Upload
gary-potter
View
432
Download
1
Embed Size (px)
Citation preview
Award winning,
hard hitting
ad campaign,
creates more
than a ‘stink’ in
Sandwell!!
CASE PROFILE - ADVERTISING
1
creativegenius
CASE PROFILE - ADVERTISING
2
The ChallengeSandwell Council were looking for a
hard-hitting poster campaign as part
of their ‘zero tolerance’ approach
to dog mess in Sandwell. Previous
‘subtle’ campaigns had little effect
and a harder hitting more impactful
approach was required.
The Media Group Studio was invited
to handle the project from conception
to delivery, inclusive of design, image
selection and copy writing.
CASE PROFILE - ADVERTISING
3
The ResultAlthough several different approaches
were produced, the Council decided to
go with a more ‘controversial’ campaign
to evoke both a reaction and public
awareness to this important and often
ignored public problem.
Sandwell spend thousands of
pounds every year cleaning up after
irresponsible dog owners and this
campaign was to change the attitude of
it’s audience.
In a poll ran by local newspaper the
“Express & Star’, over 90% of it’s readers
deemed the campaign as effective.
CASE PROFILE - ADVERTISING
4
The ResponseThe graphic nature of the posters
and especially the use of the ‘No
S**t Sherlock’ tag line evoked both
praise and criticism on not only a
regional, but national scale.
The reaction was emphatic across
all forms of media with people
taking to facebook and twitter to
voice an opinion.
SANDWELL COUNCIL
CASE PROFILE - ADVERTISING
5
The Aftermath
5
“ ”Must say the Sandwell
‘No S**t Sherlock’
ad campaign is genius
FACEBOOK INTERNET INSTAGRAM NATIOLOCAL PRESS SOCIAL MEDIA TWITTER RAD
THE NEWS FACEBOOK INTERNET INSTAGRPRESS TV LOCAL PRESS SOCIAL MEDIA TW
PARLIAMENT THE NEWS FACEBOOK INTERNATIONAL PRESS TV LOCAL PRESS SOCIAL
RADIO PARLIAMENT THE NEWS FACEBOINSTAGRAM NATIONAL PRESS TV LOCAL
MEDIA TWITTER RADIO PARLIAMENT
No S**t Sherlock campaign WINS AWARD! The judges of the Comms2Point0
Unawards called it a “gutsy and
creative decision to apply an
with a local government department”
and that Sandwell Council had
shown “great determination to win
over sceptics and fantastic results”.
Brave, a bit different and with a sense
of humour.
CASE PROFILE - ADVERTISING
6
National Award
Best Piece of Creative
Communications
Design Develop Deliver
creativeservices
marketing technology
print management
brandsolutions
Media Group As one of the countries leading independent media companies we
offer total project management on all of your media requirements.
Utilising the latest technology Media Group provides support
with marketing and operational procurement in 4 key areas.
– Creative services
– Marketing technology
– Print management
– Brand solutions
By listening to the needs and challenges of customers
Media Group will provide bespoke solutions for the delivery
of your brand to the market place.
Put simply we will:
Design ideas that stand out from the crowd.
Deliver end to end solutions.
Design Develop Deliver
www.media-group.co.uk