@iotwatch

Opportunities for a secure & sustainable internet of things.

Tinker London2007-2010

Good Night LampMarch 2012

IDII2004-2006

#iot 1. what happens when we

embed connectivity in everyday objects.

2. what happens when those objectsare designed with an understanding

of the affordances of the web.

who cares?

1. Anyone distributing physical products .

2. Anyone offering Big Data servicestied to physical products .

3. Anyone wanting to know more about what happens to a product

(cradle to cradle).

Why?

Sensors are cheaper so imagine what you could do with them.

What would you want to track?

What could you learn about your customers?

Privacy

Customers will want to know -that you are collecting data

-why and what you are collecting

-that their confidentiality is preserved

-that their data is accessible

Transparency

Customers will want -A unique URL where they can see

what you’ve collected.

-To know what sensors you’re using

-That an API is interrogating the data

Ownership

Customers will expect -To be the owner of the data & be the

copyright holder.

-To decide who they allow access to (might not even be you).

Practically

The way you package a product & design auser experience might be impacted.

You might need to develop a long-term data storage policy.

You might need to develop a data ethics policy.

You will need APIs.

The upside

You can start to see how people use yourproducts, what its lifespan really is.

You will encourage people to interact withyour service more often and give you feedback.

You can develop relationships with developerswho might have better ideas than your own team can.

@iotwatch

@eyehub

Launch drinks onSeptember 11th.