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AMANDA PHILPOT
projects completed at: BHDP ARCHITECTURE
AVUITY BrochureBHDP Retail OverviewBHDP Retail RollOutIRDC PowerPoint PresentationRDI Awards Gala ProgramStore of the Year Book AdvertisementHR Employee Handbook Promotion Announcement Cards
+ WHO ARE WE?
WE ARE
AVUITY BHDP Tech was formed within BHDP Architecture with the core focus of working with organizations that have challenges understanding how their employees use office space. This focus was a direct result of BHDP Clients coming to us with a challenge and looking for a solution.
In 2015, BHDP rebranded the tech division as AVUITY, establishing it as an independent organization focused on providing custom tools for facilities management and space utilization. Building upon a strong reputation as a preferred ARCHIBUS and Manhattan re-seller while developing propriety software for custom, location tracking tools, AVUITY has seen tremendous early growth. Today, AVUITY continue its path toward becoming a preferred resource for organizations looking to better understand their space and their people.
Visit avuity.com to learn more
As the cost of real estate continues to rise and the interest in workplace optimization makes regular headlines, many organizations are looking to understand the actual use rates of their current space.
Using a series of real-time data collection devices and techniques, along with its proprietary monitoring and measurement software called VuSpace, AVUITY offers organizations a way to answer the questions most often asked by real estate executives and facilities management professionals:
• How many people visit a building/campus on any given day?• Where do people spend their time within any given space? • Where do different departments and group interact the most?• What is the capacity of a space versus its actual usage? • Can any space be consolidated?• How do we verify internal requests for additional space?• What is the cost of wasted space?
+ WHAT IS VUSPACE?VUCustom location tracking through badge data, wi-fi and sensor data collection
VuSpace is, quite simply, a web-based application that collects, manages and analyzes space utilization of your facilities. Accessible from any browser on any device, VuSpace collects data from established tracking devices, organizes the data according to specified filters and provides user-generated reports for simple review and sharing.
Custom features include:• Data collection from three types of tracking devices: badge, wi-fi, and sensor• Fully implemented with facility specific information, including site maps, organizational
hierarchy and AutoCAD drawings• Reports filtered by timeframe, workday, building and floor, space type and
organizational department• Graphical output of all data in organized, easy-to-read charts and diagrams.
MEET:
VUSPACE
VUFirst, VuSpace collects infromation from several types of tracking devices.
BADGE SENSORS Wi-Fi
VuSpace then organizes, analyzes and records data in easy-to-read charts and diagrams.
HEAT MAP LINE CHARTS BAR GRAPHS
Badge technology is the oldest and most common type of space utilization tracking device, having first been developed in the 1960s. Each badge contains a number that, when activated, is sent to and recorded by an access control system.
Badge technology is best for gathering a quick, overall sketch of the number of employees entering a specific building on campus. Areas requiring badged entry enable companies to collect data on how many individuals and at what time(s) employees arrive. By extension, this data allows organization to know if certain campus buildings are in higher use and the frequency with which individuals visit specific facilities.
VuSpace can coordinate activities with pre-existing badge data while also collecting and recording new data as it is generated.
+ DATA INPUT
BADGE ANALYSISUnderstand when individuals
enter and leave a building.
Hourly Utilization
Understand the number of individuals that entered a specific building for that hour. Reports can be segmented by timeframe, building or organizational hierarchy.
Peak Times
Understand the number of individuals that entered or exited a specific building for that hour. The individual colors represent the floor in which the individuals belong. Reports can be segmented by timeframe, building or organizational hierarchy.
+ DATA OUTPUT
Department Utilization
Determine building usage by individuals within selected divisions or departments who badge into the office. Reports segmented by timeframe, building or organizational hierarchy.
Resident vs. Visitors
If collecting data on a campus with more than one building, determine who residents and visitors are for a particular building. Reports segmented by timeframe or building.
Sensors—small chips outfitted with infrared or motion/vibration detection technology—are a second option to track space and best used to collect data on the usage rates of the physical aspects within a space. Developed from technology used to detect enemy aircraft during World War II, sensors work by detecting motion or a break in light beams and are a popular way to understand the number and location of people within a space at any given time.
The obvious benefit to collecting data through sensors is to track usage rates for particular assets—like chairs in a conference room or tables in a break room. This feature is particularly helpful for organizations hoping to understand how many rooms of a certain type are needed to accommodate employee work patterns. Furthermore, sensors can also be used to communicate with building automation systems as a way to control lighting and schedule conference rooms.
