1. 1. Welcome Elie Hess App Research and Development
2. 2. App Draft Unmet need or desire: Customized supermarket navigation system that that helps lessen the time spent in the store.
3. 3. Ethnographic Research Observation The observation consisted of young adults to middle aged females. Elie Hess App Research and Development
4. 4. Photos from Ethnographic Research
5. 5. Photos from Ethnographic Research
6. 6. Photos from Ethnographic Research
7. 7. Photos from Ethnographic Research Elie Hess App Research and Development
8. 8. Photos from Ethnographic Research
9. 9. Photos from Ethnographic Research App Research and
10. 10. Photos from Ethnographic Research
11. 11. Interview With Extreme User
12. 12. Interview Take Away Its difficult to find what the customer needs just by looking around. Could use online shopping when they do not have time to actually go to the store. There is a need for clarity in supermarkets.
13. 13. Draft Idea organization of each supermarkets items simple search and filter Instant prices comparison
14. 14. Draft Idea (2) make recommendations track previous purchases note pad
15. 15. Draft Idea (3) page that links directly to the store users could make reservations to pick up
16. 16. Ideation Session
17. 17. Ideation Session
18. 18. Ideation Session
19. 19. Ideas from Ideation Session Unmet need: Instant price comparison between brands Review of Items Advance online ordering Easy supermarket navigation
20. 20. Ideas from Ideation Session Target Users: Young Adults to middle aged parents People that are grocery shopping on a regular basis.
21. 21. Ideas from Ideation Session Homepage with grocery store preference Specific grocery store page leads to store map with selection of items at each store, location of item, price comparisons and filter (health restrictions, organic, cheapest)
22. 22. Ideas from Ideation Session (2) Page to create shopping list Page where user can see shopping list histories and suggested items Page that links directly to supermarket to make reservations to pick up when theres no time to shop
23. 23. Research on Smartphone Apps
24. 24. Research on Smartphone Apps Our Groceries is geared towards couples. Its pretty simple, it divides the app into two categories: shopping list and recipes.
25. 25. Research on Our Groceries (2) Couples make a joint account and add various items to one collective list from each of their phones. In the recipe section the app lists the ingredients for Greek Salad and allows the user to add recipes in the future.
26. 26. Research on Our Groceries (3) While the design is simple and straight forward it is geared for organizational purposes rather than personalizing ones shopping experience based on their needs.
27. 27. Research on Smartphone Apps
28. 28. Research on Smartphone Apps Farmstands goal is to help people find organic, locally grown food nearby.
29. 29. Research on Farmstand The app uses a map interface to locate the nearest farmers market and a filter to organize ones preferences such as type of food. It also allows people to comment and add pictures.
30. 30. Research on Smartphone App While the app is excellent for those who solely wish to live an organic lifestyle it fails to allow the user to filter in other preferences such as budget and health restrictions.
31. 31. Thank You