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Mr. Ramon Martinez speech at the 19th canton fair edition during Design Congress Forum.
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BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
FROM «MADE» TO «CREATED» IN CHINA China is growing really fast Changing quickly Business Models also Changes Companies are facing serious changes: Margins are low Clients loyalty is weak Profits are risky: Labour cost, currency, etc.
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
Producing in China IS NOT ENOUGH to be competitive
«China companies must invest in design» Mr TAL, Major of Guangzhou
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
BUSINESS FACTORS OF SUCCESS
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
DESIGN INCREASES THE PERCEIVED VALUE
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011 BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
DESIGN GENERATES EMOTIONAL LINKS
WITH YOUR CLIENTS
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
DESIGN IMPROVES PEOPLE’S QUALITY
OF LIFE
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
DESIGN IMPROVES
EFFICIENCY
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011 BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
DESIGN LEADS TO
INNOVATION
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011
BARCELONA DESIGN
Design increases
VALUE
Value increases
SALES
Value increases
PROFIT MARGINS
BETTER BUSINESS
