a curious innovation studio

Behavior design

Persuasive technologies• How do you use computers, mobile phones, website’s, video games to change human behavior?

Smartphones• The future of persuasion is mobile - BJ Fogg - • The most powerful technology ever• 4 reasons• 3 roles

Smartphone

Always thereLoved

Always

Always thereSimple

Magic

3 categories

Advisor

Coach

Clown

Behavior change• Education• Health• Mental health• Relationships• Driving, transportation• Energy• Finance• Work

Apple store

Design behavior• How do you design behavior?• Which factors influence behavior?

Trigger• The ‘call to action’ for behavior change• Traffic light, phone ringing, advertisement• Notification, a ‘like’ an e-mail, a suggestion • Contextual feedback yahoeeeeeiii...

Ability / simplicity

Motivation

Behavior grid

Methode

Op dit document zijn de voorwaarden van Somehow van toepassing, deze zijn na te lezen op www.somehow.be/honest

Bedankt

a curious innovation studio

Sources• http://www.bjfogg.com• http://captology.stanford.edu• http://www.facebook.com/captology• http://www.slideshare.net/captology/stanford-6401325• http://behaviorgrid.org• https://twitter.com/bjfogg/• http://tinyhabits.com• http://en.wikipedia.org/wiki/Martin_Cooper_(inventor)• http://www.slideshare.net/nireyal/hooked-model• http://www.behaviorwizard.org/wp/• http://www.nirandfar.com

Sources• http://www.thersa.org/fellowship/journal/archive/summer-2009/features/new-rules-of-persuasion

• http://captology.stanford.edu/wp-content/uploads/2010/10/Fogg-and-Hreha-BehaviorWizard.pdf