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ADELAHAYE STRATEGIC BRANDING AND DESIGN - JAKARTA, SINGAPORE, LONDON 2012 PORTFOLIO.
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Strategic branding and designRecent work
ADELAHAYEBranding and Design
Strategy + Design = ValueThese days, people believe not what you say, but
what you do. So we use branding to help clients
do new things. New businesses. New experiences.
New relationships. New ways. New things that
challenge, provoke, reinvigorate. And, increase
the business results.
To help clients achieve new ambitions through
brand-led strategy. We help them clarify their
brand idea, devise the best brand architecture,
and manage their brand for maximum impact. To
help clients create new businesses and services
through brand-led innovation.
To help create the best possible customer
experience – in-store, online, through the
products, services and customer service - just to
mention but a few of the touch-points.
To help clients reach new levels of performance
through brand-led transformation. To use the
power of brand to engage, excite and embolden
their employees. And, to assist clients in carving
out a new presence in the world through brand
communication. To help them up with new
brand names, visual and verbal identities and
communication strategies – online and offline.
Before we start any work on your brand, we need
to understand where you are going first before
we start working with you. The secret behind
delivering an excellent brand is to start with an
understanding of the key economic and business
drivers.
We’re happy to work with an existing strategy or
develop a new strategy. Either way it’s a critical
stage that has to be considered before any
solutions-based process starts. It may mean no
change; it may be an evolution; or, it may be a
total re-evaluation of your brand (a revolution).
Our clients and brand experience
Fashion & retailModern Ape Clothing
Army of No Clothing
Urban Outfitters
Cristian le Croix
Some Are Thieves
Innovative Fashion Ideas
Jaccuse Interiors
Zapp Design
Baranusa
SportNike
Step On Magazine
John Collins Racing
Putt Magazine
5 Star
Mike Woo Surfboards
Financial/investmentPort Funds
Sustainable Growth Group
Oriental Occidental Developments
Harmonious Group
Quantum RJI
China Growth Fund
Lifestyle and destinationBali International Park
Jimbaran Hijau
Vivre Experience
Adepa
The Bay
Tank Magazine
The Hill Villas
The Bali Khama
Villa Upama
KUA
Asiana
Biu Biu
The Mertasari
The Victoria and Albert Museum
Entertainment and hospitalityCanteen
Loewy
Casa Jakarta
The Stanton Warriors
Fabulous Group
Product and technologyCiroc Vodka
Lactamil
Danone Activia
Danone Aqua
ING
Cobra Group
Dell
BaliRite
MediaChannel 4
Sky Sports
Endemol UK Productions
40 Years of Hurt
HealthcareChiropractic Indonesia
Re5 Pharmaceuticals
Environmental and CSRThe Global Conservation Standard
S2o Cleantech
Green Peace
Danone Nutrindo
Jimbaran Hijau
Ige Cambodia
Top Crop
Let’s face it, every branding/marketing company says their process/
methodology* is unique. We say differently. They may package it
differently and use different words and jargon but there is a tried and
tested approach to brand and market strategy development. But, what
we have to keep in mind is that very client’s needs are very different.
We work with a very structured process – a four phased approach –
during which the client may enter at any point.
How we do it: The phased approach
Market Review& Assessment
Develop StrategyValue Proposition, Positioning,
Segmentation, Pricing/Product, Channel,
Mkt. Strat, S&D. Marcomms
CreativeVisual Language, Identity
Naming, Web, Templates
Implementation &Roll-out Plan
Measurement
° A detailed programme outlining all phases, stages and steps can be provided.
We always ensure that the point of entry is always reviewed and
analysed to ensure the previous and ensuing phases are in full
alignment to deliver the best solutions. What makes us different then?
The people we bring on board – we bring the best people to work with
you as opposed to you having to work with a team that spreads itself
out on different clients. So, in a nutshell – our people make us different
and better.
