sides for information. Do not leave large blank areas.
Include maps, and maybe provide a postable area with cork or
other tackable surface so people can post on them. It was said
that if you don’t provide an area for people to post messages, they
will end up all over poles and message panels anyway.
There was a request that kiosks in park areas should remain as
designed but should receive new brand-supportive maps and
graphics.
Park kiosks should have some information about the location of
dog parks and where they are allowed, where they need to be
leashed and where they can run free.
Parking Areas
It was stated that Canmore doesn’t have a parking problem. It has
a parking signage problem.
STAKEHOLDER INTERVIEWS, continued
It was noted that the “Trexafe” program is being decommissioned.
It was also brought up that Engineering and Planning have been
working on another trail signage system. It was agreed that
this program should be incorporated into the comprehensive
wayfinding system so it can have more consistency and support a
more unified brand.
An idea offered was to Indicate kilometer distance to specific
points. Also include emergency phone numbers.
Information Kiosks & Area Maps
The revamped kiosks in the Town Centre have increased service
awareness. People use them more now that a new map has been
added. The new brochure dispensers have demonstrated an
increase in visitor brochure use. Brochures are showing up in more
visitors hands.
There was a suggestion to create brochures that feature specific
Canmore attributes. Icons can be designed to represent these
features on brochures as well as area maps, signage and a
downloadable Canmore app.
It was requested that additional kiosks be implemented at every
major gathering point, each parking lot, Town Centre gathering
places, key destinations, hotels, visitor centres, etc.
TCK has been planning an interactive kiosk program to be placed
in hotel lobbies. It was agreed that it will be appropriate to work
with the Canmore wayfinding team to coordinate these efforts. It
may be possible to unite available funding for this initiative.
This person went on to say that current parking signs don’t
efficiently guide people to available parking areas. The parking area
identity signs could be redesigned and moved to better locations.
Individual parking lots may need to convey a unique identity to
reinforce a visitor’s memory of where they parked.
It was suggested to include maps at parking areas that identify
neighboring parking opportunities when specific lots are full.
Banners
Most interviewees agree that the current banners are not working.
The opinion is that they are too small and hard to read.
The idea of clustering banners together in groups with the same
design or color scheme to help define an area was offered. This will
unify the perceivable environment.
It was suggested that Town Centre banners should be consistent,
larger and made from better quality material. They should be more
attractive and vibrant. They should bring color to the Town Centre
especially during the winter months.
Misc. Comments
A suggestion was made to design and apply decorative graphics
on the blank back walls of Elevation Place, Sobeys and Canadian
Tire stores. Trees could be planted to help block the large blank
areas.
It was felt that he Information Centre can be difficult to get to.
Guide and identity signage to the centre should be improved. A
second visitor centre could be added at another location.
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 17
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Centre. The area can be a little dead at times. If shops remained
open longer, more pedestrian traffic would be encouraged and
allow visitors to spend more dollars there.
Several of the interviewees were asked it they preferred the name
Downtown, Main Street or Town Centre to represent the retail
heart of Canmore. The vote was split between Downtown and
Town Centre. We also asked if Visitor Centre, Information Centre or
Welcome Centre was preferred. Information Centre was the most
popular.
Special thanks to those who
participated in the stakeholder
interview sessions:
Alasdair Russell
Andrew Nickerson
Don Staple
Sarah Law
Jamie Carpenter
Lisa Guest
Ron Remple
Gary Buxton
STAKEHOLDER INTERVIEWS, continued
One person said that the centre should always have someone
operating it while open. This will enhance personal experience
with a local representative. Live personnel will be able to promote
upcoming events and recommend activities and Canmore
attractions.
The value of QR codes was discussed. One stakeholder believes
they are not used much anymore. It is recommended they not be
incorporated into the Canmore wayfinding system. Instead
display download links to a free Canmore app. This would be more
effective and more frequently used by visitors.
