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UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 1
ARCHITECTING HAPPINESS
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
Silvia Calvet@silviacalvet
Nicole Neuefeind@nicneuvision
@ArchitHappiness
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 2
"All men seek happiness. This is without exception. The cause of some going to war, and of others avoiding it, is the same desire in both, attended with different views. This is the motive of every action of every man, even those who hang themselves.”
— B. Pascal (1623-1662)
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 3
Felicidad¿Está de moda?
Source: Google Trends
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UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 7
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 8
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 9
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 10
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FelicidadInforme de las Naciones Unidas
http://unsdsn.org/resources/publications/world-happiness-report-2013/
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FelicidadWorld well-being
http://www.happyplanetindex.org/data/
Experienced well-being
Life expectancy
Ecological footprint
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 15
¿Creamos Arquitecturas para
la Felicidad?
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 16
TODOS queremos ser felices
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Los servicios y productos que nosotros creamos impactan
en la felicidad de las personas que los usan.
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Pero… • ¿Creamos productos/
servicios pensando en la felicidad?
• ¿Somos felices diseñando?
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¿Las empresas quieren hacer felices
a sus clientes?
Titulo
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[Happy] Usuarios
Stakeholders [Objetivos
de Negocio]
[Happy] Creadores
Diseñadores, Desarrolladores,
Creadores, Gestores [& Others]
Servicios & Productos
La relación de todo esto
Icons: The Noun Project:Tuk Tuk Design (creadores), David Waschbüsch (caja), Francesco Termini (objetivo); Freepik (happy usuario)
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Decidimos explorar
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Explorando Happiness
Encuesta online
Entrevistas Referencias
+ 100 respuestas
+ 20 países
Participantes:
De: compañías, agencias, consultorías y startups
Especialistas, Líderes de equipo, Project Managers y Emprendedores
Con experiencia en AI, UX, VD, Coding, Management y Comunicación.
15+ participantes de USA, España, Holanda.
De: agencias, consultoras y startups
Libros
Videos
Artículos y Posts
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 23
Cómo diseñar para usuarios/clientes felices
Cómo trabajar en equipos/organizaciones felices
Cómo ser más feliz
Descubre lo que nos han contado diseñadores, creadores y emprendedores de todo el mundo sobre la felicidad y clientes/usuarios felices
Perspectivas sobre la felicidad en
la creación de productos/servicios
AKA: Insights
Todo lo que
deberías saber sobre
felicidad
Psicología positiva
Happiness at work
Positive Design
2 1 3 3 propuestas para practicar la
felicidad en tu día a día
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
1 24
Perspectivas sobre la felicidad en
la creación de productos & servicios AKA: Insights
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 25
Perspectivas¿Qué es la felicidad para los creadores?
“Well-being cannot exist just in your own head. Well-being is a combination of feeling good as well as actually having meaning, good relationships and accomplishment.”
— Martin Seligman
“Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.”
— Buddha
42% 33%
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¿Nuestro trabajo está relacionado con dar
felicidad?
PerspectivasEl Creador y la Felicidad de los usuarios
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Los que creamos productos/servicios para otros, creemos que nuestro trabajo está relacionado con dar felicidad a quien los usa.
PerspectivasEl Creador y la Felicidad de los usuarios
How much do you think that making stuff for others is linked to happiness?
Very much. We try to produce positive emotions and engagement.
54%
A lot
64%Making customers/users happy makes me happy.
How much impact do you think your work has on overall customer happiness?
44%
Do you believe that your work is related to any of these concepts?
*
46% Some*
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“ Our projects are somehow based on happiness, because the goal is to improve something. And this makes people happy.
Happiness is not formally on the agenda as a topic, but everything we do and design touches people lives and organisations.“
El Creador y la Felicidad de los usuarios Perspectivas
Aunque la palabra “felicidad” no esta formalmente presente en las conversaciones, si lo está en el objetivo de los proyectos.
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¿Qué creemos que hace felices a las personas?Perspectivas
People are NOT looking to make life more efficient and automated. People are looking for entertainment, relationships. So it's not about the functionality, it's about the experience.
“Creemos que lo que hace felices a las personas es: Ser Humanos. Vivir experiencias.
The effort in making sure everybody involved has the same understanding of what we are trying to achieve.
3.57
Availability of detailed information about users.
3.3
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
PerspectivasEl Creador y la Felicidad de los usuarios
Para impactar en la felicidad de los usuarios es necesario conocerlos.
La actitud del equipo es importante. El producto es importante.
El producto necesita servicio al cliente.
What do you think is most important when creating websites, mobile apps or digital services that aim to make a positive impact on users/customers?
High fidelity documents.2.54
Good code.3.39
The team attitude towards user needs and happiness.
3.65
Great Customer Service3.63
1
2
3
4
5
6
1
5 54
3
6
*
*
*
*
*
*
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Perspectivas
Según la experiencia de muchos creadores, las empresas no buscan “la felicidad” de sus clientes.
Las Empresas y la Felicidad
In your experience, do you think that business looks for happy customers?
Not always. They don't understand that happy customers are key for profitability.
Only sometimes. They don't care enough about customers.
50%
32%
Las empresas no ven el valor de impactar en las emociones positivas.
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Companies should look for functional satisfaction and emotional happiness. And here is where many companies go wrong. They only go for functional satisfaction.
The majority of the processes/projects that I've worked on in the past were pain killers. We worked on the medicine that was stopping the pain.
Las Empresas y la Felicidad Perspectivas
““
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Perspectivas
“ Business is not explicitly asking for that. But they want happy customers, loyal customers, loyal employees... They don't use that vocabulary, but implicitly they do ask for that.