Taman Bhagawan Branding and collateral, Bali, Indonesia
GBP 134.36
AdepaBranding and collateral, Bali, Indonesia
Select pages from Adepa brand guidelines , Bali, Indonesia
AdepaAdvertising templates, Bali, Indonesia
Raintrust USADigital, USA
The Global Conservation StandardBranding and collateral, London, United Kingdom
Sustainable Growth GroupInternal newsletter design, London, United Kingdom
Intelligent Landscape Management
Conservation Area Buffer Zone
The Global Conservation StandardReports and supporting artwork, London, United Kingdom
Sustainable Growth FundsBranding and collateral, London, United Kingdom
AksaraDigital branding and design, Jakarta, Indonesia
Sustainable ConservationBranding, digital branding and graphic design, London, United Kingdom
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THE BAYNusa Dua Hotel Resort AreaLOT BaliIndonesia
Jakarta OfficeThe Ubud Building3rd FloorH.Agus Salim 132 MentengJakarta 10310Indonesia
T +62 21 310 1190F +62 21 310 0014
Lim LannyGeneral Affairs
M +62 815 11435181E [email protected]
www.thebaybali.com
GRAND HY ATT
ST REGIS
LUXU RY COLLECTIO N
WESTIN RESO RT
CONRAD BAL I
CLUB MED
MELIA RESO RT
BALI COLLECTION
www.thebaybali.com ocea
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Nusa Dua Hotel Resort Area
LOT C-0
Bali
Indonesia
Head Office
PT. Bali Sunrise Beach
The Ubud Building
Jl. Agus Salim No.132
Jakarta 10310
Indonesia
T +62 21 310 1190
F +62 21 310 0014
The BayStrategic Branding and Visual Language , Bali, Indonesia
The BayDesign outputs , Bali, Indonesia
RocketWebsite design
Arjuna SilverWebsite design and branding
KUAStrategic Branding, website and collateral,Bali, Indonesia
Indonesian Ministry of TourismPoster campaign design, Jakarta Indonesia
Danone AquaDigital advertising in conjunction with Roundtable Asia, Jakarta, Indonesia
Sustainable Growth Group and EcoficientDesign management and application, London, United Kingdom
Sustainable Growth FundsWebsite design, London, United Kingdom
Saphire Group (D’consulate)Website design, Jakarta, Indonesia
The MertasariWebsite design, Bali, Indonesia
The Bali KhamaWebsite design, Bali, Indonesia
BaranusaStrategic Branding and Design, Jakarta, Indonesia
The Wings GroupWebsite design, Jakarta, Indonesia
Loewy JakartaWebsite design, Jakarta, Indonesia
Canteen JakartaWebsite Design, Jakarta, Indonesia
Chiropractic Indonesia Re-Branding and educational material design, Jakarta, Indonesia
Fabulous GroupWebsite Design, Jakarta, Indonesia
Step On MagazineWebsite design, London, United Kingdom
Traditional Balinese architecture specialists
Joe BloggsSenior Design Consultant
T +62 627 272 7394M +62 812 383 8939E [email protected]
The office, Name of road, Denpasar, Bali, Indonesia
www.baliarchitectureassociates.comBali Architectural AssociatesStrategic Branding and Visual Language, Bali, Indonesia
The Hill VillasBranding, print and web design, Bali, Indonesia
The Port ReportPrint and web design, London, United Kingdom
Villa UpamaWebsite design, Bali, Indonesia
Army of no! Brand creation, fashion and collateral design, London, United Kingdom
Danone ActiviaWebsite design, Jakarta, Indonesia
BerrywhiteWebsite design, London, United Kingdom
BaliriteBrand design, product and packaging, Jakarta, Indonesia
Quantum RJI (Mining and Resources)Brand design and collateral, Jakarta, Indonesia
Wealth and living magazineMagazine design, Jakarta, Indonesia
40 Years of HurtBrand design, digital and collateral, London, United Kingdom
The Movie and TV Opportunities FundBrand design and website design, Jakarta, Indonesia
Tank MagazineArt direction and graphic design, London, United Kingdom
Casa JakartaWebsite design, Jakarta, Indonesia
Some are TheivesArt Direction and catalogue design, London, United Kingdom
Modern ApeFashion design, collateral and website, London, United Kingdom
Endemol TelevisionWebsite design, London, United Kingdom
The Victoria and Albert MuseumPoster design, London, United Kindom
Port FundsWebsite design and collateral, Jakarta, Indonesia