We also learned that the Canmore Kananaskis group has funding
set aside for app development and would be willing to coordinate
the effort with the Canmore wayfinding team. Their organization
would develop the app in concert with the wayfinding initiative.
A statement was made that one of the main differences between
Banff and Canmore is that Canmore is perceived as “free” without
the expense of the parks pass.
It was agreed that removable bollards and signage for event
and closure times be incorporated. It was also agreed that the
Canmore brand should be worked into event signage and bollards
to be more inviting and permanent looking when they are in use.
It was mentioned that the Visitor Centre hours should be open later
to match the times when visitors are out and exploring.
It was also stated that stores and businesses would do well to
stay open a little later in the evenings to attract people to the Town
An idea is the pathway to a solution.A dream is the blueprint for innovation.
Commitment is the fuel that makes the impossible possible.
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 18
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Hwy Vehicular Guides
Web Media
Custom Vehicular Guides
Parki
ng Vehicular Guides
Pede
strian Guides
Destination
PROPOSED WAYFINDNG SYSTEMMessage Hierarchy
The Canmore wayfinding system will follow a basic strategy. In a hierarchal
manner, wayfinding messaging will first lead vehicular traffic from the
Transcanada Highway to Canmore exits. Custom vehicular guide signs will
provide efficient navigation to places where they can park near targeted
destinations. Once on foot, visitors are guided by pedestrian guide signs to key
destinations and services. Information kiosks and/or area maps offer detailed
information and provide orientation within the environment.
Highway Vehicular Guides
Highway vehicular guide signs lead visitors to Canmore.
Their design and message format have been developed to provide consistent connectivity throughout Canada.
While their form may not be altered, it may be possible to request a moderate change to their message.
Web Media
Websites, social media and community apps are usually the first resource people depend on to gain information about a place they plan to visit.
This is a growing trend in delivering wayfinding information.
Custom Vehicular Guides
Vehicular guide signs that occur off the highway, direct visitors to key destinations and to specific points of arrival.
The strategy will be to lead vehicular traffic to parking areas nearest to their desired destination. These signs will be designed with a thematic and consistent look.
Primary Gateways
The primary town gateway signs on the Transcanada Highway welcome visitors to Canmore and announce their arrival.
Two gateways are located at either end of Canmore. They will be redesigned to support the brand and reflect the look and feel of the new wayfinding system.
Secondary Gateways
Secondary gateways announce defined districts within Canmore. They also provide secondary identities to Canmore on alternate or subordinate routes.
Parking Facility
Public parking areas will be marked with iconic signs that are placed where they can be easily seen.
Matching parking guide signs may be required on routes that do not have clear visibility to these identities.
Destination
Destinations and key points of arrival require visible identities.
Their design and placement is determined by the experience or service they provide.
Pedestrian Guides
Once visitors have parked their cars, pedestrian guide signs connect the dots for people on foot to destinations, services and points of interest within a reasonable walking distance.
Pedestrian Guides
After a visitor leaves their primary destination, they usually seek one or more secondary destinations.
Additional pedestrian guide signs mark the path to these support amenities
Where appropriate, universal icons are added for quick comprehension.
Information
Information kiosks or area maps are located in high pedestrian traffic areas or in easily accessible areas where people gather.
Maps become standard graphics that can be used in print and online.
They provide detailed area information.
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North”. The second exit sign’s message further Southeast could be
left unchanged. The third exit sign’s message could be changed to
“Canmore Town Centre”. The fourth exit sign’s message could be
changed to “Canmore Industrial” and the fifth and Southern-most
exit sign’s message could be left unchanged.
Gateways
NW Primary Canmore Gateway on the Transcanada Highway
The primary gateway sign before the exit 86 will be removed.
A new gateway
structure will be built
in it’s place.
We recommend
that it’s form take
on a vertical look.
It will, of course,
include the new
Canmore brandmark, complimented with structural elements that
matches the eventual system character and styling. We will explore
additional elements such as a preceding series of poles with
banners or even kinetic elements to help create a dramatic point of
entry.