VuSpace can be integrated into existing sensor platforms, or AVUITY can provide sensors for optimal function. In both cases, sensors emit infrared rays to a gateway that then transmits data to a secure datacenter via the cloud. VuSpace then translates the date into simple, graphical accounts for easy analyses and distribution.
SENSORSDetailed monitoring
of office seating.
+ DATA INPUT
Heat Map
Understand usage of specific areas within an building as a percentage of entire usage. Segment reports based on timeframe, building/floor, space type and organization hierarchy.
Daily Usage
Determine the number of seats that are used or unused for a specific day. Segment reports based on timeframe, building/ floor, space type and organization hierarchy.
+ DATA OUTPUT
Area Utilization
Demonstrate the average and maximum utilization for a selected seat over a specific time period.
Weekday Average
Assess average utilization for any given day of week over a specified period of time. Segment reports based on timeframe, building/floor, space type and organization hierarchy.
+ DATA INPUT
Recent advancements in Wi-Fi technology provide a third option for tracking space utilization in the workplace. Detecting pings from individual mobile devices within a certain radius, such as a cellular telephone, Wi-Fi tracking documents the number of devices, and presumably individuals, within a space.
Data collected from Wi-Fi sensors offers insights as to the types of spaces being used and with what frequency. Because only one sensor is needed to collect the signals from multiple Wi-Fi devices at a time, Wi-Fi tracking is particularly helpful when collecting information on spaces intended to accommodate large employee groups, such as common areas and collaboration zones. For example, rather than placing individual motion detection sensors on each chair in a conference room, one sensor can collect location data of all the wireless devices in the room.
Using VuSpace, an organization can collect, analyze and report data from all Wi-Fi sensors across an organization.
Wi-FiTrack an individuals motion via a devices wireless connection.
Peak Hours
Identify the number of devices in specific areas within a building or floor during selected times of day. Segment reports based on timeframe, building/floor, space type and organization hierarchy.
Heat Map
Determine the average minutes per hour an area is in use during a selected timeframe. Segment reports based on timeframe, building/floor and space type.
+ DATA OUTPUT
Device Origin
Understand areas to which an individual travels throughout a building. Segment reports based on timeframe, building/floor and organization hierarchy.
Area Usage
Understand the total number of devices within an area and the utilization rate of those areas. Segment reports based on timeframe, building/floor, space type and organization hierarchy.
VUSPACE IN
ACTION
+ CASE STUDY
BackgroundA multinational information firm providing data analytics and publications and with facilities around the world selected AVUITY to help them:
1. Understand the utilization rates within select facilities
2. Determine if and where excess space existed within their facility portfolio
Both goals emphasized the need to manage rising costs of real estate while maintaining appropriate facilities for their global workforce.
ProblemPrior to working with AVUITY, this origination measured space utilization using badge access data collected from the corporate security system and imported into an Integrated Workplace Management System (IWMS) for analysis. However, the misuse and abuse of badges by several employees resulted in low utilization rates and caused the IWMS data to be incomplete, at best, and inaccurate, at worst.
Furthermore, the badge system did not allow the organization to measure where employees spent their time while in the office. The organization’s leadership wanted to more accurately understand how employees moved about a space throughout the workday. Was it in conference rooms, individual desks, break rooms, etc.?
SolutionAfter a comprehensive review of the facilities, AVUITY stationed 350 infrared sensors across two separate offices in the northeastern United States. Positioned in a variety of settings such as workstations, collaboration spaces and conference room seating, the sensors were able to detect any movement indicating seat occupation. This data was forwarded in real-time from the sensors to ARCHIBUS asset management platforms, thereby allowing analysts at the organization to develop reports on the specific seat utilization rates by hour, week and month and by division, department and space type. Later, AVUITY trained members of the client’s team on the proper procedures for relocating the sensors, if needed, to measure future changes within their dynamic office settings.
ResultsArmed with access to the valuable real-time utilization rates of these two key offices, the facility management leaders at the organization were better equipped to make a more informed decision when both building leases expired simultaneously. They renewed only one lease, with the knowledge that the second location could be easily absorbed into the first without any constraint on employee space needs.
Since then, AVUITY has worked with this same organization to address increasing demands for additional space from within an East Asian office. By tracking utilization rates with sensors supplied by AVUITY, the organization successfully documented that utilization had reached only 80% at this office, thereby dismissing the needs for additional space and saving the organization thousands of dollars in near-term real estate purchases.
