Axis Visual Portfolio

Serious Play for Serious Business

Branding

Corporate Identity / Logos

Corporate Communications

Packaging

Trade show Displays

Web design

Email marketing

Advertising

Etc.

If you don’t see it here, ask.

AXIS visual

www.axisvisual.com

[email protected]

610-527-0332

Contents

Introduction 1

Logo Design 2

Off-Screen Design 14

On-Screen Design 60

Advertising 86

Miscellaneous 96

1

We could start here by launching into a deep philosophy of the “whys”

and “hows” of the visual design industry, its history and its future and the value of effective design. But simply put, you and most people who are in a position to buy just about any-thing, are being exposed to visuals, imagery and marketing messages at an increasing pace. Just look at the amount of material that comes through your mail, your e-mail, your television and in almost every direction you look. So, if you have a product or service that you want to deliver to an audience, how do you make it stand out from the rising tide of other material?

At AXIS visual, that is precisely what we do. Through solid knowledge of how to get things done mixed with creative thinking, new and innovative solutions become reality. But, experiencing how a creative firm works and thinks is kind of like learning to ride a bicycle. You can read about it for weeks but you won’t know what it is like to ride it until you get on one and go. And only then, will you feel the wind through your hair.

William Milnazik Problem Solver #1

Logo Design

A2

3ACreating a logo or identity for a company, product or event is one of the simplest, yet most complicated

graphical problems. A logo has to have a “feel” that is correct for the client, the product and the customer base,

in addition to having a fresh excitement that draws the viewer in to explore it further. A logo or identity is often

the “front door” for a company’s brand. There is a fine line between the obvious (overused imagery or styles)

and the obscure (misunderstood symbolism). Finding that balance in a strong,simple graphic is the goal.

4 Logo | Businessmanagementareas

5 Logo | Colorenhancerforpaint&makeup Logo | Healthydeserts

Logo | Gourmetfoodmarket Logo | Machinetools

O P A Q U E P O L Y M E R S

®

6 Logo | Internetservicecompany Logo | Cigarcompany

7 Logo | Audiocompany Logo | Buildingmanagement

8 Logo | Golfresortdevelopment

9 Logo | Uniformmanufacturing

Logo | Model&mediamgt.

Logo | Audioequipment

10 Logo | Healthcareprovider Logo | Bathroomfurnitureline

2

Logo | Marketingstrategy Logo | Homelessshelter 11

12

Logo | Plasmadonationcampaign

Logo | Caviar(readsupside-down)

13

Logo | Softwaredevelopment

Logo | Travelincentiveprogram

Off-Screen Design

14

Working with off-screen media requires two specific disciplines, first, the knowledge of how to produce projects

accurately and efficiently including the understanding of how the printing process works. Second, it requires the

ability to look at the world through the eyes of the audience and then create a printed experience that is exciting,

educating, inspiring, motivating, or maybe “all of the above.” Printed information leads the reader through its

contents in a linear path and as a result, like a movie, it controls the pacing and order of the details.

15

16

Pro jec t | Promotionalbrochure, Stationery,website, PowerPointandCD

Business | Sof tware development

Size | var ious

17

Pro jec t | Eventtheme,invitation&materials

Business | Paper dis t r ibutor

Size | var ious

Pro jec t | Promotionalposterandinvitation foreducationalevent

Business | Pharmaceut ical (MS t reatment)

Size | var ious

18

Pro jec t | Promotionalbrochureand webssitedesigns foreducationalevent andtraining

Cl ient | Pharmaceut ical (MSheal th care)

Size | var ious

20

21

Pro jec t | Promotionalmaterials

Business | Loudspeaker company

Size | var ious

22

Pro jec t | Callforentries

Business | Responsible development in PA

Size | 11x 35 inches

23

Pro jec t | Promotionalpamphlet

Business | Exter ior bui ldingrepair

Size | 4 x 9 inches

Pro jec t | Callforentries

Business | Responsible development in PA


Pro jec t | Promotionalpamphlet

Business | Financial management

Size | 4 x 9 inches

24

25

Pro jec t | Promotionalmaterials

Business | Archi tec tural s taff ingcompany

Size | var ious

Pro jec t | Promotional brochure

Business | Bathroomfurni ture

Size | 8 x 11 inches

Pro jec t | Pamphlets


Size | 4 x 9 inches26

Pro jec t | Pamphlets


Size | 4 x 9 inches

28

29

Pro jec t | Paper promotion(papers for annual repor t s )

Business | Premiumpr int ingpapers

Size | 7 .5 x 11 inches

30

Pro jec t | Ident i ty andpos ter for c igar s tore

Business | Cigar company


Pro jec t | Addi t ional mater ials for c igar s tore

Business | Cigar company

Size | var ious

31

32

33

Pro jec t | Direc t mail campaign(Covers on le f t , openonr ight)

Business | Incent ive market ingcompany

Size | 8 .5 x 4 (opens to 34x 4 inches)

34

Pro jec t | CDpackaging

Business | Music

35

Pro jec t | CDpackaging

Business | Music

Pro jec t | Hol idaycard

Business | Graphic market ing

Size | 9 x 9 (open)