SE Primary Canmore Gateway on the Transcanada Highway
The primary gateway sign at exit 93 (at the Southeast entrance
point) will be removed. A new gateway structure will be built to
match the new gateway feature at the Northwest point, only
it will be repositioned at exit 89 that leads into the “mustache”
connector. As proposed for the Northwest primary gateway, a
preceding series of poles with banners or kinetic elements will
be explored for consideration to help establish a grand arrival
experience.
PROPOSED WAYFINDNG SYSTEM: General Recommendations
Based on initial studies, area surveys and interviews with
stakeholders and members of the wayfinding team, plausible
directions in the development of an effective wayfinding system are
becoming apparent.
Prior to developing the wayfinding plan and the preparation of
visual concepts, the following recommendations are provided for
team consideration, comment and adoption.
Exits into Canmore from the Transcanada Highway
We recommend that
messages on green
highway signs be
augmented to better
convey specific and
unique experiences
into each Canmore
entrance. For
example, traveling
Northwest on the Transcanada Highway, change the message on
the first Southeast exit sign at Three Sisters Parkway (exit 93) to:
“Canmore Scenic Route”. The sign at exit 91 could be changed
to “Canmore Industrial”. The sign at exit 89 could be changed to
“Canmore Town Centre”. Because the last exit (86) leads travelers
to parts of Canmore that have no significant destinations, the
message could be changed to simply “Canmore North”.
Traveling Southeast on the Transcanada Highway, there are five
exits into Canmore. Change the message on the first Northwest
exit sign that leads to the Alberta Information Centre to: “Canmore
NW Secondary Canmore Gateway on Bow Valley Trail
The existing
secondary gateway
just beyond the
Alberta Information
Centre on Bow Valley
Trail, will be removed
and replaced in the
same location with a
scaled down version
of the proposed primary gateways. We recommend that all service
icons be grouped together on a second totem-like sign beyond the
gateway.
SE Secondary Canmore Gateway on Bow Valley Trail
Another existing secondary gateway traveling Northwest on Bow
Valley Trail after exit 91, should be removed. We propose that a
new secondary gateway be placed somewhere on the right side of
the long off-ramp before it joins Bow Valley Trail.
Secondary gateways will include vehicular pull-out areas so visitors
can park, get out of their vehicle and take photos next to the sign.
SE Secondary Canmore Gateway on Three Sisters Parkway
We propose the addition of a third secondary gateway be located
on Three Sisters Parkway near Crossbow Place.
Town Centre Gateways
The intersection where Railway Avenue becomes Main Street
just past Elevation Place could become an excellent Town Centre
gateway feature. We propose that custom structural elements
replace the existing signal light poles. These structures could be
positioned on the four corners of the intersection and provide
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 20
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font adopted as a standard highway system font. There are a
number of similar fonts that are deemed acceptable. We will
evaluate the best font to support the brand while providing
appropriate comprehension.
Guide signs should be placed on the right side of the road
between 45 m and 60 m before an intersection or decision point.
The distance from grade to the bottom of the lowest sign panel
should be no less than 2.13 m.
In areas where it is not possible to place a sign on the right side of
the road between 45 m and 60 m, a sign may be placed across a
joining road at the centre of the “T” or on the other side of the road
as long as it is legible and does not create a driving hazard.
Vehicular guide signs that occur within the Town Centre may
receive slight design variation from the rest of the system to help
demarcate the district. However, we do not recommend using
custom Arrow directions on each sign will be determined in the
following order: straight ahead, left turn, right turn. If one directional
listing is followed by a second listing with the same direction, the
listing that is closest in distance will be first in order.
We have developed a basic formula for a proposed modularized
approach for Canmore’s vehicular guide signs. This modular
configuration will allow a fabricator to produce several components
together reducing the unit cost. A sign will only be a large as it’s
message requires. This reduces the amount of sign types within
the vehicular guide sign family. In addition, each sign will be
expandible or retractable in the future.