BHDP is dedicated to the creation of consumer environments that impact loyalty by enriching and aligning the customer experience with the retailer’s business and brand promise. We engage our clients as forward-thinking business partners; combining world-class experiential architectural building solutions with innovative consumer focused brand strategy, store planning and interior design. As retail design experts, we are recognized by our peers and clients for driving results with great solutions.
RETAIL
CLIENTS AvedaBelkCapital OneColumbia Claire’s
Estee LauderGoorin Bros.Hudson’s BayIcingJC Penney
Kenwood CollectionKohlsL BrandsLiverpoolLord & Taylor
Macy’sNeiman Marcus Nike (Macy’s)Paradies ShopsPNC Bank
Roche Bros.Saks Fifth AveSaks Off FifthStage StoresUS Bank
CONTACT Peggi [email protected] 513.618.0994C 513.604.8919www.bhdp.com WE DESIGN ENVIRONMENTS THAT AFFECT THE KEY BEHAVIORS
NECESSARY TO ACHIEVE STRATEGIC RESULTS FOR OUR CLIENTS.
872 ROLL-OUT PROJECTS1,011 DEPARTMENT STORE PROJECTS IN USA, MEXICO + CANADA SINCE 2005
BHDP Department Store ExperienceBHDP Roll Out Experience
BHDP is dedicated to the creation of consumer environments that impact loyalty by enriching and aligning the customer experience with the retailer’s business and brand promise. We engage our clients as forward-thinking business partners; combining world-class experiential architectural building solutions with innovative consumer focused brand strategy, store planning and interior design. As retail design experts, we are recognized by our peers and clients for driving results with great solutions.
RETAIL
CLIENTS AvedaBelkCapital OneColumbia Claire’s
Estee LauderGoorin Bros.Hudson’s BayIcingJC Penney
Kenwood CollectionKohlsL BrandsLiverpoolLord & Taylor
Macy’sNeiman Marcus Nike (Macy’s)Paradies ShopsPNC Bank
Roche Bros.Saks Fifth AveSaks Off FifthStage StoresUS Bank
CONTACT Peggi [email protected] 513.618.0994C 513.604.8919www.bhdp.com WE DESIGN ENVIRONMENTS THAT AFFECT THE KEY BEHAVIORS
NECESSARY TO ACHIEVE STRATEGIC RESULTS FOR OUR CLIENTS.
872 ROLL-OUT PROJECTS IN USA, MEXICO + CANADA SINCE 2005
COLUMBIA CLASSICSOREL TKO AVEDACOLUMBIA PFGGOORIN BROSUS BANKNEIMAN MARCUSMACY’S NIKE SHOPSPNC BANKBELKLORD & TAYLORMACY’S IMPULSE BEAUTYJCPENNEYCLAIRE’S / ICINGL BRANDSSAKS OFF 5THBROTHERS MARKETPLACE
CONSUMER X
A Love Story
Is there a recipe, a tried and true path or journey to Brand Love?
00
01 Attraction
Beckoned from afar
02 Dating
Test ing the waters
03 Commitment
Li fe partners
STAGES TO BRAND LOVE 00
ATTRACTION 01
Why commit to something long-term when you don’t know what the future looks l ike? This is the att i tude at the heart of the movement, and i t ’s impacting brands.
M e g a n M o o r e , S t r a t e g y D i r e c t o r A g e n c y D e e p F o c u s
01
01
CLASS OF
45th Annual Design Awards GalaHilton Anatole, Dallas
March 12, 2016
Little_Ad_2016_4x6.indd 1 2/29/16 3:11 PM
Little_Ad_2016_4x6.indd 1 2/29/16 3:11 PM
Welcome to our 45th Awards Gala where we look forward to celebrating the very best in store design from around the globe. This evening will showcase projects recognized by our peers for their innovative approaches to retailing.
This year’s Store of the Year is a true reflection of the speed at which the industry is changing and shows how dynamic the physical store is becoming – as physical and digital experiences work with one another to create truly unique spaces for the products or services they showcase.
Over the past year, through the support of our key sponsors we were pleased to publish our members-only e-Magazine Review, e-Newsletter Channel and Stores of the Year 21, providing this hard copy book free to all our members, which will be shortly followed by the Institutes’s annual membership directory.
The key to delivering on our mission is the dedication of our members and the financial support of our partners. Tonight’s Gala Awards will contribute to raising funds that directly impact our students and their faculties, encouraging rising talent to seek careers in the Industry. Thank you for your continued, valuable support of the Institute, we look forward to celebrating your creativity and success!
