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lauren-johnson
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THE PROBLEM
Consumers know Progressive is there to cover the things they need. But what about the things they really need, or the things they didn’t even know they needed?
OBJECTIVES
TARGET
Us. And by us, we mean millenials. We’re young and life is simple. We’re just getting on our feet financially, and we’re ready to start building the perfect life. A lot is up in the air, but we know there are things we need. And there are things that matter to us. SO how can we protect all of this? Well, there’s your answer. By protecting all of it.
2 SURVEYS 267 RESPONSES
STRATEGY
THE COOL PARENT
THE BIG IDEA.
SOCIAL MEDIAINSURANCEBY
#DontPoke
TV
PAID & ORGANIC SOCIAL
TV
PAID & ORGANIC SOCIAL
ORGANIC SOCIAL
PAID & ORGANIC SOCIAL
FACEBOOK CONNECT
In the time it took you to skip this ad, 1.2 million parents poked someone on Facebook.
Don’t let this happen to you.
PRODUCTION BUDGET
MEDIA BUDGET
MEDIA BUDGET
MEDIA BUDGET
MEDIA BUDGET
MEDIA TIMELINE
MEASURMENT
THE FUTURE
THANK YOU.