GENERAL RECOMMENDATIONS, continued
support for the signal
lights and branded
Town Centre gateway
signage. We
understand that this
intersection will likely
become a round-
about. Other visual
elements will be
considered as gateway accents.
Similar structures (perhaps just one or two) would be placed just
before the bridge on Rundle Drive entering the West side of the
Town Centre. Banner clusters would be placed at each secondary
gateway location.
Guide Signs
Vehicular Guide Signs
We recommend that vehicular guide signs display no more than
three listings per sign. If more are really necessary, no more than
five may be included but is discouraged. Each listing should use no
more than two lines. The signs should have dark backgrounds with
white messages. The colors should be at least 70% in contrast
between the background and the message.
Because speed limits in Canmore do not exceed 50 KPH, guide
signs will require 10 cm tall letters.
For maximum legibility, we recommend using mixed case rather
than all caps. The font should be close to the standard Clearview
Vehicular - Parking
We recommend not to include “Parking” as a
directional listing among other messages on
the same sign. Instead, we propose using the
internationally recognized “P” symbol as an
iconic stand-alone panel on it’s own separate
support.
Pedestrian
In areas where there is significant pedestrian
traffic, or where a critical point of decision
must be made, we propose fingerboard
signs mounted onto a free-standing post or
pole. Destination listings would be placed
on the fingerboard signs with a directional
arrow. Walking distance indications (meters)
may be added for signs directing pedestrians
to destinations that require more than a 10
minute walk.
Parking
P
Downtown DOWNTOWN
District Gateway District Guide Sign
Destination Message
Destination Message
Destination Message
EAT | SHOP | PLAY
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Trail & Path Maps
A version of the small map would be placed on bike and hiking
trails and would feature the trail system. We will also address the
“Inspire” idea where regional destinations and experiences are
promoted visually to inform the viewer of opportunities in that area.
Interpretive Panels
Interpretive panels tell a story about a place or event. We will
design templates that can be used as needed.
Website Map
We understand a website map is not to be implemented right
away, but the design of the area maps would be executed with the
online version in mind.
Smartphone App
TCK has been considering the development of a free Canmore
App. They have funding set aside for this initiative but are willing to
join efforts with the Canmore wayfinding team. We have collected
some information at this point but will interface with TCK for further
research and development.
Many of the resources we came across were for large cities who
have built custom wayfinding apps from the ground up. It’s hard
to say how much they paid exactly, but it was implied to be very
GENERAL RECOMMENDATIONS, continued
Trail & Bike Path Guides
Hiking and Biking trails will receive similar guide signs but will be
designed to have minimal visual impact on their surroundings. They
will only occur in places where either a decision point must be
made or as a pivotal kilometer marker. Most will include emergency
information and a small orientation map.
Their form and installation method will designed for remote
locations where it will be difficult or impossible to transport heavy
equipment or tools that can’t be carried in a backpack.
Information Devices
Kiosks
Existing metal kiosk structures in the Town Centre area would
receive added components to bring them into the proposed
wayfinding system design. Additional units will be considered for
the Town Centre and other locations where people congregate
such as the Nordic Centre, Elevation Place, Alberta Information
Centre, etc.
Hotel lobbies would receive scaled down versions of the kiosks or
will be incorporated with interactive terminals being proposed by
TCK.
Existing wood kiosks at parks and outdoor public areas would
receive new maps and graphic panels designed in the same
character.
Area Maps
Smaller maps would be placed along pedestrian routes and
walking paths. Each map will be mounted in right-read positions
for easy area orientation.
expensive ($50k - $100k). Affordable solutions are often not customizable
or are limited. However, we did find a few that look promising.
