ALL GREAT BRANDS HAVE A CORE PURPOSE

STEVE JOBS ON APPLE’S CORE PURPOSE

https://www.youtube.com/watch?v=keCwRdbwNQY

APPLE’S CORE PURPOSE:PEOPLE WITH PASSION CAN CHANGE THE WORLD FOR THE BETTER.

HONOR PEOPLE WHO THINK DIFFERENTAND MOVE THE WORLD FORWARD.

NIKE’S CORE PURPOSE:TO BRING INSPIRATION AND INNOVATIONTO EVERY ATHLETE* IN THE WORLD.

HONOR TRUE ATHLETES & PERFORMANCE.

BRINGING INSPIRATION TO EVERY ATHLETE* IN THE WORLD. NIKE+ HUMAN RACE 10K

NIKE IS NOT A SHOE BRAND:IT’S PASSIONATE SOCIAL COMMUNITYAND TRIBE OF ATHLETES**IF YOU HAVE A BODY YOU ARE ONE.

WHAT’S THE ACE BRAND CORE PURPOSE

ACE’S CORE PURPOSE:HELPING LEADERS CREATE HEALTHY &SUSTAINABLE BUSINESS CONNECTIONS THROUGH A SHARED PASSION IN CYCLING.

VALUE THE RELATIONSHIP OF OUR MEMBERSAND THE BUSINESS COMMUNITY.

VISIONAccellerating Healthy Connections through

Cycling

PASSIONSLove for Cycling

ConnectingExchanging

VALUESAuthenticHealthy

Sustainable

VISIONACCELLERATING HEALTHY CONNECTIONS

THROUGH CYCLING

MISSIONCONNECT / EXCHANGE / SUSTAIN

SHARED PASSIONPURPOSE

BUSINESS CONNECTIONS

CY

CLI

NG

PA

SS

ION

ACE = SHARED PASSION

SHARED PASSION FOR CYCLING

SHARED PASSION FOR BUSINESS

IT’S WHY WE GET OUT OF BED

IT’S WHY WE GET THE LATEST GEAR

IT’S WHY WE GET TOGETHER

AUSTRALIAN

CYCLING

EXECUTIVES

CONNECTEXCHANGESUSTAIN

AUSTRALIANCYCLINGEXECUTIVES

AUSTRALIAN CYCLING EXECUTIVES

FOUNDATIONPARTNERS

SAXOC3SASISIS

GOLD PARTNERS

QBERICOHVODAFONEOZFOREXBIKEBUGSYDNEY CITYLEXUS

www.AustralianCyclingExecutives.com

au.linkedin.com/in/glenjbarry