James Farnell, RDIInternational President
a word from our
PRESIDENT
3
message from our
CHAIRMAN
4 5
Tonight we gather to welcome the best in design to the next generation of the Institute’s International Design Gala.
We hope you’re as excited as we are about the changes we’ve made from the venue to the format and partnerships.
In our new media partnership with Chain Store Age, we are reaching a broader base of industry retailers by finding synergy with the SPECS event.
In our effort to continually set the standards and take the lead in our industry, this year we present “Class of 2015,” where every groundbreaking project -- regardless of size or retail format -- graduates together as this year’s best.
We’re pleased that our new venue here at the Hilton Anatole gives us the flexibility to both confab and celebrate. In addition to our award recipients, we want to thank all who entered the competition and donated to our Student Design Competition Prize Fund. We appreciate your support of the next design practitioners.
Tonight let’s raise a glass to the Class of 2015 and the future!
Andrew McQuilkin, FRDIInternational Chairman
CLASS OF 2015
AGENDA6:00-6:30Welcome Reception
6:30-7:00Graduation Seating
7:00-8:00Awards and Recognitions
8:00-8:15Class of 2015 Photo
8:15-10:00Commencement Dinner
4 5
Sarah AvvedimentoInterior Design Specialist BulgariNew York City
John BrickerPrincipal & Creative DirectorGenslerNew York City
Pricillya BloessDirector of Store Planning, AmericasBottega VenetaNew York City
Buck Campbell, RDIMinneapolis | St. Paul PresidentBlue Hat CreativeMinneapolis
meet the
JUDGES
6 7
6 7
Tammy ChingDirector of Store Planning
Saks Fifth AvenueNew York City
Steven DerwoedSVP, Store Design and Merchandising
Macy’sNew York City
Brian Guze, RDIDirector of Store Design/Visual
TourneauNew York City
Jhipo Hong, RDICreative Director
New York City
Charles MatzPresident
CHARLESMATZNew York City
James Farnell, RDIInternational PresidentLittle
Andrew McQuilkin, FRDIInternational ChairmanBHDP Architecture
Ray Ehscheid, RDINew York Chapter PresidentBank of America
8
meet the
PRESENTERS
voted most likely to
SUCCEED
A sampling of tonight’s honorees
2015 graduating
CLASS
II BY IV DESIGNLCBOToronto
II BY IV DESIGNOlympia Tile + StoneNorth York
ÆdificaDesjardinsMontreal
ÆdificaReggie’s BarMontreal
ariasrecalde taller de arquitecturaEl Puente PharmacyGranada, Spain
Giorgio Borruso DesignWithMe Chicago
CallisonRTKLCharming CharlieNew York City
Dalziel & Pow David JonesSydney
Dalziel & Powkikki.KLondon
Dalziel & PowLeroy MerlinLe Havre
dash designStearns & Foster Las Vegas
Design CompendiumPNC Ginger BranchPittsburgh
10 11
dialogue 38Neo Coffee BarToronto
dialogue 38Kabuki Sushi LoungeToronto
DL English DesignWhole Foods MarketPlaya Vista
eatsa eatsaSan Francisco
ESI Design Studio XfinityChicago
The Frye CompanyThe Frye CompanyAtlanta
Genslerde Boulle Diamond & JewelryHouston
GenslerPrimark King of Prussia
GenslerRaymond Ready to WearBangalore
GH Consultoria de Varejo LTDAPonto Frio PremiumSao Paulo
Hudson’s Bay StorePlanning & DesignHudson’s BayRichmond Hill
10 11
12
2015 graduating
CLASS
Hudson’s Bay Store Planning & DesignHudson’s Bay Toronto - Queen Street Footwear
Kiku Obata & CompanyBeauty BrandsKansas City
Kwan Henmi Architecture & PlanningJiNSSan Francisco
Marketing-JAZZI+ PharmacySevilla
Nordstrom Store DesignNordstromVancouver
rkd Retail/iQAbensonManila
rkd Retail/iQPrimoTangerang
TesserQuiznos GrillDenver
TPG ArchitectureCaudalieWashington, D.C. Adrian Wilson The Inutilious RetailerNew York City
12 31
International Silver Sponsors
International Bronze Sponsor
Gala Patron
check out our
SPONSORS
12 31
retaildesigninstitute.org
Chapters:
Atlanta | Southeast
Chicago
Hong Kong
Madrid | Barcelona
Minneapolis | St. Paul
New England
New York
Northern California
Ohio
Pacific Northwest
Sao Paulo
Southern California
St. Louis
Toronto
We design environments that affect the key behaviors necessary to achieve strategic results for our clients.
www.bhdp.com Design for People
LEADARCHITECTSENIOR
ARCHITECT
this just in...