Las Empresas y la Felicidad
Hay experiencias claramente opuestas sobre si las empresas buscan la Felicidad de sus clientes.
“ Most businesses put business goals ahead of making people happy. It's about extracting the maximum value and making lots of money. Because business culture doesn't define happiness as a goal by itself, it's hard to sell a project about "making people happy."
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Perspectivas
The funny thing about happiness is that we don't use that word, but it makes a lot of sense. If you ask someone what is the higher, higher, higher goal that she/he is pursuing, the answer is 'happiness'. Why not use that when you create work?
Felicidad en el trabajo
“
Es importante ser felices en el trabajo.
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Perspectivas¿Sabemos suficiente?
The next time I hear someone talk about happiness at the office … I will explore more to encourage talk about happiness.
31%
There are a lot of different perspectives and approaches on happiness. Test yourself and check all the ones that you ever heard about… (check all that apply) "Flourish". The Authentic Happiness and Well-being Theory by Martin Seligman
7% *
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2 36
Todo lo que deberías saber
sobre felicidad
Vale, vale, no todo…
Una selección de lo que
creemos relevante.
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FelicidadPsicología positiva
37
Psicología positiva
Well-being theoryMaslow
1980-90s
Piramide Maslow de J. Finkelstein, traducido por Mikel Salazar González
Concepto “Flourishing”
Set point “50+10+40”
1954
Flow
1998 20122005
Ahora hablamos de
Bienestar
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Pleasant life
(placer)
FelicidadPsicología positiva
Áreas de investigación
Good life
(involucra-miento)
Meaningful life
(afiliación)
Concepto de Martin Seligman et alThe Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)
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Mihaly Csikszentmihalyi: Flow
FelicidadPsicología positiva
Óptimo
Nivel de habilidad
Niv
el d
e r
eto
Se parece al
Engagement en el
diseño
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Adapted from Lyubomirsky “Pursuing Happiness: The architecture of sustainable change”
FelicidadPsicología positiva
S. Lyubomirsky: Determinants of Happiness
Nuestra felicidad depende un 40%
de nosotros mismos
Factores de influencia en los niveles de felicidad crónicas
Tendencias genéticas
Actividades intencionadas
Circunstancias
10%
50%
40%
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Adapted from Lyubomirsky 2013
FelicidadPsicología positiva
S. Lyubomirsky: Happiness inducing activities
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Flourishing … refers to optimal human functioning. It comprises four parts: goodness, generativity, growth, and resilience
Prosperar
FelicidadPsicología positiva
Fredrickson & Losada: Flourishing
Fredrickson, B. L., & Losada, M. F. (2005). Positive affect and complex dynamics of human flourishing
poder de recuperación
estar bienmejorar la vida para generaciones futuras
crecimiento
“
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FelicidadPsicología positiva
Martin Seligman: Well-being theory
placer felicidad emoción satisfacción
La combinación de pasión y concentra-ción crea un estado de absorción en la actividad
Busca relaciones auténticas.
Encuentra dónde sumar.
La búsqueda del dominio y del éxito
EP
R
MA
Positive emotions
Accomplishments
Meaning
Engagement
Relationships
Icons: The Noun Project - Christopher Reyes (heart), Ana María Lora Macias (world), iconsmind.com (handshake); Freepik (thumb)
Freepik (happy usuario)
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Study after study shows that happiness precedes important outcomes and
indicators of thriving, including fulfilling and
productive work.
Source: “The Benefits of Frequent Positive Affect: Does Happiness Lead to Success?”, S. Lyubomirsky et al.
FelicidadPsicología positiva aplicada al trabajo
“
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 45
Tony Hsieh: Delivering happiness movement
Source: adapted from http://deliveringhappiness.com/
FelicidadPsicología positiva aplicada al trabajo
Tiempo
Placer
Pasión (flow)
Propósito superior
Fe
licid
ad
The Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)
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Diseñar para la felicidadFelicidad
Bienestar
Largo plazo
Well-being
Psicología Positiva Emociones Positivas
Relaciones
Sentido (Propósito)
Logros
EngagementFlow /
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 47
Felicidad
Diseño para emociones
No es nuevo para los diseñadores
Diseñar para la felicidad
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 48
Diseñar para la felicidadFelicidad
Source: Marco VanHout, Quantifying happiness workshop
?
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FelicidadDiseñar para la felicidad
Meaningful
Delightful
Usable
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 50
Source: UX Week 2014 | Anna Pohlmeyer | From User Experiences to Human Experiences on Vimeo
FelicidadDiseñar para la felicidad - positive design
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Felicidad
http://vimeo.com/107170653
A. Pohlmeyer presenta el concepto de Positive Design
Anna Pohlmeyer ‘From User Experiences to Human Experience’
Diseñar para la felicidad - positive design
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FelicidadDiseñar para la felicidad - positive design
http://issuu.com/delftinstituteofpositivedesign/docs/issuu/1
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
3 53
3 propuestas para practicar la felicidad en tu día a día
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 54
#1. Profesionalicémoslo.
UXSP 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 55
#2. Recuerda el 40%
Are you Permalicious? Activities for Happiness
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http://issuu.com/delftinstituteofpositivedesign/docs/issuu/1
#3. Escoge qué añadir a tu toolbox
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Para saber más…
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architectinghappiness.orgSilvia [email protected] | @silviacalvet
Nicole [email protected] | @nicneuvision
www.architectinghappiness.org
@ArchitHappiness
GRACIAS