Old Town Creative
http://www.oldtowncreative.com
- Offers an existing app to build upon
- Likely one of the most affordable options
- Previous experience working with similar towns -
Customizable
- Integration with Google Maps
- Currently developing version specifically for trail systems
MappedIn
http://www.mappedin.ca
- Offers an existing app to build upon
- Integration with Google Maps
- Very strong, clean, design aesthetic
- Previous experience has almost only been indoor,
however they have worked on Waterloo Ontario’s
downtown business area and are currently working on
other communities.
Meridian Apps
http://www.meridianapps.com/products
- Offers pre-made App building software
- An “Ideal toolset for location-based mobile experiences”
- quote from the website
- Build a mobile app from scratch without any technical
“know-how” - quote from the website
- Customize maps to match your brand (create your own
vector map and integrate)
- Very customizable
- Likely fairly affordable
Links to other resources worth exploring:
http://www.arrayinteractive.com/work/santana-row-wayfinding-application/
I N F O R M A T I O NI N F O R M A T I O N
Area Map
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
100
1 Office Complex
2 Chamber of Commerce
3 Retail Area
4 Large Store Name
5 Shopping Complex
6 Office Complex
7 Chamber of Commerce
8 Retail Area
9 Shopping Complex
10 Office Complex
11 Shopping Complex
12 Large Store Name
D I R E C T O R Y
Gifts for the Guilty4
Something To Do3
�at Store Over �ere 2
�e Place to the Left1
Starbucks Coffee11
Restrooms12
Daisy Flower Shop10
City Hall9
�e Corner Bar & Bistro7
Visitor Information 8
AREA ATTRACTIONS
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 22
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Trail Heads
We propose that trail Heads receive slim identity signs that
include the name of the trail, its difficulty, a trail map, service
icons and regulatory information. We see
these as attractive totems. The goal will be to
design these so they do not conflict with the
environment but are visually effective.
Points of Interest
Key points of interests such as the Three
Sisters Parkway overlook, the “big head”
sculpture or key vantage points of the Three
Sisters could be marked with a small iconic
blade sign. These blade signs could have the
name of the feature, a number that corresponds to a self guided
map with descriptive information and possibly a small interpretive
panel.
In Hawaii, a series of point-of-interest signs mark the location of
featured landmarks. The first warrior sign went up 76 years ago.
Today, there are approximately 300 signs identifying points of
interest across the Hawaiian Islands.
Street Signs
Street identity signs in the Town Centre area would be switched
out with area-specific versions to help define it as a distinct district.
These signs would be chosen from one of several off-the-shelf
fabricators to save on cost or a custom approach will be explored.
Caution & Regulatory
Parks & Public Spaces Regulatory
Various regulatory sign templates will be designed to
accommodate various lengths of text. The objective will be to
GENERAL RECOMMENDATIONS, continued
http://toolboxstudios.com/services
http://www.restreets.org/case-studies/smart-apps-for-better-informed-wayfinding
http://www.walkbrighton.com/
http://itunes.apple.com/app/walkbrighton/id325529959?mt=8
Identity Signs
Public Parks and Outdoor Spaces
Each Canmore park and public facility has uniquely designed
identity signage. We will explore the value in creating a
standardized system versus an individualized approach.
Public Parking Areas
Currently, the public parking areas in the Town Centre are signed
with the standard blue iconic “P” signs. We will look at how
these may be redesigned to fit into the proposed system design.
Placement and quantity will also be evaluated. Other areas outside
the Town Centre will be identified and considered for similar
signage.
Bike Maintenance Kiosks
We will explore creative ways
to sign the newly installed bike
maintenance stands such as
vinyl wraps or vertical pennants.
We will propose designs that
align with other bike-related
signage. The may receive a
custom identity icon that can be used in signage and as locators
on area maps.
systemize all regulator signs so they are uniform, support the
brand in a subtle way, are visible without becoming contrary to an
experience of place, and are sustainable.
Appropriate regulatory signage payment markings will be
considered in the context of this group.