BHDP is proud to announce the advancement of Tony Ponting from Senior Architect to Lead Architect within the retail team. Tony joined BHDP in 2004 and has since worked on and lead projects for Lord & Taylor, Belk, Macy’s, Neiman Marcus, and Bloomingdale’s. He has over 19 years of experience and also holds registration in Ohio, Kentucky, Indiana, Florida, Texas and Washington.
congrats tony!
this just in...congrats tony!
LEADARCHITECTSENIOR
ARCHITECT
BHDP is proud to announce the advancement of Tony Ponting from Senior Architect to Lead Architect within the retail team. Tony joined BHDP in 2004 and has since worked on and lead projects for Lord & Taylor, Belk, Macy’s, Neiman Marcus, and Bloomingdale’s. He has over 19 years of experience and also holds registration in Ohio, Kentucky, Indiana, Florida, Texas and Washington.
LEADARCHITECTSENIOR
ARCHITECT
BHDP is proud to announce the advancement of Tony Ponting from Senior Architect to Lead Architect within the retail team. Tony joined BHDP in 2004 and has since worked on and lead projects for Lord & Taylor, Belk, Macy’s, Neiman Marcus, and Bloomingdale’s. He has over 19 years of experience and also holds registration in Ohio, Kentucky, Indiana, Florida, Texas and Washington.
this just in...congrats
tony!
projects completed whileFREELANCINGPersonal Logo + BrandingWedding Save the DatesWedding Shower InvitationsBirthday Party InvitationsLogosBanner AdSocial Media Graphics Brand Guidelines HandbookIntuitive Eating CollateralJoshua McCoy Photo Business CardsFabric of Hope BrandingEpiCure Day Spa Collateral PieceBirmingham Southern Volleyball T-ShirtsNot One More CollateralCalligraphy
[email protected] 513.368.9201 amandaphilpot.com
SAVE DATEthe
BEKAH & ZACHARE TYING THE KNOT!
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save the datej u n e 4 , 2 0 1 6augusta, ky
bekah +
zach
save the date
SAV E T H E DAT Ejune 4, 2016 • augusta, kentucky
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& MARK STEPHANIE MARK STEPHANIE
CINCINNATI, OH • 07.30.16CINCINNATI, OH • 07.30.16
JULY 30, 2016www.theknot.com/us/elwell
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SATURDAY, JUNE 11 AT SEVEN O’CLOCK IN THE EVENING
5715 SCARBOROUGH DR CINCINNATI, OH 45238
REGRETS ONLY:
EMILY SOUDERS 513.482.9872 OR
MACY’S • CRATE & BARREL • BED BATH & BEYOND
JOIN US IN HONORING
STEPHANIE VORHERR
SATURDAY, JUNE 11 AT SEVEN O’CLOCK IN THE EVENING
5715 SCARBOROUGH DR CINCINNATI, OH 45238
REGRETS ONLY:
EMILY SOUDERS 513.482.9872 OR
MACY’S • CRATE & BARREL • BED BATH & BEYOND
Changing the world, one great story at a time
brand guidelines the new brandbook for KiCam
DARLA [email protected]
KICAMKiCam345, Spring Avenue, Somewhere5624 Dreamland
projects completed while atGRADUATE ASSISTANTSHIP
Check Email CampaignStudent Athlete Development ProgramRising Rebels LogoStudent Athlete T-ShirtsEnd of Year Report Book
projects completed whileGRAPHIC DESIGN INTERNSHIP- SPORTS MARKETING
Museum Center BagWe Are 16 Strong Pottery Book CoverMud Dauber PosterBillboard AdArt PostersChristmas CardChildrens Book PageMississippi Collegiate Logo
projects completed whileGRADUATE SCHOOL
Creative Brief SheetVengeance Banner AdSocial Media GraphicCall to Action GraphicVengeance Print Ad
projects completed whileGRAPHIC DESIGN INTERNSHIPSPORTS MARKETING - OLE MISS
Wall Mural x4SAAC LogosSoftball LogosSoftball T-ShirtsVolleyball Court Designs
