AN UNDESIGNED WORLD

Presented by Jason UlaszekUX POLAND / APRIL 14, 2016

@UXFORGOOD | #UXFORGOOD

Thank you (dziękuję).

Thank you (dziękuję).

4

WORKSHOP:REDESIGNING FOR GREATER ACTIVIST ENGAGEMENT

AN UNDESIGNED WORLD

Presented by Jason UlaszekUX POLAND / APRIL 14, 2016

@UXFORGOOD | #UXFORGOOD

20+years ago Tomorrow

Web Design

Hardware Design

Software UI

UserExperiences

Digital ProductDevelopment

Digital Corporate Strategy

CustomerExperience

Systemic withinthe Org

Evolving Design + Digital Value

Big Investments in DesignBuy talent

Develop organically

Establish partnerships

Create design-centric culture

10

Everything is designed.(maybe)

“Bruce MauFounder, Massive Change Network

Now that we can do anything, what will we do?

12

What about experiences that remain undesigned?

13

How far can we push the edge of design to help

tackle social challenges?

14

And what’s our responsibility when we work on these types of challenges?

Designing for Undesigned A story of our work with the Kigali Genocide Memorial.

KIGALI GENOCIDEMEMORIALRWANDA

THE CHALLENGE

How do we turn institutions that memorialize genocide into institutions that help end it?

19

20

21

23

24

25

500+ hours primary and secondary research

40+ interviews with Aegis staff, locals, visitors,

educators, counselors, experts and survivors

Pain Pain Pain Action?

KGM Visitor Journey (2014)

EmpatheticFeeling

CompassionateAction

BURNOUTRISK

SHUTDOWNRISK

Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout

Empathy Compassion Model

Pain Reflection Hope Action

The New Journey

Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout

35

INZOVU CURVEThe Inzovu Curve is a model that maps

specific designed activities to the emotional response of the individual experiencing them.

Motivation and ability to act

ACTIONHOPE

WILL

EPIPHANY

PAINPREPARATION

EMPATHY

COMPASSION

HERO

BURNOUT / SHUTDOWN

REFLECTION

Personal connection to the experience of genocide

“The UX for Good visit has challenged our thinking and resulted in consensus that visitors leaving KGM must be empowered by their experience to go away and take action. Yves KamuronsiCountry Director, Aegis Trust , RwandaGenocide Survivor

But, organizational change can be slow.

39

NEW YORK

CHICAGOAMSTERDAM

RELEVANCE FLEXIBILITY INSPIRATION ACTIONABILITY

INZOVU CURVEEVOLUTION

��

40

New reception center

They were now ready…

41

Intro and Conclusion Videos

42

Incorporation of stories of progress and positive values

1,000,000+visitors since 2004

How can we help strengthen the visitor experience AND

the survivor experience?

NEXT CHALLENGE

Workshops with Genocide Survivors, KGM Staff and Government Officials

KGM IS HOME.

“We also (now) need a quiet space for survivors to reflect and write messages.”

Website, Booking & Community

And for the first time, capturing information about visitors to further engage in dialogue before and after their visit…

Sustainable ImpactInsights from our work.

5 INSIGHTS

1 CHECK FOR READY POSITION

2 BUILD BRIDGES

3 LOOK BOTH WAYS

4 LAYER THE EXPERIENCE

5 BE HUMAN-CENTERED

CHECK FOR READY POSITION

Seek understanding for the organization’s ability to understand, integrate and sustain the design ideas.

Not understanding it can either stall or halt progress.

1

BUILD BRIDGES

Take the responsibility to bridge the language gap between design and the organization.

Be the translator - great designers inherently possess those skills.

2

LOOK BOTH WAYS

Look both inside and outside the organization and problem space with curiosity.

Innovation isn’t always something new to the world, it only has to be new to a market or industry.

3

LAYER THE EXPERIENCE

Take responsibility for designing for…

the design of the product/service experience for its audience,

the experience of the process for your stakeholders and

the enjoyment of the challenge and project for the design team

4

BE HUMAN-CENTERED

Fall in love with the problem. Personally care.

Technology evolves fast. Make sure to put people first.

Professionally and ethically care.

5

Freddy MutanguhaRegional Director, Aegis Trust, RwandaGenocide Survivor

Thank you (dziękuję).uxforgood.org @uxforgood #uxforgood