Brandi Kinard fa102b Professor Klinkowstein

Institute for the Future’s Report:Dispatch from the Future of Sanitation - 1st Global Toilet Business Innovation Summit

Brandi Kinard fa102b Professor Klinkowstein

Research from the Web & QuoraExcerpt

Bringing companies together to flush out the untapped business opportunities in toilets

Brandi Kinard fa102b Professor Klinkowstein

Research from the Web & QuoraQuora Question

Why aren’t public restrooms commonly part of city infrastructure?

Brandi Kinard fa102b Professor Klinkowstein

Research from the Web & QuoraExcerpt from Answer to Question

“Anything that is fully open to the public must be prepared to accommodate the city’s worst people doing the worst things in it.”

Brandi Kinard fa102b Professor Klinkowstein

Draft Service DescriptionService Proposal

Launch a global business strategy to help people find clean public restrooms.

Brandi Kinard fa102b Professor Klinkowstein

Customer Journey MapAudience

Users:General PublicDog WalkersProviders:Commercial business ownersAdministrators:Freelance Janitors

Brandi Kinard fa102b Professor Klinkowstein

Customer Journey MapAbout the Product

Bringing people on board with the vision of redesigning city infrastructure for the sake of sanitation and easy traveling.

Brandi Kinard fa102b Professor Klinkowstein

Customer Journey MapEncountering the Product On-Line

Consideration:Ratings and reviews; social network advertising; Use:Reserving the location; using the navigation mapPost-Use:Provide commentary/ratings; using the navigation map

Brandi Kinard fa102b Professor Klinkowstein

Customer Journey MapEncountering the Product Off-Line

Consideration: Displays; consumer-to-consumer interactionUse:Cleaning, using, owning/hosting the service facilitiesPost-Use:Anxiety/stress relief; Consumer-to-consumer interaction