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A talk I gave on WebCamp Zagreb 2013 and Advanced Technology Days 2013 about BliVakker Mobile project. It outlines the design and development process we used from first contact to pushing it to production. More info at http://merlin.rebrovic.net/blog/webcamp-zagreb-2013-talk
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Be Beautiful
A talk about a project done right
On timeWithin budget
No stressAccomplished business goals
Better for end users
A fairy tale? Let's see.
BliVakker
Five MinutesWe provide mobile solutions
We need a mobile solution
In-flight fun facts about Norway
Home of the Vikings flickr mararie
Frozen pizza is a national dish flickr nettsu
1 lake per 10 Norwegians flickr denial_land
The battle of Hoth was filmed in Norway photo Christian Ranke
BliVakker
● The biggest femalecosmetics web shopin Norway
● 100.000.000 NOKof yearly revenue
● 350.000 registered users
flickr wolfgangfoto(no. bli vakker = en. be beautiful)
Webshop traffic
Phase 1 – Design and Problem Solving
Research
● Current web analytics● Usability testing of competitors' mobile websites
(remote testing)● Discussions with marketing, sales, customer
support (direct contact with users)● Customer journey map
Direction
● After weighing between a native app, a hybrid and a web solution – we've chosen the web
● Benefits:– Speed of development across three major platforms– Easy linking to products, great for SEO and email
marketing– Easy and fast to upgrade and extend
Very fast to produce and manipulate
Get everyone involved
Iterations
● Sketching is still the fastest way to get yourideas out from your head in front of others
● Working in two hour iterations, often changing directions
Some things had to be completely reworked for mobile
Going digital
● Stable ideas get converted to digital wireframes showing the flow
● Clickable prototypes on a mobile device really help you get the feel of the application
Visual documentation
● With both wireframes and the prototype, the functional specification was less than tenpages long
Phase 2 – Visual Design and Coding
Visual Design Challenges
● Modernize existing design● Use common patterns, but don't follow specific
platform guidelines (iOS, Android, WP)● Make everything work from 3.5" to 5.5" screens
Front-end Coding
● Custom HTML and CSS, no frameworks● Mostly vanilla JavaScript and some jQuery
– Conform to their back-end, speed ofdevelopment was important
● CSS3 animations where available
Back-end Coding
● Done by BliVakker team● A good decision – let each party do what
they do best
Available at blivakker.no
What could be improved
● Big project and long time to market mean you have to wait a lot to see the real feedback– Solution: Smaller scope and publish in milestones
● Final implementation has some minor differences compared to the initial design– Solution: Design team should be present on all phases
Takeaways
1/3Keep everyone in the loop
2/3Solve a business and user problem
before a technical one
3/3Decide what to build
before building it
Thank you and stay beautiful
Contact
Merlin Rebrović
@merlinrebrovic
merlin.rebrovic.net
Five Minutes
@petminuta
www.fiveminutes.eu