Pro jec t | Direc t mail ser ies

Business | Business coaching

Size | 11x 5 inches

36

Pro jec t | Event invi tat ionpos ter

Business | Ar t Direc tors Clubof Phi ladelphia


37

38

Pro jec t | Magazine des ign, cover and sample spreads

Business | Envis ionmagazine


40

Pro jec t | Magazine des ign Sample spreads

Business | Envis ionmagazine


42

Pro jec t | Calendar

Business | I l lus t rat ionrepresentat ive


43

44

45

Pro jec t | Direc t mail

Business | Customcreateddatabases

Size | 30x 4 .25 inches

Pro jec t | Paper promotion

Business | Paper company

Size | 11x 5 .5 inches

Binding | Threadedrodwi th rubber band

Opens ondiagonal fo ld

46

47

Pro jec t | Newsle t ters

Business | Travel incent iveprogram


48

49

50

Pro jec t | Label &shel f ident i f icat ionsys tem

Business | Plumbingproducts

Size | Various

Pro jec t | Promotional brochure , Pos ter and label

Business | Plasmadonat ioncampaign

Size | var ious

52

54

Pro jec t | Annual repor t s

Business | RohmandHaas, At lant ic Energy


55

56

Pro jec t | Promotional brochure

Business | Ret i rement p lanning

Size | 5 x 7 .5 inches

Pro jec t | Promotional brochure Main i l lus t rat ions

Business | Ret i rement p lanning

58

59

Pro jec t | 30year commemorat ive book

Business | Engineer ing&quarry company


On-Screen Design

60

I

I61

Design for the Web requires some of the same disciplines as print design, as well as some additional ones.

The Web as an information delivery, purchasing avenue or entertainment format opens the door to many

different possibilities. With the control in the hands of the viewer as to how they travel through the information,

the design of a Web presence needs to direct the viewer, focus on higher level information, allow deeper

research and use technology to reinforce the key company messages without creating overly active or busy sites.

62

Pro jec t | Intergenwebs i te

Business | Community medical serv ices

63

64

Pro jec t | Impact webs i te

Business | Loudspeaker mfr.

65

Pro jec t | Marki tec t s webs i te

Business | Market ing&PR

66

67

68

Pro jec t | Phoenixvi l le Cul tural Al l iance webs i te

Business | Community bui lding

69

Pro jec t | Lonni Ross i webs i te

Business | Fabric des ign

71

72

Pro jec t | White Tiger webs i te

Business | Market ingagency

74

75

Pro jec t | AP3Cwebs i te

Business | Archi tec ture

76

Pro jec t | TernarySof tware webs i te

Business | Sof tware development

Pro jec t | S t ratos webs i te

Business | Adver t i s ingagency

78

Pro jec t | GoAmazonwebs i te

Business | Travel incent ive to the Amazon

79

80

Pro jec t | TEHArchi tec t s webs i te

Business | Archi tec ture

81

Pro jec t | Veloce webs i te

Business | Audio equipment

82

Pro jec t | For t Hi l l Sys temswebs i te

Business | Business sys tem&networkmgt .

83

84

Pro jec t | AXISv i sual Flashpromotion

Business | Graphic market ing

Page | Consecut ive pages o f promotion

85

Advertising

Advertising needs to accomplish a number of things in a short amount of time. One, it has to grab the attention of the

reader. Two, it needs to deliver a concept, usually focusing on a benefit to the reader. Three, it needs to encourage

the reader to act, usually buying something or contacting a company. All these things can be done with design

styles, conceptual imagery, humor or industry-related content. The personality of an ad should be determined by

the company’s brand, the specific product being sold and the target audience.

86

S87

Pro jec t | 4 pagead inser t

Business | Paper company

89

Pro jec t | Ad for f loor pol i sh chemis t ry

Business | Chemical

90

Pro jec t | Adser ies for pharmaceut ical

Business | Drug to prevent bruis ing a f ter surgery

91

Pro jec t | Ad

Business | Chemis t ry for paper

Pro jec t | Ad for f loor pol i sh chemis t ry

Business | Chemical

Pro jec t | Adcampaignproposal (var ious concepts)

Business | Mart in Gui tar

92

93

94

95

Pro jec t | Adcampaign

Business | Targetedmarket ingcompany

96

Miscellaneous

Creative drive comes in many forms. There are people doing brilliant work in architecture, mural painting, fabric art

and performance. Our focus is applying creativity to business communications. But, creativity sometimes falls outside

the typical business areas of marketing. This area of the portfolio is a “catch all,” a place to show a few additional

creative directions that may be of interest. Following a general philosophy that “I want to design everything”, here

are some additional things to browse through.

William Milnazik

97

98

Pro jec t | Wall des igns

Business | Comcast Univers i ty

Size | 50x 9 fee t

Pro jec t | Shampoopackageconcepts

Business | Homeproducts

Pro jec t | Phoenix des ign

Business | Ci ty o f Phoenixvi l le

Size | 28 fee t tal l

Purpose | Tobe burnedat the endof a fes t ival

99

100

Pro jec t | I l lus t rat ion

Business | Global bus iness mgt .

Pro jec t | Speaker des igns

Business | Audio Industry

Pro jec t | Imagingagent

Business | Pharmaceut icals

101

Pro jec t | Recreat ional Photography

Image | Arch, Val ley ForgePark

Pro jec t | Pumpkincarv ing

Event | Doyles townpumpkincarv ingcontes t

102

Thank you for looking through the work of AXIS visual.

As a creative resource for business, we have the responsibility to our clients to deliver creative solutions for their promotional chal-lenges. Our goal is to have AXIS visual exist as a team member with our clients. To help the client exceed their expectations, make them stand out among their competitors and to in-corporate “creative problem solving” into their advertising and marketing processes, resulting in success for both their business and ours. We strive to build a business that companies are drawn towards as a valued and enjoy-able source for their creative needs.

William Milnazik Problem Solver #1

www.axisvisual.com