Parking/Stopping Control
We will explore redesigning standard curb signage such as no
parking, no stopping, accessible parking only, etc. The basic
character of their iconic conventions will not be changed, but
the overall look and feel will be refined to be more in line with the
proposed wayfinding system design.
Cross Walks
We will explore how best to enhance the visibility of the pedestrian
cross walk signs and areas. We will consider the sign supports,
paving techniques or additional visual elements.
Decorative
Banners
We recommend using three banner sizes. The largest banner
would be approximately 30” x 84” and placed at primary gateway
areas. Medium sized banners would be approximately 30” x 60”
and would be placed at secondary gateway areas. The smallest
banner size would be approximately 24” x 48” and would be
places along Main Street and connecting streets that include retail
businesses.
Billboards
We recommend placing billboards in key locations between
Calgary and Canmore. The messages will be short, but directly
promoting the key experiences in Canmore.
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The science of wayfinding is to strategically apply messages
and place them in a connected fashion that will influence public
behavior to achieve intended results.
The art of wayfinding is to create a system that enhances rather
than competes with it’s surroundings. Making a place more
memorable and helping to create positive experiences is the goal.
The first thing we study is elements in the environment. This
includes nature, architecture, art and culture.
The most apparent visual element in Canmore is the magnificent
mountain range. Naturally, a mountain lifestyle is synonymous
with heavy hand hewed beams, steep pitched roofs, wrought iron
bracings and rock-filled landscapes.
Dig deeper and there is much more. Along with the rustic mix
of natural elements you find cultural diversity, fine dining and
a sophisticated populace. Canmore’s residents are intelligent,
balanced and progressive.
If we could use only two words to describe the Canmore style,
they would be: “Rustic Elegance”. In any case, the system should
be designed with a classic and timeless character.
PROPOSED WAYFINDNG SYSTEM: Design Criteria
Prior to the development of visual concepts for Canmore’s
wayfinding system, we have assembled design criteria that will
guide our hands.
We begin by identifying keywords and phrases used in the written
brand assets from the Canmore Brand & Visual Identity Standards.
The Brand Concept
Canmore’s uniquely authentic Rocky Mountain lifestyle puts it in
a class of its own. Its many talented artists, world-class athletes
and successful business people have steeped the town with
an undeniable air of passion and achievement, making it truly
Canada’s Global Destination for Mountain Lifestyle.
Visitors to Canmore cannot help but feel a connection to
Canmore’s lifestyle. It rouses within them a desire to become more
intimate with what they know, to experience something new, to
go beyond the ordinary and achieve the inner peace that comes
from reconnecting with true self.
Positioning Statement
Canada’s Global Destination for Mountain Lifestyle.
Brand Promise
An authentic and personal mountain lifestyle experience .
Designing a wayfinding system is both an art and a science.
Like any other designed element it must harmonize within the
environment that surrounds it.
An outstanding architectural feature we really like is the new
Elevation Place. As large as it is, it still gives reverence to the
neighboring rocky mountains as it bows upwards and points to the
giants that inspired its own design.
We also draw inspiration from
the combination of husky, steep-
angled cedar supports that are
finished smooth and anchored with
heavy metal strapping.
These structures are often
complimented with curving
canopies and subtle stonework.
Canmore, Alberta Wayfinding Program | Planning Summary | September 2013 24
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DESIGN CRITERIA, continued
The textures and colors in Canmore are a mixture of subtle tones and
saturated hues. The wayfinding system will incorporate materials that
represent those found in the environment.
When possible, sustainable or recycled materials will be incorporated
into the system.
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1. Green glass or green glass acrylic
to represent the glassy opal-colored
lakes.
2. Smooth cut cedar with a clear, satin
finish to represent the wooded forests
and Canmore architecture.
3. White vinyl and painted messages to
represent the winter snow.
4. Smooth concrete or stone to represent
the mountains.
5. Black metal strapping and support
brackets to represent the metalwork in
the architecture and the strength of the
community.
6. Warm, rich colors to represent the
saturated sunsets and the brand
palette.