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Ever wonder what it takes to build a design team? Shalin will be sharing his experience around growing a team from one to over fifty in just two years. In this session we will be looking at Uber as a use case understanding the different stages, organizational structure, hiring, the importance of platform teams and other learnings from his experience.
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BUILDING A DESIGN DISCIPLINE IN A HYPER-GROWTH STARTUP
a designers perspective
@shalin
WHAT IS UBER?some basics
WHAT OTHERS SAY
WHAT DOES IT FEEL LIKEon a more serious note
WHAT DOES IT LOOK LIKE
DESIGN AT UBERsome context
TODAY
TOMORROWwe’re hiring
YESTERDAYdesign wasn’t a thing
WAIT WHAT!?
CONSULTING
STARTUP FOUNDER
FULLTIME UBER
FREELANCE UBER
HOW DID I GET HERE
CONSULTING
CONSULTING
STARTUP STAGES
SOLUTION FIT
MARKET FIT
SCALE
WHY IS THIS IMPORTANT?
BACK TO CONSULTING @UBER
MONDAY MORNING 9 AMsfo > jfk > sfo
THE DIRECTIVEthree things
THE TEAMsmall & nimble
THE PROCESSkeep it fast and loose
DISCOVERYwhat, why, who, how
DESIGN & EXECUTIONhigh fidelity
THE START OF DESIGN @ UBER
REQUIREMENTSfinding success for design in an engineering & product culture
PRIORITIZINGhow to stay sane in an insane world
FEW HIGH LEVEL INSIGHTS
HIRINGnever settle
HOMEWORK EXERCISESnever settle
THINGS TO AVOID
WHAT I LOOK FOR
SPEED / VISION / QUALITYkeep the bar high
ORGANIZATIONAL STRUCTUREnever settle
DESIGN PHILOSOPHY
DESIGN PRINCIPLES
EXPERIENCE DESIGN DOMAINS
LEVELS, TITLES, COMPETENCIES
PERFORMANCE CRITERIA
DOMAIN OF EXPERTISE
IC TRACK VS MANAGERS
EXPERIENCE DESIGN ORG CHART
PLATFORM TEAMconsistency and scale
WE BELIEVE IN moving the experience forward
THANK YOU
@shalin
